InMoment XI

DECEMBER 10, 2024

Besides improving customer experiences, you can encourage loyalty with rewards and incentives. A good loyalty program goes a long way toward strengthening relationships and increasing customer lifetime value. Improve Onboarding The onboarding process sets the tone for the customer journey with your brand.

2024 195

2024 ROI Net Promoter Score Multi-Channel 195

Experience Investigators by 360Connext

JANUARY 7, 2025

Step 3 Map and Optimize Customer Touchpoints Customer journey mapping exercises will enmesh you in each personas journey to understand how they find you, what they seek at key steps of their shopping journey (also known as customer touchpoints), and how you can maximize their post-purchase satisfaction.

Customer Experience 143

Customer Experience Customer Journey Mapping Touchpoint Metrics 143

Experience Investigators by 360Connext

NOVEMBER 2, 2021

Creating customer personas is an important part of any customer journey mapping exercise or really any customer experience management program. What is a Customer Persona? We develop personas for specific activities around customer experience management. Customer Service Blueprinting.

Customer Journey Mapping 375

Customer Journey Mapping Culture Customer Journey B2B 375

InMoment XI

OCTOBER 23, 2024

In a period of financial anxiety, customers are looking for institutions they can trust. Your bank can present itself as a reliable option by demonstrating a commitment to making their customer journey smooth and personalized. It is a proven way of retaining customers. Implement CX initiatives in phases.

Banking 195

Banking Customer Experience Financial Touchpoint 195

Retently

MARCH 11, 2025

Key Takeaways Reviewing and analyzing customer feedback is a daily priority CX Managers track reviews, surveys, support tickets, and returns to spot patterns and escalate critical issues. And now that weve seen how CX collaborates across teams, lets move on to another critical part of the job: optimizing the ecommerce customer journey.

Management 115

Management Customer Experience Roadmap NPS 115

InMoment XI

NOVEMBER 21, 2024

Voice of Customer analysis enables you to capture these key insights for customer satisfaction and retention. For example, this analysis can reveal why a customer canceled their subscription to your service. Importance of Customer Analytics Customer analytics provides a blueprint for delivering exceptional customer service.

Voice of Customer 195

Voice of Customer Loyalty Net Promoter Score 2025 195

Optimove

DECEMBER 31, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Staying ahead of customer engagement trends enables marketers to drive loyalty, increase revenue, and outpace the competition in 2025.

2025 69

2025 Customer Engagement Engagement E Commerce 69

InMoment XI

DECEMBER 1, 2021

Selling them more aptly summarizes the loyalty marketing mindset. On the other hand, customer experience invests more in the ongoing conversation through the customer journey. And the goal of that process is to drive a deeper sense of loyalty. The biggest drawback is that you risk losing a loyal customer.

Information 195

Information Loyalty Insights Marketing 195

ShepHyken

DECEMBER 9, 2022

He shares how you can align your customer’s journey with their brand expectations. The customer journey is essential to any company’s success. And in today’s digital age, customer service is now more important than ever before. What do customers expect from contact centers? . The takeaway?

Customer Journey 127

Customer Journey Brands Sales Contact Center 127

InMoment XI

MAY 14, 2022

The customer stories shared at various touch points throughout the customer journey not only capture the thoughts, feelings, and attitudes within each unique experience, but confirm the congruence—or lack thereof—between customer expectations and the reality of the experience delivered. Remember the Tiffany example?

Brands 370

Brands Loyalty Retail Competitive Advantage 370

InMoment XI

DECEMBER 22, 2022

Inferred Feedback Methods : Customer behaviors on your website : use this data to see behaviors such as if customers are abandoning items in their cart, or perhaps there are web pages that are visited less often than others and have room for optimization. Bringing Voice of Customer Examples to Life.

Voice of Customer 418

Voice of Customer Net Promoter Score Social Media Call Center 418

ERDM

NOVEMBER 13, 2019

Article by Ernan Roman Featured on CMO.com Millennials and Gen Zs view traditional loyalty programs as “manipulative,” “hierarchical,” and “built around exclusions.”. Those are highlights from VoC research conducted by ERDM for Detroit-based watchmaker Shinola, which was looking to revamp its loyalty program.

Loyalty Programs 72

Loyalty Programs Loyalty Omnichannel Events 72

Experience Investigators by 360Connext

AUGUST 23, 2018

And while most of us agree it’s vital to have and show empathy with customers, many rarely go beyond that in really capturing the touchpoints to understand emotions. The best customer-centric organizations leverage customer empathy to create a more positive journey for all customers.

