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5 Customer Journey Mapping Mistakes that Lead You Nowhere

Experience Investigators by 360Connext

That’s why customer journey mapping is such an inviting idea. When we map out the actual journey our customers take and turn it into a beautiful visual? Beautiful customer journey maps are easy to find. I love the idea of mapping out the journey for your customers.

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Luxury Retail: Three Elements to Closing the Physical and Digital Experience Gap

InMoment XI

Here are three elements for luxury retail brands’ to consider when closing the gap and delivering that premium level customer journey ! Element #1: Let Customers Speak—and Listen When They Do. Just as you ask for feedback in store, provide those same opportunities for customers when they shop online.

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Customer Experience Is… What, Exactly?

Experience Investigators by 360Connext

Customer experience is a new department , focus or strategy and leaders need a resource. Customer Journey Mapping. Customer journey mapping is often strictly defined, but it comes in many forms. We go down every scary pathway and celebrate those parts of the journey that are beacons of best practices.

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STEPPING OUT WITH CUSTOMER JOURNEY ANALYTICS

inQuba

The COVID 19 crisis has dramatically changed customer journeys and what brands need to do to analyse and understand them. The traditional tools and methods associated with customer journey mapping are falling short in terms of providing a realistic and up to date view of an individual customer’s journey.

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Connecting with Customers In The Moment: How These Brands Nailed It

Experience Investigators by 360Connext

Neutralizing pain points in the customer journey is essential to providing a good experience. But consider not just what is “wrong” with the experience, but who and where your customers are when they interact with your brand. You don’t need to know the person to make it personal.

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A Dozen Crazy Customer Touchpoints Translated

Experience Investigators by 360Connext

Does it drive the next best action, or leave them scratching their heads and dropping out of the journey? Mixed message can make their way into signage, marketing materials, online experiences, and countless other touchpoints within every customer journey. Do you have a customer journey map?

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Create An Online Experience That Reduces Cart Abandonment Rates

Second to None

If customers are consistently making it to the stage in the customer journey where they are selecting products to checkout, but not completing the purchase, there is something that is dissuading them from making that final decision. It is impossible to eliminate cart abandonment completely. 1,2,3,4 [link].