Thematic

APRIL 1, 2025

Improving your customer experience starts with a strong customer insights strategy. In simple terms, this strategy is your game plan for collecting and leveraging customer insights to drive better decisions. Defining Clear Objectives for Your Customer Insights Strategy Every great strategy begins with a clear goal.

Customer Insights 62

Customer Insights Insights Social Media Customer Journey Mapping 62

Thematic

MARCH 30, 2025

Customer expectations are evolving fast, and the only way to stay ahead is with data-driven customer insights. The best companies don’t just collect customer feedback—they use it to predict trends, refine products, personalize experiences, and shape smarter strategies across the business.

Customer Insights 62

Customer Insights Insights Feedback E-support 62

eglobalis

MARCH 13, 2025

Complexity in customer journeys often leads B2B companies to score lower on CX than B2C, highlighting the effort needed to meet diverse needs. Siloed Data and Systems: Customer information in B2B is often fragmented across sales, marketing, account management, and support. Break transformation into manageable phases (e.g.,

Leadership 238

Leadership B2B B2C Net Promoter Score 238

Thematic

MARCH 20, 2025

This happens when businesses make decisions without considering customer insights. They need a structured way to understand their customers, anticipate needs, and improve the user experience, so they need a customer insights framework. What is a Customer Insights Framework?

Customer Insights 62

Customer Insights Insights Net Promoter Score NPS 62

InMoment XI

OCTOBER 23, 2024

From visiting your physical branch to paying an electricity bill through your app, each interaction with a touchpoint contributes to a customer’s perception of your business. Without managing this customer experience properly, you risk losing clients, failing to acquire new ones, and creating a negative public image for your brand.

Banking 195

Banking Customer Experience Financial Touchpoint 195

Thematic

MARCH 18, 2025

." That’s exactly why customer insights platforms are essential. That way, you can easily understand what customers truly want. In this guide, you’ll get a peek into some of the best customer insights platforms and their features. What is a Customer Insights Platform?

Customer Insights 62

Customer Insights Insights Social Media Consulting 62

InMoment XI

JULY 16, 2024

Customers expect not only to be heard but also understood and swiftly responded to. With this in mind, we want to make it clear that it isn’t just about monitoring and management of these feedback channels, but actively engaging with and learning from your customers. Tips for Managing Your Online Reputation 1.

Management 195

Management Social Media Hotels Airlines 195

InMoment XI

JULY 16, 2024

Customers expect not only to be heard but also understood and swiftly responded to. With this in mind, we want to make it clear that it isn’t just about monitoring and management of these feedback channels, but actively engaging with and learning from your customers. Tips for Managing Your Online Reputation 1.

Management 195

Management Social Media Hotels Airlines 195

InMoment XI

FEBRUARY 2, 2024

Social media can play a crucial role in your organization’s ability to manage and deliver more meaningful and integrated customer experiences. Hootsuite is one of today’s most widely used social media management platforms. What is Hootsuite?

Social Media 221

Social Media Brands Management 2008 221

eglobalis

JULY 31, 2024

With a unified view, companies can understand customer journeys better, predict future behaviours, and tailor interactions to individual needs, significantly enhancing the overall customer experience. These platforms also offer social listening capabilities to monitor customer sentiment and respond proactively.

Customer Experience 434

Customer Experience Social Media 2024 B2B 434

eglobalis

JUNE 27, 2024

Real-time Customer Data Platforms (CDPs) integrate data from various touchpoints, offering a unified view of the customer. Firms like Segment, Oracle, SAS, Tealium, and Treasure Data use CDPs to enable real-time analysis and personalized customer interactions.

Customer Experience 460

Customer Experience Customer Centricity Net Promoter Score Government 460

SurveySensum

JANUARY 27, 2025

Clicking on it takes you to the Translations Page, where youll manage language settings for your survey. Ease of customization: Can you tweak the design for specific languages or audiences without rebuilding the survey? CRM Integration: Does the platform integrate with your customer management tools to enrich your data?

Insights 52

Insights Customer Insights Download Customers 52

InMoment XI

DECEMBER 3, 2024

A team can leverage the following six competencies, or customer experience management skills, to complete each stage: Lead: Key skills include strategy and governance to build, align, and sustain successful CX programs. Highlight the positive impact of a customer-centric approach on the company’s bottom line.

