Thematic

MARCH 30, 2025

Customer expectations are evolving fast, and the only way to stay ahead is with data-driven customer insights. The best companies don’t just collect customer feedback—they use it to predict trends, refine products, personalize experiences, and shape smarter strategies across the business.

Customer Insights 62

Customer Insights Insights Feedback E-support 62

InMoment XI

JANUARY 27, 2025

The Current State of Customer Calls: Costs and Missed Opportunities When each call has an associated cost, its easy to land on North Star metrics like call volume and average handle time. And to be clear, managing those variables is mission-critical for achieving, calculating, and proving ROI.

Call Center 195

Call Center Contact Center Social Media Apparel 195

Thematic

MARCH 18, 2025

Let’s be real—understanding your customers isn’t easy. They leave feedback all over the place: surveys, reviews, emails, social media, customer service calls… and before you know it, you’re drowning in data. " That’s exactly why customer insights platforms are essential.

Customer Insights 62

Customer Insights Insights Social Media Consulting 62

BirdEye

JULY 13, 2023

billion people are active on social media worldwide. Using social media platforms is one of the quickest ways to boost your brand’s visibility and success. That’s why it’s critical for companies to embrace social media optimization strategies. Table of contents What is social media optimization?

Social Media 98

Social Media Advertising Return on Investment Brands 98

eglobalis

JULY 2, 2024

The Rise of Data Analytics and , AI and Real-Time Feedback Advancements in data analytics and real-time feedback mechanisms are revolutionizing how companies collect and utilize customer insights globally. Revenue Growth: Tracks growth directly attributed to customer experience initiatives.

NPS 461

NPS Feedback Net Promoter Score B2C 461

BirdEye

MARCH 7, 2023

Research predicts that the number of people using social media will grow to about 5 billion in 2023. This year alone, 300 million more people are set to use social media than the previous year. Table of contents Challenges of managing social media for business Why is social media important for your business?

Social Media 94

Social Media Multi-Channel Metrics Measurement 94

InMoment XI

JULY 16, 2024

Platforms like X, Meta/Insta, YouTube, and Google shape brand perceptions and impact purchasing decisions, directly affecting your ROI. Understanding and responding to social data and reviews to drive actionable business outcomes is crucial. Customers expect not only to be heard but also understood and swiftly responded to.

Management 195

Management Social Media Hotels Airlines 195

InMoment XI

JULY 16, 2024

Platforms like X, Meta/Insta, YouTube, and Google shape brand perceptions and impact purchasing decisions, directly affecting your ROI. Understanding and responding to social data and reviews to drive actionable business outcomes is crucial. Customers expect not only to be heard but also understood and swiftly responded to.

Management 195

Management Social Media Hotels Airlines 195

Thematic

FEBRUARY 24, 2025

That’s the power of customer experience insights—real-time feedback and data-driven analysis that help businesses understand what customers want, what frustrates them, and how to improve their journey. Companies that actively apply customer insights boost retention, loyalty, and competitive advantage.

Insights 62

Insights Customer Experience Social Media Net Promoter Score 62

InMoment XI

NOVEMBER 26, 2024

Touchpoints refer to the places where your customers interact with your business. These could include the website, customer support portal, social media, and more. However, these challenges can be avoided with the right customer journey mapping platform and a team invested in customer experience success.

Customer Journey Mapping 195

Customer Journey Mapping Customer Experience 2024 Customer Journey 195

InMoment XI

JANUARY 12, 2023

Many of the brands I’ve worked with for a long time are slowly coming to the realization that they cannot stick solely to surveys or another singular data source to get customer insights and input. Next, it’s vital to take the long view when looking at your customer relationships.

Social Media 397

Social Media Customers Connections Customer Retention 397

InMoment XI

AUGUST 13, 2024

This includes phone calls, emails, chat messages, and social media interactions. This software can extract valuable insights from these conversations by leveraging natural language processing (NLP) and machine learning algorithms. To see the ROI you can get from InMoment’s platform, check out our ROI calculator !

Social Media 195

Social Media 2024 Return on Investment Contact Center 195

InMoment XI

NOVEMBER 15, 2023

Conversely, a sudden increase in CES may prompt the app’s developers to investigate and address any unexpected challenges customers may be facing. Voice of the Customer (VoC) Voice of the Customer (VoC) encompasses various methods for collecting and analyzing customer feedback.

