ShepHyken

DECEMBER 4, 2020

No matter your industry, you need to pivot to one extent or another in order to meet your customers where they are. Without a well-defined customer experience strategy and roadmap, you risk investing in the wrong technology and designing the wrong experiences. What is a Customer Experience Roadmap? They deserve it.

Roadmap 113

Roadmap Customer Experience Airlines Travel 113

Optimove

NOVEMBER 26, 2024

Stay in touch Be the first to know all about the latest Marketing tips & tricks, Industry special insights and more Key Takeaway s : Below are six key questions from marketers about crafting an effective strategy. This blog addresses those questions and provides a roadmap for building best-in-class post-purchase journeys.

Multi-Channel 52

Multi-Channel Roadmap Touchpoint Metrics 52

Thematic

FEBRUARY 24, 2025

That’s the power of customer experience insights—real-time feedback and data-driven analysis that help businesses understand what customers want, what frustrates them, and how to improve their journey. Companies that actively apply customer insights boost retention, loyalty, and competitive advantage.

Insights 62

Insights Customer Experience Social Media Net Promoter Score 62

Retently

OCTOBER 23, 2024

While the buyer journey lays out the roadmap for customer success, surveys help identify the hidden bumps along the way. They reveal pain points, areas for improvement, and opportunities to delight customers – whether it’s right after a purchase or a few weeks into product usage.

Retail 109

Retail NPS Touchpoint Feedback 109

ClearAction

JULY 8, 2024

CX ROI Metrics Roadmap Lynn Hunsaker Your CX ROI metrics roadmap is a cause-and-effect sequence that multiplies growth. All customer experience metrics used today are lagging indicators of growth. You’re measuring what already happened with customers. These metrics are about what customers will soon experience.

Roadmap 48

Roadmap ROI Metrics Chief Customer Officer 48

InMoment XI

OCTOBER 9, 2024

Knowing how to collect customer feedback is crucial to delivering consistent value as a business and staying ahead of your competition. Why is Collecting Customer Feedback Important? Collecting customer feedback is important for businesses because it gives them a roadmap for boosting customer satisfaction and retention.

Feedback 195

Feedback Social Media B2C 2024 195

GetFeedback

JANUARY 27, 2020

It’s a great idea to start by mapping out your customer journey, which will help you visualize the business issues that currently impact customer touchpoints. You may notice errors in communication or confusion in task ownership as a result of teams working in silos, with the result that customers wait too long for service.

Feedback 221

Feedback Metrics Customer Journey Mapping ROI 221

Lumoa

FEBRUARY 9, 2023

software bug fixes, wrong information corrected on the website) Product development decisions : reprioritizing things on the product development roadmap taking the feedback into account (e.g. more friendly behavior in customer service) Marketing to take the info into account in better targeting (e.g.

Definition 167

Definition Net Promoter Score Customer Experience B2C 167

Customer Bliss

AUGUST 15, 2017

Annette is responsible for Thomas Cook’s overall customer experience strategy and road map with a clear focus on the cultural transformation as well as designing the end-to-end customer journey. “Customer Weeks” One week a year in every market/office, the entire focus is on customer experience and customer journey.

Travel 204

Travel Hotels 2010 Customer Journey 204

Retently

MARCH 17, 2025

Heres how they break down: Weekly Reports The Whats Happening Now Report Covers the latest ticket trends, response times, customer complaints, and quick wins. Helps teams react fast to emerging issues in different CX touchpoints (e.g., Tracks customer pain points in real-time. They track operational KPIs, not customer insights.

Insights 90

Insights NPS Metrics Customer Satisfaction 90

Retently

SEPTEMBER 3, 2024

Helpdesk CSAT surveys provide insights into support performance and allow us to make adjustments that enhance customer satisfaction after every interaction. PMF surveys guide our roadmap and help identify our Ideal Customer Profile (ICP), focusing our efforts on must-have features.

B2B 152

B2B NPS Demo Feedback 152

PeopleMetrics

MARCH 25, 2022

They can help you better guide your customer experience strategy , prepare for product launches, learn more about your audience—essentially any goal or initiative that would benefit from direct customer insight. But what are customer advisory boards? What kinds of businesses create customer advisory boards?

