Gainsight

MARCH 9, 2022

In the world of Customer Success, metrics often tell the story. Whether it’s Lifetime Value (LTV), customer acquisition cost (CAC), or the champion of them all, net revenue retention (NRR), companies rely on metrics to tell them how effectively they are serving their customers, and by extension, how well their businesses are doing.

Metrics 105

Metrics Customer Journey Net Promoter Score NPS 105

Totango

APRIL 2, 2019

So, how can you understand the customer experience and know when to offer extra support to grow your relationship? Through customer journey mapping. And that information helps you implement the right customer success strategy. The Customer Journey Stages, Step by Step.

Customer Journey 110

Customer Journey Customer Journey Mapping Events Demo 110

Totango

NOVEMBER 19, 2019

Enterprises invest time and money delivering value to customers, and ROI returns often come in the form of recurring revenue from renewals and upsells. ROI is now an outcome of the customer experience, and the best way to boost customer success ROI is to streamline those efforts using targeted best practices. .

ROI 64

ROI Customer Success Customer Centricity Voice of Customer 64

ChurnZero

FEBRUARY 16, 2025

The goal of any customer success interview is to determine if a role is a mutual fit. But aside from the usual suspects, there are plenty of more creative customer success interview questions to get to the heart of a CS candidates experience. How has it shaped your approach to customer success?

Customer Success 52

Customer Success Return on Investment Hotels Communication 52

Totango

APRIL 8, 2020

It is the reason your customers sought your solution, and it is the basis of a mutually beneficial B2B partnership. . This focus on continually finding new ways to deliver customer value is at the heart of customer success. It shifts the goal from happy customers to successful customers. Onboarding.

Customer Success 106

Customer Success Customer Experience Customers Customer Relationships 106

Totango

MARCH 21, 2019

Realizing lifetime value from your customers is about generating lifetime value for your customers. That’s the central tenant of the customer success approach to business. It reflects the current customer-centered economy that has encouraged customer fluidity and placed greater emphasis on the customer experience.

Customer Success 89

Customer Success 2019 2020 ROI 89

Pointillist

JULY 25, 2018

Companies are increasingly benefiting from customer journey analytics across marketing and customer experience, as the results are real, immediate and have a lasting effect. Learning how to choose the best customer journey analytics platform is just the start. Steps to Implement Customer Journey Analytics.

Customer Journey 93

Customer Journey Events Government Metrics 93

Gainsight

FEBRUARY 14, 2025

Like a perfectly crafted rom-com, renewals are all about keeping the spark alive and showing your customers that youre their true love. With Gainsights Digital Customer Success (DCS) offerings, you can scale your charm, deliver delightful value, and secure those renewals without breaking a sweat (or an SLA).

Customer Success 52

Customer Success ROI Touchpoint Customers 52

Totango

JANUARY 4, 2019

To acknowledge that customers want better service isn’t enough. The digital transformation of business, and the resulting rise of the customer-centered economy , must inform every action your customer success team takes. The Top 5 Customer-Centric Marketing Strategies for SaaS Companies. Talk as often as you can.

Customer Centricity 79

Customer Centricity ROI Marketing Return on Investment 79

Totango

NOVEMBER 19, 2019

Enterprises invest time and money delivering value to customers, and ROI returns often come in the form of recurring revenue from renewals and upsells. ROI is now an outcome of the customer experience, and the best way to boost customer success ROI is to streamline those efforts using targeted best practices. .

ROI 48

ROI Customer Success Customer Centricity Voice of Customer 48

Amity

APRIL 25, 2016

Frequently updated and always on point, the A-List is a snapshot of what's happening in the world of Customer Success. Director of Customer Success - Proven. Alex curates the Customer Success Newsletter which is a weekly curated collection of 4 helpful articles from around the Customer Success community.

Customer Success 96

Customer Success Chief Customer Officer Blog Consulting 96

CSM Practice

DECEMBER 19, 2021

This saying applies to your Customer Success Technology stack more than anything else. The tools in your stack must work together to provide an exceptional customer experience. . You need to layout your journey first. Customer Success is a rapidly evolving function. Enhances overall customer experience.

Customer Success 98

Customer Success Competitive Advantage Technology Customers 98

Totango

NOVEMBER 10, 2020

A key component of creating customer success is working with your customer to identify and organize mutual goals into a standardized customer success plan. Your customer success team can keep clients better informed on their progress, actively demonstrating the value obtained through your product.