Insights 243

Insights E Commerce Customer Experience E-support 243

Calabrio

MARCH 25, 2025

Are you able to understand what your customers are telling you? Can you use these customer insights to improve their experiences and deliver what they really want? If not, thats where the latest AI-driven Voice of the Customer software and tools can help. It offers implicit insights into customer behavior and sentiment.

2025 52

2025 Contact Center Customer Journey Mapping Social Media 52

BirdEye

DECEMBER 19, 2024

Here are the key benefits that make AI marketing strategy essential for modern businesses: Enhanced customer insights AI tools dig deeper into customer data than traditional analytics ever could. This deep understanding helps create profitable marketing campaigns that resonate with your target audience.

Marketing 52

Marketing Social Media Hospitality ROI 52

InMoment XI

JUNE 5, 2024

Omnichannel CX Analytics: Processes text from surveys, social media, voice, reviews, chat, email, and more to understand VOC, trends, and emerging topics, often paired with metrics to analyze impact and churn. Visit our website to learn more about our offerings and why the world’s most customer-centric brands trust InMoment.

2024 195

2024 Social Media Innovation Document 195

CloudCherry

JANUARY 22, 2020

Not Acting on Insights. Failure to translate insights into action. Not Monitoring Changes in Customer Perception. Unproven ROI. Progress isn’t socialized. Moreover, they provide an analysis engine that can incorporate all kinds of data: survey results, social media posts, and linking operational data.” [3].

White Paper 243

White Paper Social Media Feedback 2019 243

TechSee

DECEMBER 11, 2018

2019 will be a critical year for call center customer experience strategy: either they will finally move the needle or risk elimination. To deliver value in 2019, call center leaders must select a CX initiative that can immediately demonstrate ROI. Aligning business objectives with contact center performance.

Call Center 182

Call Center 2019 Contact Center Customer Experience 182

Alida

SEPTEMBER 22, 2016

Tom Vanderbilt, journalist and author of You May Also Like: Taste in the Age of Endless Choice , delivered a keynote on the fascinating nature of customer preferences. According to Vanderbilt, social media and our sharing economy have transformed how people’s tastes are influenced by others. Develop an engagement plan.

2016 267

2016 Innovation Marketing Insights 267

InMoment XI

SEPTEMBER 19, 2024

When your brand delivers a consistently positive experience, customers trust you more and think of your products or services as higher quality. Customers are also more likely to share their positive experiences through online reviews, social media, or by recommending your brand to others.

Customer Experience 195

Customer Experience Customer Journey Mapping Social Media 2024 195

Alida

AUGUST 26, 2016

Social communities are useful for tracking what your competitors are up to and identifying broad consumer trends. Ninety-three percent of large companies use Facebook , according to a 2015 Social Media Examiner report. Advocate communities allow brands to mobilize their most passionate, loyal customers.

Social Media 167

Social Media 2015 Innovation 2014 167

GetFeedback

MAY 9, 2019

At this level, you’re also working on developing a customer experience strategy. Stage 4 —O perationalize: You begin to re-design your company’s operational processes based on customer insight and other customer experience metrics. Stage 5 — Align: Being customer-centric is the norm in your company at this stage.

Article 337

Article Customer Experience Metrics Customer Journey Mapping 337

InMoment XI

OCTOBER 9, 2024

Tools like InMoment’s Survey Builder enable customized survey design to help you capture customer insights easily and quickly while reducing survey fatigue. Ask your customers relevant and impactful questions. Monitor social media comments and reviews. Prioritizing feedback for business goals.

Feedback 195

Feedback Social Media B2C 2024 195

GetFeedback

SEPTEMBER 24, 2019

Before you worry about proving the ROI of a VoC program, focus on building relationships and trust with the key stakeholders in your company. Senior-level marketers are also seeking better customer insight, says VoC marketing expert Ernan Roman of ERDM. We’re not the only ones obsessed with the Voice of the Customer.

ROI 150

ROI Webinar Sales Loyalty 150

Eptica

NOVEMBER 7, 2018

Date: Wednesday, November 7, 2018 Author: Olivier Njamfa - CEO & Co-Founder 3 ways to deliver real value from Voice of the Customer insight. It also ignores the vast majority of interactions within the customer journey – Eptica estimates that there are 463.5 Published on: November 07, 2018. Share this page on: Tweet.