Roadmap 118

Roadmap Feedback B2B Interaction 118

BirdEye

DECEMBER 19, 2024

Solution: Implemented Birdeye Surveys AI , integrated with their PMS (Appfolio), to automate feedback collection at key touchpoints: Move-in surveys Work order completion surveys Renewal feedback Custom resident satisfaction surveys Results: 54% increase in NPS promoters within 6 months Maintained a 4.5-star

Marketing 52

Marketing Social Media Hospitality ROI 52

Thematic

MARCH 30, 2025

They used a feedback analysis solution— Thematic —to unify and drill down into customer comments, helping them find exactly where a problem originates and what needs to be fixed. In doing so, Atlassian was able to derive actionable customer insights faster and more accurately.

Feedback 62

Feedback Customer Centricity Culture Customers 62

Thematic

MARCH 26, 2025

In particular, customer review analysis helps surface recurring themes and pain points shared in public feedback, giving teams a clearer picture of user sentiment. Without a structured feedback loop, businesses operate in the dark, relying on assumptions rather than real customer insights.

Feedback 62

Feedback Social Media Customers E-support 62

Lumoa

MARCH 20, 2018

Actionability is also, as we believe, one of the essential aspects of customer experience management. sw bug fixes, wrong information corrected on the web site) Product development decisions : reprioritizing things on the product development roadmap taking the feedback into account (e.g.

Net Promoter Score 107

Net Promoter Score Customer Experience CEM B2C 107

BirdEye

NOVEMBER 27, 2023

Birdeye Reports tackles these hurdles head-on by offering granular insights into customer experience and online reputation management (ORM). As a business, you can easily make informed decisions by consolidating data from digital touchpoints throughout the customer journey and across locations.

Insights 115

Insights Social Media Multi-Channel Net Promoter Score 115

delighted

FEBRUARY 22, 2022

An organization uses one metric to evaluate the customer experience, but findings don’t always make it to the rest of the company to act on. An organization begins to collect feedback at multiple touchpoints across departments and develops cross-functional objectives to improve CX. Making progress. Expanding and scaling.

Customer Experience 91

Customer Experience Net Promoter Score Roadmap Seminar 91

Zonka Feedback

OCTOBER 1, 2022

This strengthens the need for product improvement at every touchpoint of the user experience, be it buying your product, using it, requesting and adding a feature to it, or getting customer service or support in case of queries and concerns. In your Product Feedback Survey, don’t just ask customers to rate your product.

Feedback 96

Feedback Social Media Roadmap Net Promoter Score 96

Wootric

APRIL 7, 2021

In the world of software development, Product Managers must integrate customer insights — delights, frustrations, and pain points — into product development. During startup mode, it’s easy to interact with customers every day, inputting their feedback directly into product roadmaps. .

Feedback 52

Feedback Management Customer Journey Mapping Net Promoter Score 52

Optimove

JANUARY 3, 2024

All marketing should start with the customer.  Develop Unified Customer Profiles Create comprehensive, unified customer profiles that bring together data from various touchpoints. Essentially, cross-channel consistency should always start with the customer’s experience in mind.   11.

2025 59

2025 Marketing 2024 Customer Centricity 59

CSM Magazine

MAY 14, 2024

By offering flexible integration options and enabling customers to leverage third-party solutions through APIs and SDKs, Avaya delivers superior outcomes while providing customers the freedom to innovate and customise their experience, building on top of what already works for them.

Healthcare 52

Healthcare Innovation Employee Experience Customer Journey 52

Lumoa

JANUARY 19, 2023

There are different ways to create a customer journey map , and it’s essential to keep in mind that the customer journey is not always linear. – Do different types of customers have a preferred way to buy? What are the key touchpoints for different personas? Where do they hang out? What are their goals?

Customer Experience 88

Customer Experience Net Promoter Score Metrics NPS 88

Centercode

SEPTEMBER 17, 2019

The objectives of each individual phase of the product life cycle require specific types of customer feedback to validate and drive decision-making. Within the world of user research, there are methods for collecting feedback that support each phase with unique customer insights. What are your customers asking for?

Touchpoint 45

Touchpoint Feedback Roadmap User Experience 45

Retently

MAY 2, 2023

Example of CES survey These surveys provide immediate actionable feedback every SaaS company needs to boost retention and inform their product roadmap. In addition, every department, be it customer success, product, or support teams, can leverage them by triggering survey campaigns at specific stages in the customer journey.