Touchpoint 151

Touchpoint Loyalty Programs Customer Journey Mapping Contact Center 151

Customer Bliss

SEPTEMBER 13, 2018

In my recent vlog, Jeanne’s Daily Dose…Of Reality , I discuss the importance of customer journey mapping and how you can use it to break down silos and unite your leadership team. First, we’ll hear from Kathy Tobiasen , the Vice President of Customer Experience at The Nature’s Bounty Company.

Customer Journey Mapping 178

Customer Journey Mapping Customer Journey Leadership Customer Retention 178

ChurnZero

MAY 18, 2021

Before everything else, let’s begin with understanding what customer journey mapping is all about. What is customer journey mapping? A good customer journey map is like Google Maps for your customers. It helps you tell the story of your customer’s experiences with your brand across all touchpoints.

Customer Journey Mapping 84

Customer Journey Mapping Customer Journey Loyalty Programs Reference 84

InMoment XI

MAY 4, 2023

expecting parents, new college students) to provide an ecosystem of products at specific points in those customer journeys. To strengthen their customer experience strategy, companies should focus on providing stellar customer journeys, inspiring their teams, and activating their promoters.

Customer Experience 221

Customer Experience Loyalty Programs Customer Service Representative Customer Journey 221

Optimove

MARCH 6, 2025

See the difference control groups make in this guide Download Now Why it Matters: This post is important for retail marketers as it highlights how loyalty programs extend beyond simple discounts to foster deeper engagement and long-term brand affinity. A transaction may be hours, days, or weeks down the road. #4.

Retail 59

Retail Loyalty Loyalty Programs Omnichannel 59

Oracle

SEPTEMBER 16, 2020

Whether a brand interaction occurs online, in-app, in-store, over the phone, or across the social landscape, brands who recognize customers across all touch points are the ones driving successful loyalty. They can, for example, Accelerate the training of new customer behaviors with the exchange of loyalty currency (i.e.

Loyalty Programs 67

Loyalty Programs Retail Loyalty Touchpoint 67

Currency Alliance

AUGUST 15, 2024

This is precisely what loyalty programs were originally designed for, as marketing platforms purpose-built for measuring and incentivizing customer engagement, including when the customer is not shopping with your brand. For instance, airline miles can widely be exchanged out of hotel programs.

Loyalty Programs 52

Loyalty Programs Loyalty Marketing Airlines 52

Kitewheel

JULY 27, 2020

Why Customer Loyalty Programs Matter. Customer loyalty programs influence the likelihood that a customer will continue purchasing from a given company rather than their competition. So, what makes a customer loyal to a brand? The Benefits of Loyalty Programs .

Loyalty Programs 52

Loyalty Programs Loyalty Rewards Programs Customers 52

Comm100

JANUARY 21, 2020

Whether you’re new to digital omnichannel or your company is already deep into digital transformation for customer service, it’s always important to check the health of your digital customer journey. To get the best results out of your digital customer journey, your touchpoints can’t be held in silo.

Customer Journey 90

Customer Journey Social Media B2C Omnichannel 90

Retently

OCTOBER 1, 2018

We believe that happens because not enough businesses use a customer journey map to keep track of clients’ desires, needs, and behaviors – basically the kind of information that can help you prevent high customer churn rates. What Is the Customer Journey? What Is a Customer Journey Map?

Customer Journey Mapping 91

Customer Journey Mapping Touchpoint Customer Journey CEM 91

Pointillist

MAY 23, 2018

More and more marketers and customer experience professionals are now looking for the best customer journey analytics platform to understand and engage with individual customers at a personal level, at scale. But, once you begin to look into customer journey analytics at a deeper level things become much less clear.

Customer Journey 90

Customer Journey Customer Journey Mapping Touchpoint Multi-Channel 90

ShepHyken

JUNE 7, 2021

Customer Interviews for CX: How to Conduct Interviews & How They Can Make a Difference by Jeannie Walters. Experience Investigators) Customer interviews can highlight issues in emotional ways. Customer quotes can be used to tell your customer’s story on a customer journey map or in a persona. Absolutely!

Article 141

Article 2021 Customer Service Loyalty Programs 141

GetFeedback

DECEMBER 21, 2018

30% of consumers are switch providers because they feel that there is no reward for loyalty. After building a relationship, customer spend grows alongside trust. Eventually, loyal customers spend 67% more than new ones. ( Customers enrolled in a loyalty program visit a company’s site 35% more frequently.