Customer Insights 66

Customer Insights Insights E Commerce Social Media 66

Thematic

JUNE 17, 2024

Measuring the ROI of your Voice of the Customer (VOC) program can be a challenge for many businesses. While VOC data holds valuable insights, it’s often difficult to quantify the impact of these insights on business outcomes like revenue growth, customer retention, and overall business growth.

ROI 62

ROI Net Promoter Score Return on Investment Multi-Channel 62

CloudCherry

JANUARY 21, 2020

For VoC insight to be meaningful, companies need to be able to collect feedback across multiple channels- possibly in various languages. While CX professionals understand that VoC feedback contains a goldmine of valuable customer insights, they can struggle to extract meaning from all of the disparate insights they collect.

Feedback 195

Feedback Net Promoter Score Financial Customer Centricity 195

Thematic

JUNE 17, 2024

In a recent LinkedIn Live chat hosted by Thematic, CX experts Paul Stevenson, a recognized CX leader with a proven track record in digital transformation and customer-centric strategies, and Rick Denton, a profit navigator specializing in helping companies unlock business value through CX process optimization, tackled this very question.

ROI 62

ROI Insights Multi-Channel Customer Centricity 62

CSM Magazine

APRIL 18, 2023

Understanding customer insights is essential to maximizing the return on your business investments, as expected. And in this article, we’ll explore some strategies for using customer insights to drive meaningful growth—focusing on how companies like yours can use these powerful tools to increase their ROI significantly!

Return on Investment 52

Return on Investment Customer Insights Insights Competitive Advantage 52

delighted

OCTOBER 22, 2024

But while ecommerce has made retail purchases more accessible, it has also disrupted the traditional, linear, retail buyer’s journey and has transformed it into a more complicated series of customer touchpoints. Mapping these touchpoints is crucial to understanding the ecommerce customer journey – and improving customer experiences.

Customer Journey Mapping 52

Customer Journey Mapping Customer Journey Social Media Net Promoter Score 52

Optimove

NOVEMBER 26, 2024

However, customers today interact with brands across multiple channels, including SMS, in-app messaging, social media, and direct mail. Map these insights to other channels (e.g., Use data to prioritize channels most likely to enhance customer experience and ROI.

Multi-Channel 52

Multi-Channel Roadmap Touchpoint Metrics 52

BirdEye

MARCH 17, 2023

Social listening is an essential tool for businesses looking to stay ahead of the competition and gain a better understanding of their customers and prospects. By monitoring conversations on social media, companies can identify opportunities to engage with potential customers and get real-time feedback about their products or services.

Social Media 98

Social Media Feedback Brands Insights 98

InMoment XI

SEPTEMBER 5, 2024

As companies monitor customer feedback and trends, they have a clear picture of what products and services customers want and are willing to pay for, which means that the company can provide those with greater accuracy. Increasing customer lifetime value: Customer lifetime value is the revenue earned from a single customer over time.

Net Promoter Score 195

Net Promoter Score Metrics Voice of Customer Touchpoint 195

SurveySensum

FEBRUARY 17, 2025

Are you still analyzing your customer feedback manually? In this digital age, where feedback can be gathered from multiple sources from social media posts to online reviews, it has become imperative that you dont miss anything as each of these customer activities can be valuable for your business.

Multi-Channel 52

Multi-Channel Social Media 2025 Feedback 52

BirdEye

NOVEMBER 27, 2023

Organizations that effectively use customer feedback data to improve operations can expect a boost to their performance. Studies have shown that companies leveraging analytics and reporting tools experience an ROI increase of 25%. The stark difference highlights how customer insights greatly influence business outcomes.

Insights 115

Insights Social Media Multi-Channel Net Promoter Score 115

SurveySensum

SEPTEMBER 25, 2023

By gathering and analyzing feedback from your customers, you can create videos that are more likely to resonate with your target audience and achieve your marketing goals. Even if your video marketing campaign is running smoothly, gathering customer data can uncover areas for improvement and enhance the ROI of video marketing.

ROI 52

ROI Feedback Marketing Social Media 52

ClearAction

MAY 18, 2017

5 Radical Changes to VoC of the Future for ROI Maturity optimizecx. What’s the greatest challenge Voice of the Customer (VoC) managers face? Here are the radical changes I believe will be VoC of the future: (1) Let customers and employees give you feedback anytime , anywhere, any way. Value Chain Solution to VoC ROI.

ROI 54

ROI Feedback Insights Financial 54