Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. putting the customer at the center of your business model.

2021 52

2021 Loyalty Loyalty Programs Travel 52

Currency Alliance

DECEMBER 17, 2019

But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

Loyalty 64

Loyalty 2020 Loyalty Programs Travel 64

Forrester's Customer Insights

FEBRUARY 5, 2019

After more than two years of loyalty program limbo and “will they, or won’t they” debates, Marriott unveiled the name of its unified loyalty program: Bonvoy. For Marriott, the stakes […].

Loyalty 44

Loyalty Hospitality Loyalty Programs B2C 44

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. Hybrid points programs.

Magazine 52

Magazine Loyalty Innovation 2020 52

Currency Alliance

MARCH 21, 2019

The sea-change in marketing technology is evident in the Gartner CMO survey, which tracked spending across all marketing disciplines: …most of which are rooted in martech solutions, younger than loyalty program management technologies, but all united by the common need to share customer data and use it to drive results.

Loyalty 58

Loyalty Banking Loyalty Programs Hotels 58

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Retently

FEBRUARY 21, 2024

For maximum engagement, use survey channels with high customer interaction, such as: Emails Text messages In-app surveys Website pop-ups Experiment with multiple channels to catch a wider array of customer insights and lessen the bias tied to any single channel.

Social Media 78

Social Media Advertising Events Insights 78

Currency Alliance

SEPTEMBER 5, 2018

But the model generally leaves too little for the program to finance worthwhile rewards for all but the most frequent customers. In America, if you pay by credit card you can earn miles for hospital surgery, income-tax payments and funerals. American Airlines’ AAdvantage program was one such early example. Trust issues.

Loyalty 36

Loyalty Consumers Brands Airlines 36

BirdEye

MARCH 25, 2025

Introduced by Fred Reichheld in 2003, NPS has become a widely used tool to capture customer sentiment and gauge the overall health of their customer relationships. NPS’s simplicity has made it a reliable predictor of loyalty, repeat purchases, and even company growth when used alongside deeper customer insights.

Net Promoter Score 52

Net Promoter Score NPS 2025 Metrics 52