Customer Retention 390

Customer Retention Net Promoter Score Poor Customer Service B2B 390

Currency Alliance

DECEMBER 1, 2020

Apart from adapting to mobile apps and ditching plastic cards, the typical loyalty programs in 2020 still operate pretty much the same as they did at the turn of the century. And there are many, many more of these lookalike programs. The customer experience has evolved. Why hasn’t loyalty? Customer singular.

Loyalty Programs 52

Loyalty Programs 2025 Loyalty Multi-Channel 52

ERDM

NOVEMBER 13, 2019

Article by Ernan Roman Featured on CMO.com Millennials and Gen Zs view traditional loyalty programs as “manipulative,” “hierarchical,” and “built around exclusions.”. Those are highlights from VoC research conducted by ERDM for Detroit-based watchmaker Shinola, which was looking to revamp its loyalty program.

Loyalty Programs 49

Loyalty Programs Loyalty Omnichannel Events 49

CSM Magazine

JULY 13, 2022

A customer touchpoint is any interaction a customer has with a business, from first learnings to repeat sales. The second a customer begins looking for services and products, there is an opportunity for them to interact with your brand. Your customer journey is composed of a set of touchpoints. Imagine this.

Touchpoint 69

Touchpoint Customer Journey Loyalty Programs Social Media 69

InMoment XI

AUGUST 1, 2024

Understanding customer sentiment provides so many advantages for CX leaders—which ultimately lead to both strategic and operational improvements: Enhanced Customer Experience : By pinpointing and addressing pain points revealed through sentiment analysis, businesses can significantly elevate the overall customer experience.

Measurement 195

Measurement Hotels Social Media Hospitality 195

Alida

FEBRUARY 22, 2017

Why then do the tools companies use to get closer to their customers focus on the number and size of transactions? Many systems, such as CRM, measures the number of transactions a customer has with a brand. Loyalty program software does something similar, tracking how much people spend with a company.

Customer Relationships 180

Customer Relationships Customer Centricity 2015 Definition 180

Happy or Not

DECEMBER 17, 2024

Customer retention and customer loyalty are crucial indicators of a successful voice of the customer program, and customer loyalty program examples can further demonstrate their impact. The best customer loyalty programs take customer input seriously and use it to make improvements.

Loyalty Programs 36

Loyalty Programs Social Media Net Promoter Score Loyalty 36

Pointillist

JUNE 15, 2018

Much of the marketing world is still focused on customer acquisition, but to improve customer retention will yield f ar better ROI and cost about 5-25X less than customer acquisition. What is Customer Retention? Hand-picked related content: How to reduce churn using customer journey analytics ].

Customer Retention 110

Customer Retention Loyalty Programs Customer Journey Loyalty 110

InMoment XI

JANUARY 17, 2024

The guest experience encompasses all these touchpoints and is part of a larger strategic effort in which customer service plays a crucial part. It encompasses the entire customer journey — through processes, policies, and people. Recognizing these touchpoints allows brands to optimize each stage of the journey.

Guest Experience 195

Guest Experience Hospitality Hotels Travel 195

BirdEye

MAY 10, 2021

To find out how multi-location businesses can delight customers consistently, we decided to sit down with Amberlee Maya , Director of Marketing at Rent King. We heard some of her secrets to designing a fantastic customer journey across every business location. How do you typically acquire new customers?

Customer Journey 81

Customer Journey Social Media Events Retail 81

InMoment XI

OCTOBER 3, 2024

While these strategies can vary based on your business model or resources available to your customer experience program, these proven strategies can help any organization reduce customer churn and improve customer retention. Must-know customer service statistics of 2024. ( [link] ). Accessed 9/19/2024.

Customer Retention 195

Customer Retention 2024 Guest Experience Loyalty Programs 195

Thematic

APRIL 1, 2025

Mapping the Customer Journey to Identify Touchpoints Ever hear the phrase “walk a mile in your customer’s shoes”? That’s exactly what customer journey mapping does—charting each step customers take with your business, from first contact to long-term loyalty.

Customer Insights 62

Customer Insights Insights Social Media Customer Journey Mapping 62

Gainsight

MARCH 31, 2025

In fact, a comprehensive look into customer sentiment, product usage, and community engagement can lead to a stickier product and greater expansion opportunities. For accounts with high-touch customer journeys, health scores can uncover fluctuations that open the door for timely, personalized outreach.

Customer Journey Mapping 52

Customer Journey Mapping B2B Customer Journey Webinar 52