InMoment XI

NOVEMBER 21, 2024

The process helps you build a rich dataset that provides insight into customer behavior. The next step is identifying patterns in this data to help you better understand your customers. Voice of Customer analysis enables you to capture these key insights for customer satisfaction and retention.

Voice of Customer 195

Voice of Customer Loyalty Net Promoter Score 2025 195

C3Centricity

FEBRUARY 13, 2024

This blog delves into the critical role of continuous improvement and customer feedback, offering insights and strategies to help organizations stay ahead and resonate with their market. Listening to Customer Voice Customers interact with businesses through various channels, each offering unique insights.

Customer Insights 118

Customer Insights Feedback Insights Social Media 118

Retently

MARCH 11, 2025

Whether its analyzing product reviews, refining post-purchase experiences, or working with marketing and support teams to resolve issues, their job is to make shopping effortless and enjoyable. In a market where consumers have endless choices, 73% say a great experience influences their brand loyalty more than price or product.

Management 115

Management Customer Experience Roadmap NPS 115

Alida

SEPTEMBER 16, 2019

Without customers, a business doesn’t mean much. Therefore, customer voice and experience need to be front and center in every organization. It’s imperative to have customer experience as a clearly articulated goal across the business and to solicit customer insights that are shared organization-wide to meet that goal.

Customer Experience 204

Customer Experience Customer Voice Customer Insights Customers 204

GetFeedback

MAY 9, 2019

At this level, you’re also working on developing a customer experience strategy. Stage 4 —O perationalize: You begin to re-design your company’s operational processes based on customer insight and other customer experience metrics. Stage 5 — Align: Being customer-centric is the norm in your company at this stage.

Article 337

Article Customer Experience Metrics Customer Journey Mapping 337

Customer Bliss

DECEMBER 13, 2016

Dayton Semerjian was a Chief Marketing Officer four times. Then took on his current roleL General Manager, Global Customer Success and Support at CA Technologies. He focused on four major items: A quantitative assessment of what mattered and what didn’t matter to customers. Episode Overview. billion P&L for CA Technologies.

Customer Success 0

Customer Success Customer Experience Financial Leadership 0

Eptica

NOVEMBER 7, 2018

Date: Wednesday, November 7, 2018 Author: Olivier Njamfa - CEO & Co-Founder 3 ways to deliver real value from Voice of the Customer insight. Democratize customer intelligence Too many VoC programs are based in silos, with limited sharing of the results across the organization. Published on: November 07, 2018.

Customer Insights 66

Customer Insights Insights E Commerce Social Media 66

GetFeedback

MAY 24, 2019

When done right, it’s an extremely valuable source of customer insight. The next step is to mine the data to learn from customers, follow up with them, and make improvements. In this way, NPS is an important microphone for customer voices and a tool to drive business action.

Net Promoter Score 236

Net Promoter Score NPS Effort Score Metrics 236

CloudCherry

JANUARY 21, 2020

The good news is that most companies recognize the value of VoC and have taken the first steps into collecting open-ended feedback from customers. As KPMG notes, “Any approach to listening to the customer voice is better than not listening to it.” Reaping the Rewards of Voice of the Customer Excellence.

Feedback 195

Feedback Net Promoter Score Financial Customer Centricity 195

CloudCherry

JANUARY 22, 2020

The process of gathering, organizing, and analyzing customer feedback is an essential component of this process, and one that is most often facilitated by a solution or technology stack provided by a vendor. Your VoC program isn’t just a project for the marketing or customer service department — it affects the entire company.

White Paper 243

White Paper Social Media Feedback 2019 243

Thematic

OCTOBER 30, 2024

Download VoC Handbook Voice of Customer Made Easy: The Professionals’ VoC Handbook Written by a CX expert, this handbook simplifies VoC strategies and helps you get the most from customer feedback. What is voice of the customer?

Voice of Customer 62

Voice of Customer Insights E Commerce E-support 62

InMoment XI

SEPTEMBER 5, 2024

The only way to do this is by listening to what your customers are saying, which is referred to as the Voice of the Customer. What is Voice of the Customer? Voice of the Customer (VoC) is the process of gathering information regarding what customers think and feel about their experiences with a business.

Net Promoter Score 195

Net Promoter Score Metrics Voice of Customer Touchpoint 195

Customer Bliss

APRIL 27, 2018

These actions also help you and how they should efficiently use the customer listening information they gather, to avoid clutter in the future. 8 Steps to De-Clutter Your Customer Listening Data. Find all of the surveys being sent from marketing, call centers, product development, partners, and so on. That customers did notice.

