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Customer Loyalty: Experiences that Increase Retention

InMoment XI

In fact, 64% of loyal customers are more likely to purchase frequently, and 31% are willing to spend more to stay with their brand of choice. Since customers have so many businesses competing for their attention, investing in customer loyalty can give you a major competitive edge. What Is Customer Loyalty?

Loyalty 195
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Voice of Customer Analysis to Improve Customer Loyalty and Retention

InMoment XI

Loyal customers are likely to spend more and advocate for your brand. As a result, businesses must double down on efforts to understand their customers’ goals and pain points to drive loyalty. Voice of Customer analysis is a useful system for accomplishing this goal. What Is Voice of Customer Analysis?

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Digital Experience: Meeting Customer Expectations

InMoment XI

Your brand needs to deliver on all fronts in order to create a memorable experience for these customers. Customer Expectations First of all, customers want and are coming to rely on the digital experience. Let’s get into the details.

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Securing Brand Loyalty In The Third Wave Of CX

InMoment XI

Maintaining customer loyalty has become increasingly challenging in today’s digital-first environment. In a recent podcast featuring Simon Fraser, VP Insights and Consultancy at InMoment, and Stanford Swinton, key strategies to secure brand loyalty amidst the evolving landscape of customer experience (CX) were discussed.

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Should Loyalty Metrics be Reassessed Post-Pandemic? And What About NPS?

CX pros are examining the impact the pandemic has had on customer expectations and how they might need to modify their CX measurement programs. Do loyalty metrics need to be reassessed? Have the drivers of customer experience changed? They wonder: Does Net Promoter Score® (NPS) still have the same predictive power.

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The Psychology Behind Customer Retention and Loyalty

Experience Investigators by 360Connext

When working to grow their business and revenue, companies often focus most (if not all) of their resources on attracting new customers. Customers expect (and deserve!) If a customer tries a new brand that fails to deliver on their needs—especially during the earliest interactions—they have little reason to support it.

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How to Build Customer Trust and Loyalty

InMoment XI

Many companies underestimate the value of customer trust and loyalty when it comes to driving higher revenue growth. It might sound counterintuitive, but convincing existing customers to return is more important than gaining new ones. In fact, returning customers spend 67% more than first-time buyers.

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Should Loyalty Metrics Be Reassessed Post-Pandemic?

Two years later, CX pros are still curious about the impact the pandemic has had on customer expectations and how to modify their CX measurement programs accordingly. Do loyalty metrics need to be reassessed? Have the drivers of customer experience changed?