CSM Magazine

JANUARY 28, 2025

Gone are the days of relying solely on demographic data and periodic surveystoday’s businesses have access to AI-driven customer insights, a game-changer for growth. By leveraging AI, companies can make decisions rooted in data, improve customer satisfaction, and ultimately grow their revenue.

Customer Insights 52

Customer Insights Insights E Commerce E-support 52

Thematic

MARCH 20, 2025

This happens when businesses make decisions without considering customer insights. They need a structured way to understand their customers, anticipate needs, and improve the user experience, so they need a customer insights framework. What is a Customer Insights Framework?

Customer Insights 62

Customer Insights Insights Net Promoter Score NPS 62

eglobalis

MARCH 13, 2025

Complexity in customer journeys often leads B2B companies to score lower on CX than B2C, highlighting the effort needed to meet diverse needs. Siloed Data and Systems: Customer information in B2B is often fragmented across sales, marketing, account management, and support.

Leadership 238

Leadership B2B B2C Net Promoter Score 238

Thematic

MARCH 18, 2025

." That’s exactly why customer insights platforms are essential. That way, you can easily understand what customers truly want. In this guide, you’ll get a peek into some of the best customer insights platforms and their features. What is a Customer Insights Platform?

Customer Insights 62

Customer Insights Insights Social Media Consulting 62

eglobalis

JULY 2, 2024

Furthermore, it investigates contemporary global trends in customer feedback strategies that advocate for a shift beyond simplistic metrics. By embracing a more nuanced approach, organizations can gain a comprehensive understanding of customer sentiment, facilitating more informed decision-making and enhancing overall customer satisfaction.

NPS 461

NPS Feedback Net Promoter Score B2C 461

InMoment XI

OCTOBER 26, 2022

In order to form a holistic view of your customer’s experience, you need to be able to analyze every data point you can. Your customer’s data comes in many different forms (you can learn more about customer data in this article from InMoment Customer Insights Expert Jessica Petrie).

Retail 397

Retail Customer Centricity Government Chief Customer Officer 397

SurveySensum

JANUARY 27, 2025

For instance, in a Spanish-language survey, a native Spanish speaker can verify that terms like “customer satisfaction” aren’t misinterpreted as “customer happiness” (which might sound more informal or unprofessional in certain contexts).

Insights 52

Insights Customer Insights Download Customers 52

eglobalis

JUNE 27, 2024

This involves collecting and analyzing data through various methods such as surveys, customer interviews, voice of customer (VOC) programs, and feedback mechanisms. These insights inform the service standards and product offerings that will most effectively meet customer expectations.

Customer Experience 460

Customer Experience Customer Centricity Net Promoter Score Government 460

InMoment XI

NOVEMBER 26, 2024

Improved Product Lines Customer experience journey mapping identifies where you may be failing in the customer experience and gives you room to improve. Problems identified through customer journey mapping could be a confusing website navigation bar or a checkout process with too many steps. References ​​Khoros.

Customer Journey Mapping 195

Customer Journey Mapping Customer Experience 2024 Customer Journey 195

InMoment XI

DECEMBER 10, 2024

It boosts Customer Lifetime Value (CLV) : Loyal customers spend more over time, creating a positive impact on your bottom line. This information guides product development to better fulfill customer needs and goals. InMoments XI platform enables you to collect and analyze customer insights effectively.

2024 195

2024 ROI Net Promoter Score Multi-Channel 195

eglobalis

MARCH 30, 2025

This article examines in detail how businesses in both B2B and B2C contexts are leveraging AI, sentiment analysis, voice-of-customer (VoC) platforms, predictive analytics, and streaming data to capture customer insights in the moment. To manage this flood of information, organizations increasingly rely on automation and AI.

Banking 326

Banking NPS B2B Social Media 326

C3Centricity

FEBRUARY 13, 2024

Last week I spoke about the importance of actioning customer feedback. I want to continue this topic focussing on using the information for continuous improvement of the brands and services you offer. And customers expect businesses to be constantly adapting and preparing for their future needs.

Customer Insights 118

Customer Insights Feedback Insights Social Media 118

InMoment XI

OCTOBER 19, 2021

I thought I’d spend a moment explaining what these announcements mean for those of us who are VoC, CX and Customer Insights professionals. The contact centre is an absolute treasure trove of customer insights and has long been underutilized from a customer insights perspective.