Customer Experience 195

Customer Experience Competitive Advantage Customer Centricity 2024 195

CX Accelerator

NOVEMBER 11, 2022

Customer Insights/Measurement/Analytics. Customer Journey Mapping. Project/Program Management. Change Management. Resource: Outside In: The Power of Putting Customers at the Center of Your Business by Harley Manning and Kerry Bodine. For this reason, we have included measurement with customer insights.

Customer Journey Mapping 307

Customer Journey Mapping Customer Journey Customer Centricity Customer Insights 307

InMoment XI

OCTOBER 26, 2022

In order to form a holistic view of your customer’s experience, you need to be able to analyze every data point you can. Your customer’s data comes in many different forms (you can learn more about customer data in this article from InMoment Customer Insights Expert Jessica Petrie).

Retail 397

Retail Customer Centricity Government Chief Customer Officer 397

C3Centricity

FEBRUARY 13, 2024

The Concept of Continuous Improvement Continuous improvement, a philosophy embodied by concepts like Kaizen and lean management, is about making small, incremental changes that collectively lead to significant enhancements. Benefits of Continuous Improvement The benefits of continuous improvement extend beyond operational efficiency.

Customer Insights 118

Customer Insights Feedback Insights Social Media 118

BirdEye

FEBRUARY 4, 2025

A well-managed online reputation influences how the world sees your business. While a single negative review can impact customer sentiment, the right online reputation management tools help you monitor, respond, and build trust, ultimately driving revenue. Not all reputation management tools deliver the same results.

Brands 52

Brands Management Multi-Channel Social Media 52

eglobalis

SEPTEMBER 16, 2024

Technologies such as automation, AI-driven insights, and omnichannel platforms are essential to optimize customer interactions across all touch-points. Companies that digitize their customer support and order processing can significantly reduce friction, offering self-service solutions that empower customers to manage their needs.

B2B 382

B2B Customer Experience Customer Centricity Omnichannel 382

InMoment XI

DECEMBER 10, 2024

As a result, youll succeed in retaining and acquiring customers to increase your market share. It improves your brand image : Happy customers are more likely to recommend your business, helping support brand reputation management efforts. What Is Customer Churn?

2024 195

2024 ROI Net Promoter Score Multi-Channel 195

InMoment XI

JANUARY 27, 2025

Thats when those budget discussions become less about managing costs and more about tracking investments. Shifting the Cost Center Mindset To understand the perception of call centers as cost centers, lets start with the cold, hard math: a typical inbound customer service call costs an average of $2 per interaction.

Call Center 195

Call Center Contact Center Social Media Apparel 195

Gainsight

FEBRUARY 21, 2025

Getting Critical Customer Data to Everyone Who Needs It Teams are managing more customers, with higher expectations (internally or externally), and tighter budgetsyet no extra hands to keep up. Immediate access to a 360 view of customer data. The key to making smarter, more proactive decisions? Ready to see it in action?

Customer Insights 59

Customer Insights Insights 2024 Sales 59

Calabrio

MARCH 22, 2025

Best Practices Contact Center Management: Best Practices & Strategies for Peak Performance Share The modern contact center is no longer seen as a mere service function at the periphery of the business. Great customer experiences now come with a massive price premium and bad ones drive even the most loyal consumers away in a hurry.

Contact Center 52

Contact Center Management Call Center Measurement 52

CloudCherry

AUGUST 17, 2018

There’s such a healthy market for customer management and analysis software that they’ve now branched out into two distinctive categories: Customer Relationship Management (CRM). Customer Experience Management (CEM). Why is a Customer Experience Management (CEM) platform important? What is CRM?

CEM 281

CEM Customer Relationship Management Customer Experience Management Customer Relationships 281

eglobalis

JULY 2, 2024

Sony and LG in South Korea illustrate the challenges of applying NPS effectively in environments where sustained service excellence and relationship management are paramount. However, in B2B sectors characterized by complex decision-making processes and long-term partnerships, NPS often falls short.

NPS 461

NPS Feedback Net Promoter Score B2C 461

eglobalis

SEPTEMBER 11, 2024

Additionally, creating open channels of communication where employees can share customer insights and innovative ideas ensures that these valuable perspectives are captured and acted upon. Managing Diverse Opinions: While diversity can drive creativity, it can also lead to conflicts and disagreements among employees.

