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COVID-19 Makes Journey Mapping More Important Than Ever. Here’s How to Build One.

Experience Investigators by 360Connext

It’s one of the most useful tools you have in your customer experience toolbox at this moment. If you don’t have a journey map, now is a terrific time to create one. Why Journey Maps Matter Now More Than Ever. Customer Journey Maps are a great resource, especially in times of change like these.

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Key Insights from Next Generation Customer Experience: Day One

Experience Investigators by 360Connext

I’m speaking at the Next Generation Customer Experience conference in San Diego this week, but today I got to be an attendee and participate in some great conversations about customer experience. There were sessions on co-creating with customers, social media, and customer journey mapping.

Insights 236
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Building a Great CX Team

CX Accelerator

Customer Insights/Measurement/Analytics. Customer Journey Mapping. Employee Experience. In this role, you want someone who is naturally curious who will be internally motivated to seek out answers to the questions they have about customer behavior. Resource: 6 Sources of Customer Understanding by CXpert.

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How to Use the CSAT Metric in Your CX Program

GetFeedback

But if you are just starting to explore customer feedback in general, this is a simple way to get started and then benchmark against in the future. Customer journey mapping and CSAT scores: a satisfying match. This approach can be used for any touchpoint you identify as a pain point for your customers.

Metrics 273
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Customer Experience Professionals’ Essential Toolkit

ClearAction

Customer Experience Professionals’ Essential Toolkit optimizecx. Customer experience tools are just as important to success as a carpenter’s tools are. Likewise, customer experience professionals need to master basic customer experience tools to get the job done.

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Customer Experience Journeys: Map for Actionability

ClearAction

How actionable are your customer journey maps? One of the appeals of journey maps is they look sexy. Yet I've noticed that many customer journey maps aren't really designed to get full mileage from them. Customer journey maps are a means to an end, not an end in themselves.

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How to Launch the Best Voice of the Customer (VoC) Program

GetFeedback

To know what to measure, it’s important to understand the actual customer. This means knowing where there may be friction in the journey, and how to ask about that to get the best results. Can you start a VoC program without a customer journey map? Her mission is: To Create Fewer Ruined Days for Customers.