InMoment XI

DECEMBER 3, 2024

A team can leverage the following six competencies, or customer experience management skills, to complete each stage: Lead: Key skills include strategy and governance to build, align, and sustain successful CX programs. Highlight the positive impact of a customer-centric approach on the company’s bottom line.

Customer Experience 195

Customer Experience Competitive Advantage Customer Centricity 2024 195

ShepHyken

SEPTEMBER 3, 2021

This week we feature an article by Apira Giriharan, a Marketing Manager from Blackchair with extensive knowledge of all matters related to CX solutions. She writes about how contact center agents can maximize productivity and provide a better customer experience. Eases access to customer information .

Customer Experience Management 149

Customer Experience Management Management Contact Center Customer Experience 149

BirdEye

FEBRUARY 5, 2025

Restaurant social media marketing is not just about posting a few pictures of food anymoreits about creating a space where your customers connect, trust, and get inspired to visit. Table of contents Why restaurant social media marketing is important? They use social media to make informed decisions about where to eat.

Social Media 104

Social Media Marketing Metrics Events 104

InMoment XI

NOVEMBER 18, 2024

By identifying specific customer preferences—such as preferred products, content types, or communication channels—you can tailor marketing messages, recommendations, and services to each customer’s needs. Informed Marketing Decisions Analyzing customer behavior allows you to craft more effective marketing strategies.

Customer Journey Mapping 195

Customer Journey Mapping Social Media Customer Journey Competitive Advantage 195

InMoment XI

NOVEMBER 7, 2024

Integrate Data To effectively use customer experience automation tools, you must integrate your customer experience automation platform with your organization’s other systems. Jack in the Box Jack in the Box struggled to provide personalized customer experiences and solicit accurate guest feedback.

Customer Experience 195

Customer Experience 2024 E-support Touchpoint 195

InMoment XI

FEBRUARY 6, 2024

In today’s digital landscape, the importance of social media marketing cannot be understated. Social media platforms like Facebook, YouTube, X (formerly called Twitter), TikTok, Instagram, and LinkedIn (among others) are essential for businesses looking to attract customers, gather valuable feedback, and foster customer loyalty.

Social Media 195

Social Media Marketing 2023 Advertising 195

CloudCherry

DECEMBER 1, 2018

Who owns the customer experience in your organization? When it comes to putting customer experience management into action, it’s critical to know who owns the moving pieces. In today’s B2B world, customer experience management (CEM) often falls to the customer success team.

Customer Success 247

Customer Success Customer Experience CEM Touchpoint 247

InMoment XI

DECEMBER 10, 2024

Losing customers never feels good, especially in a hyper-competitive market. In fact, it costs five times more to acquire new customers than it does to keep an existing one. But, what if you could predict and reduce customer churn to retain customers at risk of leaving you? What Is Customer Churn?

2024 195

2024 ROI Net Promoter Score Multi-Channel 195

eglobalis

JULY 31, 2024

Ahead of the Curve: MarTech-Driven Customer Experience Evolution Introduction In today’s hyper-competitive market, delivering a superior customer experience (CX) is paramount for businesses striving to differentiate themselves.

Customer Experience 430

Customer Experience Social Media 2024 B2B 430

Experience Investigators by 360Connext

FEBRUARY 1, 2022

Customer experience is happening whether you invest in it or not. Success is really about customer experience management. Your customers are experiencing your brand and their journey with your brand whether you invest in the experience or not. Article] Is Customer Experience Worth It?

Customer Experience 376

Customer Experience Net Promoter Score Reference 2022 376

CloudCherry

AUGUST 17, 2018

The customer plays such a crucial role that organizations rely on customer data and analysis to best understand customer behavior and what gets them all the way to the end of the sales funnel. Customer Experience Management (CEM). It collects core customer information from various channels (e.g.

CEM 281

CEM Customer Relationship Management Customer Experience Management Customer Relationships 281

InMoment XI

OCTOBER 10, 2024

A recent study of social media marketers worldwide found that there were five main benefits of social media marketing and effective social media management. Let’s dive deeper into the benefits of business social media management: Increased Brand Awareness Social media and content management can lead to increased brand awareness.