Customer Experience 370

Customer Experience Social Media Call Center Metrics 370

eglobalis

JULY 31, 2024

Advanced analytics help businesses understand customer behaviour, measure campaign effectiveness, and optimize strategies to improve CX. By leveraging data visualization and reporting features, companies can identify key performance indicators (KPIs), track progress, and make informed decisions to enhance customer experiences continuously.

Customer Experience 434

Customer Experience Social Media 2024 B2B 434

InMoment XI

NOVEMBER 21, 2024

For example, key metrics like CSAT help you improve aspects of your business to satisfy specific customer needs. It enables informed decision-making for CX teams. VoC insights help businesses make data-driven decisions for customer experience (CX) improvements. It informs product improvement strategy.

Voice of Customer 195

Voice of Customer Loyalty Net Promoter Score 2025 195

InMoment XI

DECEMBER 13, 2021

After journey mapping and capturing customer insights, InMoment supplements that data with financial, operational, employee, social media, etc. This new approach means reaching for multiple sources of insights and synthesizing that information to allow organizations to take practical action.

Marketing 370

Marketing Automotive Hospitality Social Media 370

Gainsight

FEBRUARY 21, 2025

Gainsights Slack agent knocks down these roadblocks and ensures the right peoplewhether they log into Gainsight every day or notcan access the information and best practices they need to power their workflows. Heres what that looks like in action: Instant access to customer insights: No more switching tabs or diving into dashboards.

Customer Insights 59

Customer Insights Insights 2024 Sales 59

InMoment XI

NOVEMBER 13, 2024

Acquiring new customers is more expensive than retaining current ones. Proactively monitoring customer health can help businesses cut churn by over 34% for at-risk clients. It informs effective marketing strategy. Churn prediction helps you tailor your marketing efforts to re-engage customers at risk of leaving.

Customer Retention 195

Customer Retention 2024 ROI Competitive Advantage 195

InMoment XI

OCTOBER 23, 2024

With the help of advanced text analytics, Chevron FCU was able to capture actionable insights from open-ended survey responses and online comments to improve its CX efforts. Metro Bank: The UK-based retail and commercial bank has successfully transformed its customer insight program. Start by capturing customer insights.

Banking 195

Banking Customer Experience Financial Touchpoint 195

CloudCherry

AUGUST 17, 2018

There’s such a healthy market for customer management and analysis software that they’ve now branched out into two distinctive categories: Customer Relationship Management (CRM). Customer Experience Management (CEM). At the end of the day, CRM brings sales, marketing and customer support together by analyzing customer data.

CEM 281

CEM Customer Relationship Management Customer Experience Management Customer Relationships 281

Retently

AUGUST 13, 2024

This is valuable for strategic planning , helping you make informed decisions about product development, customer experience and overall business strategy. As a matter of fact, Gartner research shows that 89% of businesses now compete mainly on customer experience, heavily influenced by long-term insights.

Insights 108

Insights Customer Insights Customer Experience NPS 108

InMoment XI

JULY 13, 2023

The panelists shared valuable insights on embracing changes and putting customers at the center of their business. This final action leads to not only improved communication out to customers but also improved internal communication around expectations and making material more inclusive to drive better understanding.

Consumers 369

Consumers Financial Competitive Advantage Customer Centricity 369

GetFeedback

MAY 9, 2019

If you Google customer experience you’ll get about 2,340,000,000 results—articles, videos, reports—with in-depth information about the space. At this level, you’re also working on developing a customer experience strategy. Stage 5 — Align: Being customer-centric is the norm in your company at this stage.

Article 337

Article Customer Experience Metrics Customer Journey Mapping 337

InMoment XI

JANUARY 27, 2025

Imagine a scenario in which a customer calls complaining about the size of a shirt purchased online because she is dissatisfied with the fit. The agent understands the issue and resolves it by offering an exchange for a different size.

Call Center 195

Call Center Contact Center Social Media Apparel 195

Alida

SEPTEMBER 22, 2016

Cassie Mally, director of UX at GoDaddy, stressed the importance of the profiling questionnaire—the initial survey that asks for your customers’ basic information. DEWALT’s award-winning insight community has resulted to savings of over $1 million in study costs this year and close to $6 million since its launch.