Customer Journey 133

Customer Journey NPS Demo Customer Satisfaction 133

Retently

SEPTEMBER 6, 2018

A customer’s perception of your company is determined by singular interactions with your brand and will change following upcoming touchpoints, as for example after talking to a support representative, placing a new order, etc. Customer ticket or call. NPS plays a significant role in the alignment of your product roadmap.

NPS 66

NPS Net Promoter Score Events Touchpoint 66

Thematic

MAY 19, 2022

Explaining spikes and drops in essential metrics are their bread and butter, as is helping product teams leverage data for deep customer insights. They empower the entire company to access user insights for product and customer experiences. implement is a Voice of the Customer (VOC) program for the product team.

Net Promoter Score 71

Net Promoter Score Feedback E-support Insights 71

Thematic

APRIL 3, 2024

Improved Product Development: Voice of the Customer data pinpoints desired features, unmet needs, and friction points in existing offerings, fueling innovation and ensuring your products genuinely resonate with your target market. Each touchpoint—from discovery to purchase and beyond—reveals valuable insights.

Social Media 62

Social Media Feedback NPS Insights 62

Retently

MARCH 18, 2024

Not only do customer service surveys gather valuable feedback, but they also serve as potent market research tools. The captured insights are key in crafting strategies to enhance customer retention. This will ensure that the team’s objectives are directly connected to improving customer satisfaction.

Customer Service 119

Customer Service Net Promoter Score Customer Service Representative NPS 119

Lumoa

MARCH 20, 2018

Actionability is also, as we believe, one of the essential aspects of customer experience management. sw bug fixes, wrong information corrected on the web site) Product development decisions : reprioritizing things on the product development roadmap taking the feedback into account (e.g.

Definition 60

Definition Net Promoter Score Customer Experience CEM 60

Currency Alliance

JANUARY 18, 2021

Companies will also need to improve the methods they use for capturing it, and – most important – the infrastructures/methods to reliably extract accurate customer insights that improve engagement.

Hospitality 52

Hospitality Loyalty Hotels Loyalty Programs 52

Retently

FEBRUARY 21, 2024

Understanding your marketing channels Having a clear understanding of your marketing channels is like having a roadmap to guide your marketing efforts. surveys can reveal which platforms or channels successfully engage your customers. Cater to customer preferences and improve customer satisfaction.

Social Media 78

Social Media Advertising Events Insights 78

Gainsight

NOVEMBER 18, 2019

Can we uncover the right insights? In B2C, no one questions how to go about getting customer insights—you just go talk to them, observe them, do the research. We’ve got plenty of data, surveys, and NPS comments, and a whole squad of subject matter experts on call—there’s no need to get live customers involved, is there?”

B2B 9

B2B Customer Journey Mapping Touchpoint NPS 9

ProProfs Chat

DECEMBER 17, 2021

There are various ways available when it comes to capturing in-app feedback: Customer Satisfaction Surveys . Collecting customer insights using Nudges. One of the effective ways is gauging the overall satisfaction via a Customer Satisfaction Survey. Customer Acquisition. Customer Loyalty and Retention .

Feedback 52

Feedback Roadmap User Experience Insights 52

Hero Digital

OCTOBER 5, 2019

Below, you’ll find our five-step process for identifying key customer insights, untangling the buyer’s journey, and building full-funnel B2B messaging strategies. do your target customers look to for information? How many touchpoints—the places your target customers engage with you—are you reaching?

B2B 40

B2B Touchpoint White Paper Multi-Channel 40

SurveySensum

AUGUST 21, 2023

This will also make you more likely to share insights. Remember, gathering customer insights via feedback is about quality, not quantity. Retain your B2B SaaS Customers With SurveySensum – Request a Demo 5. Tip → Send feature request surveys to your customers to know exactly what they want.

Customer Retention 52

Customer Retention B2B NPS Demo 52

SurveySparrow

SEPTEMBER 18, 2023

Here are the key advantages: Identifying Improvement Areas Customer experience benchmarking shines a spotlight on areas where your business can do better. It’s like having a roadmap that highlights the bumps in the road so you can fix them. Customer Journey Mapping Detailed customer journey maps are gaining importance.

Metrics 52

Metrics Net Promoter Score Customer Experience Effort Score 52