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Customer Journey Mapping Examples: 4 Use Cases to Inform Your CX Strategy

Experience Investigators by 360Connext

Are Customer Journey Maps Really Necessary? My client had just returned from a presentation to her executive committee. She was defeated, and realized she made a misstep in trying to get resources for a customer journey mapping initiative. You’ve probably already identified the issue here, right?

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5 Questions to Ask When Making the Choice – Customer Journey Map or Touchpoint Map?

Education Services Group

They may sound the same, but customer journey maps are different from touchpoint maps (also known as service blueprints). They are both ways of looking at the customer journey, but one concentrates on the front-end, customer experience and the other focuses on the back-end processes that drive those experiences.

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How to Use the CSAT Metric in Your CX Program

GetFeedback

Measuring just a piece of this journey can seem short-sighted or not as powerful as other CX metrics, like Net Promoter Score (NPS). But I see a place for Customer Satisfaction Score (CSAT), based on organizational goals, resources, and structure. CX shouldn’t ever be measured by one metric alone.

Metrics 273
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Communicating CX: 15 Tips for Talking About Customer Experience

Experience Investigators by 360Connext

What are the ways you can showcase how the employee experience is reflective (OR not) of your aspirational customer experience? Related: Three Employee Experience Touchpoints that Impact Customer Experience Then be honest and authentic about sharing where this might need attention. Share customer journey maps and insights.

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Make a Survey Online That Will Delight Your Customers, Not Annoy Them

GetFeedback

Present your survey in a way that is easy to complete and visually engaging. Strategically place your online survey in the customer journey map. When you make a survey online, you get the best results when it appears within the right context of your customersjourney. Focus on convenience and ease.

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How to Transform Customer Success Into a Profit Center with Metrics and Forecasting

ChurnZero

Though Customer Success was originally regarded as a post-sale cost center, you can flip its narrative with the right metrics, positioning, and forecasting strategy. In the section below, we outline three strategies that every Customer Success team can use to increase their perception as a profit center. But Customer Success?

Metrics 98
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Learning Paths: What Are They, & How Can They Create Customer Experience Success?

Experience Investigators by 360Connext

You can create a learning path for an entire team or cohort, and that could mean a series of live training sessions, homework and group discussions, and whatever else you can present to educate. If you have a customer journey map, or you’re working on one, this is also a great thing to introduce here! Empathy mapping.