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They are nice, even knowledgeable, but they don’t seem to be what I call customerfocused. So, I took a few minutes to talk to several people about how they were trained. I talked to a retail salesperson, a flight attendant, and a server at a restaurant. The retail salesperson was sharp. She was amazing.
In the past, customerservice centers were viewed as cost centers or expenses. Today, the organizations that are delivering a superior customer experience are proving just how outdated that perspective is. But great customer experiences don’t just happen.
Chewy CEO Sumit Singh explains that a “moat” of human-led customerservice was built around the Chewy brand so that it can compete in the evolving marketplace. My Comment: Let’s kick off this week’s Top Five roundup with a Fast Company interview with Sumit Singh, the CEO of one of my favorite customer-focused companies, Chewy.
My Comment: In this article, Nate Brown introduces us to his take on something he refers to as “mission-driven CX,” which is about companies who win over their customers’ business and hearts by embodying the core values of what’s most important to them. My Comment: Here’s a great article about customer loyalty.
The changing tide of retail CX by Carlos Zapatero. RetailCustomer Experience) Carlos Zapatero, a business development executive at SYKES, explains how the events of 2020 accelerated a shift in retailcustomer experience to become more flexible and consistent — and may be the new standard well past the pandemic.
It doesn’t matter if you are in retail selling to consumers, or in a business that sells to other businesses, it is virtually impossible to create customer loyalty by being the lowest price provider. The retail industry has trained consumers to think that way. Consider this. It’s all about dollars.
How Consumers Now Define a Good Customer Experience by Jack M. To maintain retail success in 2021 retailers will need to continue optimizing their digital experience. My Comment: How do our customers define a good customer experience? CRM Buyer) Despite U.S. You can’t define it for them. Follow on Twitter: @Hyken.
For example, let’s say you own a retail store. There are a number of reasons customers might come back. Shep Hyken is a customerservice expert, keynote speaker, and New York Times, bestselling business author. For information on The Customer Focus customerservicetraining programs, go to www.thecustomerfocus.com.
(SmarterCX) Now that it’s apparent BOPIS and curbside pickup isn’t a passing phase or temporary solution, but a powerful way for consumers to purchase, it’s time for retailers to consider what may be necessary for a successful customer experience. My Comment: For those in the retail business, this is an article for you.
She works at Barnes and Noble and she wrote: Up until about two years ago, the stores and online retail site were two different entities. Then it all changed a bit when we were given the green light to do price matching between these two retail departments. Shop online at Best-Buy, Walmart, and other major retailers.
Isn’t that what you want with all of your customers—a long-term relationship in which the customer continues to pay for what you sell? What about a guest at a car dealership or retail clothing store? Most people would call them customers. The post Does It Matter How You Refer to Your Customers?
As the author points out in the very first sentence: “Although the terms ‘customer loyalty and ‘customer retention (as in repeat business)’ are often used interchangeably, they actually refer to two different things.”. Florida Butcher Shop Installs Vending Machine to Serve Customers 24/7 by RetailCustomer Experience.
Think about this … what if you were to charge a customer just to talk to you about what you would sell them? Or, if you own a retail store, a fee to enter the store. What would you have to do for your customers to be willing to pay for the privilege of buying your products or services? I’m not suggesting that you should.
The company wanted to be known as a world-class retailer. Shep Hyken is a customerservice expert, keynote speaker, and New York Times, bestselling business author. For information on The Customer Focus customerservicetraining programs, go to www.thecustomerfocus.com. But that wasn’t enough! .
Without the ability to take payment, they could close the bakery, or they could trust that their customers to pay later. It’s obvious, the team at the bakery took the customer-focused approach. . On occasion, a customer would leave their wallet or purse at home. The post How Much Do You Trust Your Customers?
As a young man, my friend was the manager of a high-end retail jewelry store. He hired a salesperson, Lila, who, in his words, “Lived only to provide excellent customerservice.”?As As part of the sales process, the salesperson had to get the customer’s information. Regardless, I hope you appreciate this story. .
Five Customer-Service Lessons From the Late Tony Hsieh by Ann-Marie Alcántara. Wall Street Journal) The former chief executive of Zappos, the online shoe retailer, had a unique approach toward customers. These ideas focus on retail, but as I keep preaching, apply to just about any business and industry.
A retail store changed its return policy. What was once considered a flexible, customer-friendly return policy became a hassle for the customer. . The point of this is to think about changes you make that aren’t customer-focused. Often, that’s why the customers continue to dance with you. .
(The Observer) Now, in order to submit an application to Fordham, all students are required to take CustomerService Competency, a course soon to be offered in most high schools. Why It’s All About Respect, Consistency and Communication in Post-pandemic Retail by Judy Mottl. by James Heskett. Follow on Twitter: @Hyken.
Amazon revolutionized the book industry and eventually the entire retail industry. . Some of my B2B clients don’t think they have to meet Amazon’s level of service. Shep Hyken is a customerservice expert, keynote speaker, and New York Times, bestselling business author. That’s nothing new. Follow on Twitter: @Hyken.
If you think that all they do is respond to customers’ questions and requests, then this is an article you will enjoy. How E-Commerce, M-Commerce and S-Commerce Are Setting New Customer Experience Standards by David Fletcher. They’ve learned from the best traditional brick-and-mortar e-commerce retailers.
CustomerService is SO Annoying (Tips to Make it Less So) by Jim Gilbert. Total Retail) We help customers deal with bug infestations: bed bugs, mites, fleas, lice, and they’re desperate, getting bitten up, not sleeping and generally miserable. Even if you’re not in the retail world, you’ll enjoy these stats.