2016 267

2016 Innovation Marketing Insights 267

InMoment XI

MARCH 21, 2025

This can help you qualify leads more effectively, allowing you to focus on high-intent potential customers. CI technology can also highlight the factors influencing purchase decisions by assessing the kinds of questions customers ask before committing.

Insights 195

Insights Sales Interaction Metrics 195

Alida

JULY 11, 2018

In a panel session moderated by our very own Karen Eisen, experts from Canadian Tire, Jamieson Laboratories, CIBC and Flipp shared how they are using customer insight to improve the customer experience. Here are some of my key takeaways from their informative discussion. Customer insight also helps reduce risks at CIBC.

Insights 141

Insights Brands Banking ROI 141

Thematic

FEBRUARY 24, 2025

That’s the power of customer experience insights—real-time feedback and data-driven analysis that help businesses understand what customers want, what frustrates them, and how to improve their journey. Companies that actively apply customer insights boost retention, loyalty, and competitive advantage.

Insights 62

Insights Customer Experience Social Media Net Promoter Score 62

InMoment XI

NOVEMBER 20, 2023

It goes beyond the traditional methods of customer feedback analysis, offering a sophisticated approach that enables brands to stay ahead in an intensely competitive landscape. At its core, AI in CX is about leveraging technology to gain a deeper understanding of customer experiences.

Customer Experience 243

Customer Experience E Commerce E-support Social Media 243

GetFeedback

JANUARY 21, 2019

So how do you gather the customer insight you need? Customer surveys. If done right, surveys can bridge the gap between what content you already provide and what content your customers are looking for. Sample question: What type of information is most valuable to you? Informative. Email Newsletters.

Marketing 210

Marketing Healthcare Webinar Blog 210

InMoment XI

MAY 30, 2024

Text analysis has become a critical component of analytics and business intelligence, enabling companies to derive meaningful information from unstructured data sources such as emails, social media, online reviews, and more. This enables them to adapt their products, services, and marketing strategies to better align with customer needs.

Social Media 195

Social Media 2024 Document Insights 195

GetFeedback

JANUARY 3, 2019

A Voice of Customer (VOC) program aims to gather and analyze customer insights, allowing you to identify trends and strategies to improve customer experience and deliver positive business outcomes. In simpler terms, VOC offers a way to give your customers a voice within your organization. Choose a channel.

Voice of Customer 239

Voice of Customer Customer Service Net Promoter Score Social Media 239

eglobalis

SEPTEMBER 16, 2024

Additionally, creating feedback loops where customers can voice concerns and suggestions allows companies to continuously improve their CX offerings. Systems like VOC and companies such as Sandsiv help provide real-time customer insights. Health Insurer: Blue Cross Blue Shield Case Blue Cross Blue Shield, a U.S.-based

B2B 382

B2B Customer Experience Customer Centricity Omnichannel 382

InMoment XI

OCTOBER 19, 2021

I thought I’d spend a moment explaining what these announcements mean for those of us who are VoC, CX and Customer Insights professionals. The contact centre is an absolute treasure trove of customer insights and has long been underutilized from a customer insights perspective.

Customer Experience 221

Customer Experience Social Media Call Center Metrics 221

InMoment XI

OCTOBER 4, 2023

We think of integrated CX as the process of creating an omnichannel customer experience through three key steps: capturing integrated signals, creating integrated insights, and taking integrated actions. Shifting to why will drive your team to delve deeper into customer feedback.

Blog 418

Blog Customer Experience Net Promoter Score Financial 418

CSM Magazine

APRIL 16, 2025

By consolidating these functions into a single system, ERP helps organizations operate more efficiently and make informed decisions. On the other hand, CRM is focused on managing a company’s interactions with current and potential customers. This level of customization can significantly improve customer satisfaction and loyalty.

Interaction 52

Interaction Financial Communication Customer Satisfaction 52

InMoment XI

APRIL 9, 2025

Therefore, businesses must look beyond historical sales data and integrate customer experience insights with their forecasting models for accurate results. The Benefits of an Accurate Sales Forecast Accurate sales forecasting empowers businesses to make informed decisions that drive customer satisfaction and sales.

Sales 195

Sales Competitive Advantage Omnichannel Social Media 195