Social Media 195

Social Media Management 2024 Multi-Channel 195

InMoment XI

OCTOBER 24, 2024

One key factor in becoming a truly customer-obsessed company is using a customer engagement platform. When you reach customer-obsessed status, you set yourself apart from the competition and stand out in the market. These integrations allow users to communicate directly with customers via comments and direct messages.

Customer Engagement 195

Customer Engagement Engagement E Commerce Omnichannel 195

InMoment XI

NOVEMBER 22, 2024

This feedback supports brand reputation management efforts, attracting high-quality prospects. Therefore, better customer service lets you generate valuable leads without stretching your marketing budget. Happy and loyal customers give you a competitive edge by consistently choosing and advocating for you over other companies.

Feedback 195

Feedback Net Promoter Score Social Media NPS 195

eglobalis

AUGUST 19, 2024

They found that these metrics better capture the nuances of customer interactions and help identify areas for improvement. Adobe Adobe has moved towards a more holistic customer experience management approach, integrating multiple feedback mechanisms beyond NPS. Definitive Guide to Net Promoter Score, Salesforce, [link].

NPS 440

NPS Net Promoter Score Metrics 2025 440

InMoment XI

NOVEMBER 13, 2024

Acquiring new customers is more expensive than retaining current ones. Proactively monitoring customer health can help businesses cut churn by over 34% for at-risk clients. It informs effective marketing strategy. Churn prediction helps you tailor your marketing efforts to re-engage customers at risk of leaving.

Customer Retention 195

Customer Retention 2024 ROI Competitive Advantage 195

eglobalis

JUNE 27, 2024

Continuous change management initiatives help the organization adapt to evolving customer needs and market conditions. Use customer feedback and performance metrics to determine which interactions are causing friction and which are delighting customers. Continuous monitoring and adaptation are crucial.

Customer Experience 455

Customer Experience Customer Centricity Net Promoter Score Government 455

CloudCherry

SEPTEMBER 19, 2018

Organizations eventually picked up on its impact, focusing now on creating delightful customer experiences for all who walk through their doors. As businesses strive for that competitive edge, they turn to customer experience management or CEM to better understand the customer’s perspective and improve based on these insights.

ROI 256

ROI Financial CEM Metrics 256

BirdEye

MARCH 6, 2025

For marketers and CMOs, this spells opportunity. Businesses that employ AI chatbots arent only keeping customers happy but also setting themselves up for long-term growth. They are on the leading edge of a change that combines cutting-edge technology like AI with strategic customer engagement to scale efficiently and sustainably.

Customer Engagement 52

Customer Engagement Engagement Marketing Banking 52

BirdEye

MARCH 3, 2025

That seamless experience across both online and physical channels is what omnichannel marketing is all about. Customers now expect a smooth, connected experience no matter where they interact with a brandwhether thats on a website, social media, or in-store. Table of contents What is omnichannel marketing?

Omnichannel 52

Omnichannel Marketing 2025 Multi-Channel 52

BirdEye

MARCH 3, 2025

That seamless experience across both online and physical channels is what omnichannel marketing is all about. Customers now expect a smooth, connected experience no matter where they interact with a brandwhether thats on a website, social media, or in-store. Table of contents What is omnichannel marketing?

Omnichannel 52

Omnichannel Marketing 2025 Multi-Channel 52

BirdEye

JANUARY 24, 2025

Today’s digital world makes social media marketing for hotels essential to their growth strategy. Bottom Line Up Front Successful hotel marketing isn't just about showing up. 10 actionable social media strategies to elevate your hotels online marketing Want your hotel to stand out?

Social Media 52

Social Media Hotels Marketing Travel 52

InMoment XI

JANUARY 9, 2024

For good reason: delivering great customer experience (CX) leads to increased loyalty, lower churn, more referrals, positive word of mouth, and higher-value customers. What is B2B Customer Experience? Loyal customers are also more likely to recommend the business to others.

B2B 413

B2B Customer Experience Net Promoter Score Customer Journey Mapping 413

Retently

MARCH 11, 2025

Bridging the gap between what customers expect and what businesses deliver is the Customer Experience Manager. Whether its analyzing product reviews, refining post-purchase experiences, or working with marketing and support teams to resolve issues, their job is to make shopping effortless and enjoyable.