Effort Score 181

Effort Score Customer Journey Social Media Call Center 181

Lumoa

MARCH 10, 2022

Using customer feedback in marketing can give you a huge edge on competitors. And if you’re like most businesses, you probably already get a ton of customer feedback. Customer feedback can come at you a hundred different ways. What is Customer Feedback? Proven Methods for using Customer Feedback in Marketing 1.

Feedback 88

Feedback Marketing Social Media Customers 88

ERDM

JULY 24, 2017

And, per Boff, “When we apply these technologies in our teams and facilities, our customers and markets can reach their potential.” So, the action companies must take is to share customer listening insights across all departments involved in product development and marketing. Use Insights to Connect.

Customer Voice 40

Customer Voice Brands ROI Social Media 40

Lumoa

JUNE 30, 2022

Maybe they don’t get included in product decisions or informed when new marketing campaigns are run. Each of these challenges makes it harder for you to prove the ROI of customer experience and to sell other leaders on the importance of investing in CX. Do you have a good understanding of how CX impacts Sales and Marketing?

Customer Experience 103

Customer Experience Metrics Feedback Insights 103

Lumoa

FEBRUARY 9, 2023

more friendly behavior in customer service) Marketing to take the info into account in better targeting (e.g. upselling to the most loyal customers) Process changes (e.g. informing the customer more often about how the repair is proceeding) Only after you have acted on feedback, customer experience processes are developing.

Definition 167

Definition Net Promoter Score Customer Experience B2C 167

Lumoa

FEBRUARY 6, 2018

Companies do marketing, sales and CRM – the customer does the experience! Customer centricity is the answer, backed with a credible customer profitability lens that gives an alternative view to traditional product sales/market share KPIs. Is customer centricity already part of the company DNA and culture?

2018 121

2018 Customer Experience Customer Centricity Culture 121

Thematic

NOVEMBER 14, 2024

What is Customer Sentiment? Customer sentiment refers to the feelings, emotions and attitudes customers have about a particular organization or their products and services. What is Customer Sentiment Analysis? It’s a useful way to find out what customers like and don’t like about their brand.

Net Promoter Score 62

Net Promoter Score Social Media Customers Feedback 62

Lumoa

NOVEMBER 7, 2022

7 Customer Experience Trends to Know in 2023 Here are seven trends that will keep your customer experience strategy on top. #1 1 Customer insights are a company-wide resource Even just a few years ago, customer insights or feedback were collected and owned solely by the CX or marketing team.

2023 78

2023 Customer Experience Competitive Advantage 2021 78

Lumoa

JULY 10, 2018

Companies receive real time feedback in massive volumes, if they only start listening to their customers. Insightful analytics is possible with the modern technologies such as machine-learning-based text analytics. The people driving customer experience improvements are not always able to quantify the improvements in monetary terms.

ROI 113

ROI Customer Experience Financial NPS 113

SurveySparrow

JULY 27, 2023

The Voice of the Customer Process: Unlocking Customer-Centricity At its core, the voice of the customer is all about understanding their needs, expectations, and preferences. To effectively capture and utilize customer insights, a structured process needs to be in place. 1 Listen Actively!

Social Media 52

Social Media Net Promoter Score Customer Centricity Customer Voice 52

Thematic

NOVEMBER 13, 2018

We have more data than ever before, but drawing insights from that data to actually understand your customers “voice” is extremely difficult. What is Voice of Customer (VOC)? Only this will allow your organization to be wholly customer centric with a focus on increasing customer satisfaction.

Voice of Customer 101

Voice of Customer Net Promoter Score ROI NPS 101

ChurnZero

MAY 20, 2021

You don’t know why your customers churn. In this preliminary phase, you’re still likely trying to reach product-market fit, you can count your customers on two hands, and you have a good sense of your customers’ satisfaction with your service despite not having any formal surveying. Traits: Product-market fit. $6M

Customer Success 90

Customer Success Touchpoint Chief Customer Officer Customers 90

Lumoa

NOVEMBER 29, 2021

Companies receive real-time feedback in massive volumes if they only start listening to their customers. Insightful analytics is possible with modern technologies such as Lumoa that have machine-learning-based text analytics. Our customer satisfaction increases – so what? Will it positively impact our market share?

