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7 steps on creating a winning voice of the customer program 

Happy or Not

Utilize analytical tools to make sense of your customer data and VOC feedback. Customer insights from this analysis can help you enhance the customer journey , improve customer experience, and create a loyalty strategy that resonates with your audience.

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How PCC Turned Its Undifferentiated Rewards Program Into A Loyalty And Engagement Driver

Forrester's Customer Insights

Another undifferentiated loyalty program focused on cookie-cutter transactional rewards and lacking in customer insights. Programs like this saturate the market even when retaining customers and earning their loyalty is more important than ever. Does it sound familiar?

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Precision loyalty: data-led investment yields greater ROI

Currency Alliance

The running costs of a reward program can be cut to as little as 25% with more affordable microservices – suites of modular applications that can nimbly manage otherwise cumbersome applications. Too many reward programs focus on short-term profits, such as breakage. Reduce running costs with microservices.

ROI 52
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Strengthening Brand Experience in the Grocery Industry

Second to None

Despite the rise of alternative shopping methods, brick and mortar stores continue to own most of the traffic in the industry with over 90% of customers still shopping for groceries in person. [1] 1] Customer insights from PYMNTS.com show that only 2.6% Loyalty and Rewards.

Brands 73
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Apple’s Partnership With Goldman Sachs Will Drive Seismic Shifts In The Banking Industry

Forrester's Customer Insights

The industry seems to be quick to dismiss the partnership, especially the rewards program – but we think they’re missing the bigger picture. There’s an awful lot more at stake here than credit card rewards. Apple and Goldman Sachs are partnering to deliver a new credit card.

Banking 52
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Using a Database to Gain Customer Marketing Insights for Restaurant Chains

Second to None

In order to establish a strong understanding of customer insights, restaurant managers may want to consider investing in a customer database to collect important data, key insights, and trends to better serve and suit their customers for improved business relationships and better business outcomes. Segmentation.

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Ecommerce & Retail CX: Mapping the Buyer’s Journey with Surveys

Retently

How satisfied are you with the rewards program? For example, if your survey campaign aimed to assess customer support interactions, you might be willing to share more customer insights with the support team, so they are aware of the customer expectations. What did you like most about our product/company?

Retail 109