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The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. The two-day annual conference featured keynotes and presentations by some of the world’s leading customer-centric brands. broadcast still rocks!

2016 267
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Churn Prediction: How to Predict It for Customer Retention

InMoment XI

For example, offering proactive customer support or loyalty rewards helps retain customers by showing them you care. It provides stronger customer insights. Patterns in churn data provide insight into customer satisfaction. It helps you understand different customer segments better.

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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

IKEA’s vision of creating a better everyday life is reflected in their commitment to sustainability, affordability, and innovative design. Philips focuses on improving people’s health and well-being through meaningful innovation, aligning their culture with this vision through extensive training programs and open communication.

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Uncovering the “why” delivers higher research ROI for CX leaders

Alida

Note: This article is part of our ROI Matters series , which explores the value of research ROI to C-suite executives and leaders in product innovation , customer experience, marketing and customer insight. . Research experience is customer experience. And that’s where research really yields ROI.

ROI 252
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Beyond NPS: Why Customer Feedback Needs a 360-Degree Revolution

eglobalis

The Rise of Data Analytics and , AI and Real-Time Feedback Advancements in data analytics and real-time feedback mechanisms are revolutionizing how companies collect and utilize customer insights globally. Revenue Growth: Tracks growth directly attributed to customer experience initiatives.

NPS 456
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Ahead of the Curve: MarTech-Driven Customer Experience Evolution

eglobalis

CDPs and data integration tools streamline data collection and unify customer profiles, providing a holistic view that aids in delivering consistent and personalized experiences. Tools that offer clear ROI through improved customer engagement and retention, such as AI-driven analytics platforms, are crucial in this environment.

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How 4 industry-leading Canadian brands use insight to improve CX

Alida

In a panel session moderated by our very own Karen Eisen, experts from Canadian Tire, Jamieson Laboratories, CIBC and Flipp shared how they are using customer insight to improve the customer experience. Canadian Tire: Use insight to meet the needs of different customers. It was also a great night of learning.

Insights 141