Innovation 451

Innovation E-support Culture Customer Centricity 451

BirdEye

DECEMBER 5, 2023

In fact, a significant 92% of customers read at least two reviews before making a purchasing decision. That’s why mastering business reputation management (BRM) is not just a smart move – it’s a requisite for your company’s success. In this blog, we will explore the world of reputation management for businesses.

Brands 110

Brands Management Social Media Feedback 110

InMoment XI

OCTOBER 14, 2024

Uncertainty over the impact of their responses was among the top four reasons cited by customers for abandoning their last survey. The Business Impact of Survey Fatigue Survey fatigue poses several challenges for businesses, making it difficult to capture valuable customer insights. Ask the Right Questions From the Right People.

2024 195

2024 Hospitality Feedback Healthcare 195

InMoment XI

OCTOBER 29, 2024

Consider using social media management software to track keywords related to your brand. It can also help you identify customers who are advocates for your business. Customer Loyalty Index (CLI) Customer Loyalty Index (CLI) measures the strength of customer loyalty towards your business.

Loyalty 195

Loyalty Net Promoter Score Social Media Loyalty Programs 195

Gainsight

MARCH 19, 2025

Managing a thriving online community isn’t like popping a frozen dinner in the microwavelaunch it, walk away, and return to perfection. If you’re a community manager, marketing leader, or CMO, this assumption might be quietly holding your business back. Rich Customer Insights.

Management 52

Management Customer Retention Loyalty Demo 52

CX Accelerator

JUNE 8, 2020

There are a variety of ways to conduct customer interviews. These could be strategic calls to key customers to ask them about their experience. ,, Murphy Fraser , Client Success Manager at Skillshare, also recommends investigating customer activity on your website as a means of “interviewing” them.

Social Media 345

Social Media Contact Center Call Recording Voice of Customer 345

Experience Investigators by 360Connext

OCTOBER 5, 2021

Customer experience professionals have many different titles and many different job descriptions. There are CX leaders who focus primarily on customer insights, like Voice of the Customer programs. And there are CX teams dedicated to customer journey design and improvements. They are change agents.

2021 367

2021 Social Media Contact Center Customer Journey Mapping 367

GetFeedback

MAY 9, 2019

This means building trust with your customer, understanding their needs, and adapting to nurture that bond. In other words, treat your customer like a person and not a persona. What is customer experience management (CXM)? . This term is often used interchangeably with customer experience program.

Article 337

Article Customer Experience Metrics Customer Journey Mapping 337

Experience Investigators by 360Connext

JANUARY 8, 2015

If you sell anything to anyone, you would do yourself a world of good by enlisting mystery shoppers (sometimes called secret shoppers) into your customer insights mix. More Posts - Website Follow Me: The post Customer Experience Undercover: What Is Mystery Shopping? appeared first on Customer Experience Consulting.

Customer Experience 284

Customer Experience Feedback Customer Journey Social Media 284

Thematic

FEBRUARY 24, 2025

That’s the power of customer experience insights—real-time feedback and data-driven analysis that help businesses understand what customers want, what frustrates them, and how to improve their journey. Companies that actively apply customer insights boost retention, loyalty, and competitive advantage.

Insights 62

Insights Customer Experience Social Media Net Promoter Score 62

InMoment XI

NOVEMBER 26, 2024

Increased Resource Allocation Customer journey maps can help you identify problems and present a strong business case for customer experience improvement. 71% of organizations say customer journey mapping has successfully persuaded management to invest in CX efforts and fix existing customer problems.

Customer Journey Mapping 195

Customer Journey Mapping Customer Experience 2024 Customer Journey 195

InMoment XI

OCTOBER 4, 2023

Today, there are a lot of customer feedback management (CFM) companies talking about integrated CX. But, we are confident in saying that the strategies we are developing that view the customer experience as the sum of integrated feedback, insights, and actions are going to distinguish us from our competitors in a significant way.

Blog 418

Blog Customer Experience Net Promoter Score Financial 418

Experience Investigators by 360Connext

JULY 6, 2021

Project charters have become a common tool in project management, and the CX charter serves a similar purpose. The charter is a brief document to align the vision, purpose, responsibilities and roles for achieving customer experience success. Remember that customer experience happens whether you are intentional or not.

Document 358

Document Net Promoter Score Government Leadership 358