ROI 97

ROI Customer Experience NPS Financial 97

Lumoa

APRIL 28, 2024

If you are still not convinced and are looking for arguments for your new software purchase, here are three statistics to prove why CX platforms can significantly affect your business: Increased Customer Lifetime Value : Customers are 2.4 You can also analyze support tickets and the emotion behind what your customer is saying.

Multi-Channel 78

Multi-Channel Feedback Consulting Social Media 78

CX Journey

JUNE 22, 2017

Traditionally, most of these voices have been captured through surveys or some other structured form that was initiated by the company, i.e., companies asked customers to provide feedback. While asking puts the onus on the customer to respond, listening puts the onus on the company to be wherever customers voice their opinions.

Customer Journey Mapping 58

Customer Journey Mapping Communication Customer Centricity Customer Journey 58

Playvox

SEPTEMBER 30, 2022

You’re probably using tags to track customer feedback, but without the right reporting, you might find yourself struggling to gather customer insights from the wealth of unstructured data and present them in a way that shows their effect on the business. Talking to marketing? What are they unhappy about? Can we add that?”

Contact Center 67

Contact Center Article Customers 2022 67

Lumoa

MARCH 20, 2018

more friendly behavior in customer service) Marketing to take the info into account in better targeting (e.g. upselling to the most loyal customers) Process changes (e.g. informing the customer more often how the repair is proceeding) Only after you have acted on feedback, customer experience processes are developing.

Net Promoter Score 107

Net Promoter Score Customer Experience CEM B2C 107

SurveySensum

MAY 2, 2024

It’s a dynamic process where customer insights aren’t just collected. It’s a continuous conversation where companies, like maestros, listen to the orchestra of customer voices and orchestrate a symphony of action, communication, and, ultimately, satisfaction. But what exactly is a Closed Feedback Loop?

Customer Service 52

Customer Service Social Media Loyalty Feedback 52

Thematic

MARCH 27, 2019

As a matter of fact, according to the Harvard Business Report , only a 5% increase in your customer retention rates, enhances a 25% to 95% rise in your business profits. Furthermore, a study by the CMO Council reveals that customer churn leads to a 59.9% And raises your marketing and re-acquisition costs by 36.3%. Wondering how?

Feedback 54

Feedback Poor Customer Service Customers 2018 54

C Space

NOVEMBER 4, 2019

The Right Insight. What makes a successful customer insights leader? Today, customer behavior is accelerating faster than businesses can respond. So the role of customer insights as the headlights of a business has never been more important. The 5 Customer Insight Challenges: Finding Human Truths.

Insights 45

Insights Net Promoter Score Competitive Advantage Culture 45

Heart of the Customer

MAY 1, 2019

This post, written by Heart of the Customer Program Manager Cathy McLane, is the second in a week-long series about some of the ways journey mapping differs from traditional market research.

B2B 104

B2B Customers Marketing Management 104

ChurnZero

NOVEMBER 20, 2020

Third-party software review sites aren’t only a Sales and Marketing tool to drive brand awareness and lead generation. Reviews hold a wealth of customer insights – and untapped recurring revenue opportunities. A [Andrew]: This is one of those core questions as Customer Success grows: Is it a sales function?

NPS 98

NPS Reference Net Promoter Score Webinar 98

Thematic

SEPTEMBER 24, 2024

In fact, 63% of US consumers would ditch a brand after a poor customer experience. And 65% were willing to pay higher prices for exceptional customer service. In today’s competitive market, understanding what your customers think and feel is everything. And that benefits the bottom line.

Voice of Customer 62

Voice of Customer Social Media Feedback Net Promoter Score 62

ClearAction

JANUARY 16, 2016

New Wisdom for Voice of the Customer. Voice-of-the-Customer is central to most customer experience strategies. Find out what the customer thinks and increase the number of voices in favor of your brand. The excitement of hearing from the customer is usually high, at least the first couple of rounds.

Workshop 54

Workshop Customer Experience Management Customer Centricity Insights 54

Lumoa

OCTOBER 31, 2018

The focus on acquisition, scores and fixing issues has been replaced with outside disruption, market ecosystem expectations (i.e. This will push more aggressive change driven by Customer Experience professionals. Organizational alignment will be most critical – both internally and to the market and customer expectations.

Customer Experience 60

Customer Experience Customer Centricity Culture 2018 60