Customer Relationships 123

Customer Relationships Customer Success Document 2021 123

Eptica

MARCH 28, 2018

Date: Wednesday, March 28, 2018 Why it is time to calculate the ROI of VoC programs. Author: Olivier Njamfa Businesses have been running Voice of the Customer (VoC) programs for some time , but in many cases overall customer satisfaction has actually deteriorated. This can be linked to business metrics to give a true ROI figure.

ROI 65

ROI Net Promoter Score E Commerce Return on Investment 65

Gainsight

MARCH 31, 2025

That means relying on new customer acquisition is expensive for any organizationand in uncertain markets, companies want to ensure that kind of investment leads to ROI quickly. No team is better positioned to help find quick revenue wins like the Customer Success (CS) team.

Customer Journey Mapping 52

Customer Journey Mapping B2B Customer Journey 2025 52

Alida

SEPTEMBER 22, 2016

Test your assumptions about the customer journey. Visionary Award winners Alliant Energy and the Art Gallery of New South Wales shared how they built the ultimate end-to-end customer journey. Companies must welcome customer feedback and continually test and learn from new ideas. Get more ROI out of your content.

2016 267

2016 Innovation Marketing Insights 267

Totango

JANUARY 30, 2020

Customer success and account management share common goals: Building customer loyalty and driving growth. Still, considering customer success vs account management reveals some insight into the contributions of both roles. Customer Success vs Account Management: How are They Different?

Customer Success 71

Customer Success Management Net Promoter Score Metrics 71

ClearAction

OCTOBER 16, 2019

Acquisition Addiction’s Impact on Customer Experience ROI Lynn Hunsaker. Addiction to acquisition of customers is taking a toll on customer experience ROI. trillion dollars lost through customers switching suppliers every year in the USA is equivalent to the GDP of Canada or Italy? Did you know that 1.8

ROI 59

ROI Customer Experience 2011 Customer Centricity 59

ChurnZero

MAY 11, 2021

Here’s a roundup of our top five takeaways for Customer Success professionals from TSIA Interact 2021. . . Companies who monetize Customer Success, see higher Net Promoter Scores (NPS). You should align your organizational structure to your customer journey . Customer Success Around the Web.

2021 98

2021 Interaction Net Promoter Score Customer Success 98

Totango

JULY 30, 2019

The way you feel as you travel versus when you arrive at your destination is a great metaphor for the distinction between customer experience vs. customer success. Customer experience refers to the feelings, emotions, and perceptions customers have when using your product. Experience vs. Value.

Customer Success 78

Customer Success Customer Experience Lifetime Customer Customers 78

Totango

MAY 23, 2019

It’s also worth noting that up to 70% of revenue in a subscription business comes from existing customer renewals and upsells. Customer success upsells are critical to your own success. Let’s look at how you can generate customer success upsell opportunities and encourage continued expansion.

Customer Success 78

Customer Success Customer Centricity ROI Metrics 78

Amity

FEBRUARY 2, 2016

Editor’s note: This is a living document, and our goal is to update it regularly with the best resources around customer success. The Best Customer Success Resources of 2016. Surely, you are staying up to date on the latest customer success trends – did someone say “customer marketing”?

2016 80

2016 Customer Success Webinar Customers 80

Totango

JANUARY 23, 2020

There are almost always indicators that a customer is going to churn, which means that if identified early, a good Customer Success team can mitigate the risk and execute a successful recovery plan. In this customer-centered economy, a lapsed customer could represent years of lost renewal opportunities.

Management 111

Management B2B Seminar ROI 111

Education Services Group

JUNE 24, 2022

It’s more than ROI. It’s more than enabling customers to use your product. The adoption leap can be scary for customers: the commitment to your product or service, the agreement to be fully engaged in learning and understanding, while still balancing their existing heavy workload, the internal navigations to get approvals and buy-in.

Customer Success 98

Customer Success Net Promoter Score ROI Customers 98

Amity

OCTOBER 17, 2016

Last week, we published a blog post in which Susan Nabeth Moore explored how Customer Success has changed the traditional Marketing and Sales revenue funnel and the way we conceive of the customer journey. Potential customers need to know WHY they should invest. Customer management buy-in and engagement is key.

