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Winning Leadership Support for Your CX Program: How to Align and Drive Buy-In

eglobalis

Aligning a great experience across numerous stakeholders (from end-users to executives) over an extended buying journey is difficult. Complexity in customer journeys often leads B2B companies to score lower on CX than B2C, highlighting the effort needed to meet diverse needs. Break transformation into manageable phases (e.g.,

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Customer Journey Mapping: Real-World Examples & Use Cases

Experience Investigators by 360Connext

Are Customer Journey Maps Really Necessary? My client had just returned from a presentation to her executive committee. She was defeated, and realized she made a misstep in trying to get resources for a journey mapping initiative. Product roadmaps. Customer feedback dashboards. They love us. No worries here.

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Customer Journey Mapping Examples: 4 Use Cases to Inform Your CX Strategy

Experience Investigators by 360Connext

Are Customer Journey Maps Really Necessary? My client had just returned from a presentation to her executive committee. She was defeated, and realized she made a misstep in trying to get resources for a customer journey mapping initiative. And they thought – hey, we know our customers! They love us.

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A 6-Year Chief Customer Officer Role Roadmap, With Libby Duane Adams – CB69

Customer Bliss

Her early days setting up customer journey stages: Initially, they realized the customers didn’t actually care about some of the aspects they had spent time and money on. They used closed door sessions with customers to ask “What do we do well for you, and how should it be described?” See above.).

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Managing Customer Experience Like a Pro: Inside a CX Manager’s Daily Workflow

Retently

Key Takeaways Reviewing and analyzing customer feedback is a daily priority CX Managers track reviews, surveys, support tickets, and returns to spot patterns and escalate critical issues. Monthly presentations for leadership , highlighting CX-driven improvements and business impact. Make every interaction feel effortless.

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Reduce Customer Churn: 5 Ways to Understand At-Risk Customers

Experience Investigators by 360Connext

Traditional business education and even standard business plans don’t include much focus on the customer’s journey beyond the basics of getting the sale and delivering a product or service. Even customer journey maps can neglect key phases of the customer experience. Who are your at-risk customers?

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Why Silos in 2020’s CX Aren’t Your Real Problem—And What You Should Focus on Instead

eglobalis

Create a Unified Customer Journey Map Developing a company-wide customer journey map helps departments see how their actions influence the overall customer experience. For example, a retail company might map out their customer’s journey from discovering their brand via a digital ad to purchasing in-store.

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