Management 115

Management Customer Experience Roadmap NPS 115

BirdEye

MARCH 28, 2025

Market mapping is no longer just a tool for corporate boardrooms or big consulting firmsits a critical step for any business that wants to thrive in todays competitive landscape. Dynamic, AI-powered insights replace traditional market maps based on spreadsheets and static research. Table of contents What is market mapping?

Marketing 52

Marketing 2025 Sales Demo 52

BirdEye

MARCH 10, 2025

Streamlined reporting process The Google My Business reporting tool automates collecting and analyzing data, saving businesses time and marketing effort. These insights enable businesses to adjust their marketing strategies and optimize their profiles for better visibility and engagement.

Marketing 52

Marketing Metrics Insights Customer Engagement 52

BirdEye

NOVEMBER 22, 2024

Struggling to keep up with endless property listings, social media posts, and marketing materials? Real estate agents spend an average of 15 hours weekly on marketing tasks – time that could be better spent with clients. This guide will explore the best AI tools to help you streamline your marketing efforts.

Marketing 52

Marketing Social Media Multi-Channel Document 52

BirdEye

DECEMBER 19, 2024

Today, marketing teams face a critical challenge: delivering personalized customer experiences while managing increasingly complex digital marketing plans. An effective AI marketing strategy transforms how businesses understand and engage with customers. Ready to transform your marketing with AI?

Marketing 52

Marketing Social Media Hospitality ROI 52

InMoment XI

AUGUST 3, 2023

Moreover, the sheer volume of unstructured data can overwhelm traditional data storage and processing systems, making it difficult to handle and manage. Companies may struggle with data silos and do not understand the danger of data silos in customer experience management.

Customer Insights 366

Customer Insights Insights White Paper Social Media 366

CloudCherry

SEPTEMBER 19, 2018

Organizations eventually picked up on its impact, focusing now on creating delightful customer experiences for all who walk through their doors. As businesses strive for that competitive edge, they turn to customer experience management or CEM to better understand the customer’s perspective and improve based on these insights.

ROI 225

ROI Financial CEM Metrics 225

BirdEye

MARCH 28, 2025

In 2025, real estate social media marketing is no longer optionalit’s essential. The real estate industry thrives on visual content and engagement, making social media sites like Instagram, TikTok, Facebook, LinkedIn, and YouTube the perfect tools for showcasing property listings, sharing market trends, and industry insights.

Social Media 52

Social Media Marketing 2025 Events 52

eglobalis

MARCH 30, 2025

The goal: a comprehensive analysis of whether these innovations can truly supplant old-school surveys, and what that means for the future of customer experience management. The benefit of integration is also organizational: it breaks silos between departments handling customer data.

Banking 317

Banking NPS B2B Social Media 317

Alida

NOVEMBER 11, 2021

Marketing and customer experience leaders know (or at least they should) their customer journey maps like the back of their hand and have a clear feedback process laid out. Which marketing campaigns resonate with your target audience and which don’t? Which advertising partners make sense for your audience?

Customer Journey Mapping 246

Customer Journey Mapping Advertising Feedback Customer Journey 246

Experience Investigators by 360Connext

APRIL 23, 2024

CX leaders today face a long list of challenges, including adapting to a dynamic market environment and ensuring every stakeholder, supervisor, and employee in the business is aligned with the customer-centric vision. Understanding Customer Experience Management (CEM) Let’s start at the beginning.

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

CX Accelerator

FEBRUARY 2, 2020

While there are more and more schools offering degrees in customer experience or customer experience management, what if their school of choice does not? 30% have degrees in business administration, 9% in marketing, 7.5% What major should I choose?”. Eric Engwall. Infographic Courtesy of Erica Marois.

Customer Experience 320

Customer Experience Tourism Customer Journey Mapping Entertainment 320

Experience Investigators by 360Connext

DECEMBER 10, 2024

Customer experience leaders, you arent the only ones expected to prove ROI on your initiatives! Customer experience management, or CXM, is the process of understanding and managing your customers interactions with your brand to create positive experiences at every touchpoint.

ROI 143

ROI Customer Experience Touchpoint Customer Journey Mapping 143