Customer Journey 81

Customer Journey ROI Sales Sports 81

Totango

JANUARY 30, 2020

Customer success and account management share common goals: Building customer loyalty and driving growth. Still, considering customer success vs account management reveals some insight into the contributions of both roles. Customer Success vs Account Management: How are They Different?

Customer Success 63

Customer Success Management Net Promoter Score Metrics 63

Amity

FEBRUARY 10, 2017

Amity had the chance to sit down with Peter Armaly, Principal Transformation Advisor at Oracle Marketing Cloud to find out how its Customer Success philosophy is evolving, and how it has managed to keep the customer at the heart of its work throughout its evolution. How did you get started in Customer Success?

Customer Success 80

Customer Success Marketing White Paper Net Promoter Score 80

Amity

OCTOBER 14, 2016

Now that I’m all grown-up (well, in age at least), I’m pleased to be involved in yet another kind of “boomerang” activity, now more commonly known in business as “customer success” Let’s face it, the role of the “boomerang team” would have sounded a little strange, don’t you think?

Customer Success 66

Customer Success Customer Journey Sales ROI 66

ChurnZero

JANUARY 4, 2019

But what if you could have a better idea of the changes 2019 has in store for Customer Success professionals? We’ll see more applications of AI in Customer Success, but these will mostly be behind-the-scenes. the stuff that Customer Success teams are really meant to do).

2019 73

2019 Customer Success 2018 Chief Customer Officer 73

CustomerSuccessBox

APRIL 19, 2022

Businesses are realizing the power of customer journey mapping to monitor customer experience performance and identify opportunities for improvement. Customer journey analytics is enabling access to tap into the customer behavior across touchpoints and over time to measure the impact of customer behavior on business outcomes.

Customer Journey 52

Customer Journey Metrics Touchpoint Advertising 52

Education Services Group

MAY 12, 2021

Madeline Evans, Digital Customer Success Manager. Each session I attended held alignment with various leading Customer Success topics and strategic concepts, which closely correspond to many of our current account initiatives across ESG today. What is it that customers truly expect? Engagement: It’s Dynamic!

Interaction 98

Interaction 2021 Customer Journey Touchpoint 98

CustomerSuccessBox

JULY 5, 2021

Customer Success remains a must-have strategy across all b2B SaaS companies. While it is no surprise that customer retention is key to survival in the Subscription economy and customer retention can only happen when a customer achieves success. What is Customer Success?

Customer Success 52

Customer Success Customer Retention Return on Investment Customer Journey 52

Totango

SEPTEMBER 1, 2020

Miscommunication, forces beyond your control, or differing expectations take their toll on even the most customer-centric of Customer Success teams, and eventually everyone encounters a customer they cannot please. Beating churn means delivering personalized value at every step of the customer relationship. .

Net Promoter Score 111

Net Promoter Score NPS Seminar ROI 111

Lumoa

JANUARY 31, 2023

Customer experience matters across all the channels and all the touchpoints of the customer journey. Customer experience management, if done properly, will result in better business KPIs, incl. customer churn and retention, higher advocacy, and finally revenue. Empower people to fix issues that go across the silos.

Customer Experience 165

Customer Experience NPS Touchpoint Customer Centricity 165

Pointillist

SEPTEMBER 18, 2019

What is Customer Journey Analytics? Today, your customers expect a consistent, high-quality experience, as they interact with your organization across an ever-growing set of touchpoints and channels. It helps you to determine which journeys you need to improve to make a positive impact on the metrics you’re measured by.

Customer Journey 84

Customer Journey ROI Multi-Channel Touchpoint 84

ChurnZero

DECEMBER 20, 2019

20 Customer Success Predictions for 2020 . T hat’s why we asked some of the top Customer Success (CS) leaders to share their industry predictions for 2020. Vanessa Hannay , Director of Customer Success, Muck Rack . Making customers happy is no longer good enough. . . The year was 1909.

2020 61

2020 Customer Success Chief Customer Officer ROI 61

BirdEye

DECEMBER 19, 2024

Analyze customer experience improvements Track ROI on AI investments Gather team feedback Best AI marketing tools for different business needs Beyond Birdeye’s suite, integrating specialized AI tools can enhance your digital marketing strategy. Set clear metrics and review them consistently to guide optimization efforts.

Marketing 52

Marketing Social Media Hospitality ROI 52