Customer-led rebranding: How Price Chopper uses customer insight to thrive in the grocery industry
Alida
MARCH 30, 2017
Price Chopper Supermarkets, an American grocery chain with 136 stores, has one answer: customer insight. At a recent Vision Critical webinar, Sam Trimboli, consumer insights specialist at Price Chopper, joined us to discuss how customer insight is helping the company thrive in the increasingly fragmented grocery industry.
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