Retail Branding: The Complete Guide by Retail Vision. Retail Vision) Here we have pulled together the most useful resources on the web to help you get retail branding right. My Comment: Branding may not officially fall into the customerservice or customer experience (CX) category, but I believe it all ties together.
An online music gear retailer tackles customer experience with a ‘Sweetwater’ difference by Judy Mottl. RetailCustomer Experience) Sweetwater Sound Inc., He defines CX as building long-term relationships with customers. My Comment: You can’t automate a customer relationship.
The time between Thanksgiving and New Year’s is crunch time for retailers. In some industries, the busy season means an influx of calls, emails and messages from customers who need help. If it’s something as simple as checking the status of an order, your customers will appreciate the availability of a good self-service option.
Frictionless Shopping Provides Enhanced Customer Experience, Retail Efficiencies by NVIDIA. This article, while focused on retail, has application to any industry. Reducing friction creates efficiencies, not only for the customer but also the business. It’s about customerservicetraining.
By the way, it can be any type of company from any industry—from retail to hospitality to manufacturing and beyond. Shep Hyken is a customerservice expert, keynote speaker, and New York Times bestselling business author. Some might call that boring, but we all know it’s not. Follow on Twitter: @Hyken.
Had A CustomerService Fail? Loyal Customers 6X More Likely To Forgive Mistakes by Tech.co. Retail TouchPoints) No matter how hard they try, retailers sometimes make customerservice mistakes. There’s plenty of great information about how to use online customerservicetraining.
Every day I get an email from RetailWire.com, a daily publication that is read by thousands of people in the retail industry. Now, before we go further, even though RetailWire.com focuses on the retail industry, what I’m about to share is relevant to every business in every industry. So, should retailers be scared?
9 Ways to Boost Customer Experience and Online Engagement by Shane Phair. TotalRetail) These top takeaways will show retailers, many of whom are at least partly online today, where to focus in 2021 so they can optimize their websites and apps, improve customer experience, and drive conversion optimization rates.
They have transparency in pricing by actually informing you of other retailers that have lower prices. When you need support, there are good self-service options. Jeff Bezos, the company’s founder, has a relentless focus on creating customer convenience. For information, contact 314-692-2200 or www.hyken.com.
Even if you’re in the retail world and sell the same merchandise as Amazon, go beyond thinking about being in competition. I’ll put it in retail terms. It built stores near small independent retailers. The local retailer had a choice. More recently, it announced the opening of a retail beauty salon.
Many companies are automating their processes, which can make it easy for the customer. Consider how easy it is to order from Amazon, Walmart, Target or other online retailers that have a streamlined process. Some companies are automating their customerservice process, which includes self-service channels.
The doctor’s bedside manner , which included a phone call to check on the patient, is a metaphor for a good customer experience – or in this case, a patient experience. . Sweetwater, an online retailer that sells music and audio equipment, is another excellent example of this. They will reward you by saying, “I’ll be back!” .
The result of that trust for the service and experience Amazon provides means price becomes less relevant to its customers. . At one time, Amazon was typically the lowest priced online retailer, but not anymore. Even so, customers often come back to Amazon because they know what to expect. The answer is, “No.”
10 Ways To Provide a Cutting-Edge RetailCustomer Experience by Janelle Estes. Here are 10 examples of best practices that represent the state of the art in retail CX. My Comment: Don’t be fooled by the word “Retail” in the title. I have added my comment about each article and would like to hear what you think too.
The members of the Forbes Technology Council have shared 12 ways to do so, starting with one of my favorites, which is to ensure the customer only has to tell their story once. Why is customerservicetraining so important? Training Journal) Your staff are usually the first people customers will interact with.
During a recent keynote presentation to an audience of managers of a major retail chain, an example was shared, and it was a good one. A customer had left her purse at the store. Shep Hyken is a customerservice expert, keynote speaker, and New York Times, bestselling business author. Follow on Twitter: @Hyken.
They look specifically at the customerservice experience of 500 US-based brands in “high-growth mode” in the month of May 2019. My Comment: Another list of mistakes to avoid… This one is focused on live chat and customerservice in the retail industry. ” Consider this little factoid.
My Comment: The customers’ mobile phones are increasingly more important to business as they reach out for support and make purchases over their mobile devices. This is especially important in retail as mobile sales on Black Friday exceeded one billion dollars. For information contact or www.hyken.com. Follow on Twitter: @Hyken.
According to this article that cites a Fusion Connect study, 90% of businesses are willing to pay more for better service. They want to do a good job for both their company and the customer. Shep Hyken is a customerservice expert, professional speaker, and New York Times bestselling business author. How much more?
My Comment: Here’s a compilation of customerservice and experience experts sharing their insights on B2B trends post-COVID-19. It’s nice to see the emphasis on B2B, versus retail and other B2C industries. Shep Hyken is a customerservice expert, professional speaker and New York Times bestselling business author.
Retailers Reflect on the Future of Stores – Store Management for 2021 & Beyond by RETHINK Retail. RETHINK Retail) A RETHINK Retail special report featuring insights from thought leaders and retail executives. This is about creating the Agile Store in retail. Trying and experimenting with new ideas.
Be Easy to Connect With – Do you make it easy for your customers to connect with you? It is an online retailer that wants you to buy from its website. However, its phone number is posted on every page of the website, just in case the customer needs help or has questions. For example, I’m always impressed with Zappos.com.
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