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Customerexperience is the sum of each interaction a customer has with your brand, and how they feel about it. The way to leverage this is to understand that intentional, proactive and positive customerexperiencedesign leads to real results for your organization AND your customers.
In the spirit of " you can't transform something you don't understand ," there are two things you need to understand before you can move forward: the current state of: (1) your culture and the employeeexperience and (2) the customer and the customerexperience. You need a strategy.
She is an internationally recognized CustomerExperience Thought Leader, Coach, Keynote Speaker, and Author of ‘Customer Understanding: Three Ways to Put the “Customer” in CustomerExperience’ (and at the Heart of Your Business). LinkedIn : [link]. Website : [link]. LinkedIn : [link].
CX is also a great competitive differentiator, helping companies respond to and exceed customer expectations, improve satisfaction, drive loyalty, reduce churn, and increase revenue. For more on CX: “ CustomerExperience Definition — and How CX Differs from Customer Service”. Gartner Digital Marketing Conference.
Her She is a customer journey expert whose analysis of customer feedback at key touchpoints has led to product and service enhancements that have delighted customers. Why we love Angus: He’s the CustomerExperienceManager at Sendoso and prides himself in “helping people connect the old fashion way.”
An in-depth understanding of the experience today - what's going well and what isn't - is the only way to really drive change going forward. This is why journey maps and the journey mapping process are often called the backbone of customerexperiencemanagement. You can't transform something you don't understand, right?)
Last week’s post predicted that customers won’t stand for technology that constantly sells to them. It predicted 2016 as the year predictive analytics and other ‘sensing’ technologies will be used to serve customers first. Chick-fil-A [private], now America’s favorite chain restaurant, is proof.
Last week’s post predicted that customers won’t stand for technology that constantly sells to them. It predicted 2016 as the year predictive analytics and other ‘sensing’ technologies will be used to serve customers first. Chick-fil-A [private], now America’s favorite chain restaurant , is proof.
An in-depth understanding of the experience today - what's going well and what isn't - is the only way to really drive change going forward. This is why journey maps and the journey mapping process are often called the backbone of customerexperiencemanagement. You can't transform something you don't understand, right?)
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