Optimove

DECEMBER 24, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: Journey pruning is key to creating more effective, personalized marketing campaigns that maximize customer engagement and Return on Investment (ROI.) Imagine taking hundreds of customers down a journey that kills a customer relationship.

2025 52

2025 Return on Investment ROI Download 52

Optimove

DECEMBER 30, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: These 2025 resolutions will directly influence a marketer’s ability to be position-less, driving marketing effectiveness and business outcomes, including higher Return on Marketing Investment (ROI) and deeper customer loyalty. Happy New Years!

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Optimove

MARCH 31, 2025

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Marketers in 2025 are tasked with delivering personalization thats not just accurate but instant, relevant, and seamless across every channel. And its deeply connected to how, when, and why customers engage.

2025 52

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Alida

AUGUST 16, 2016

Technology and social media has given more power and influence to customers. More than ever, customers want to have a voice and influence business decisions. That’s why, to remain viable, companies need to build stronger customer relationships. Communities reduce business costs and drive sales.

2015 0

2015 Social Media 2012 2019 0

Optimove

JANUARY 15, 2025

Take your customer segmentation to the next level with our advanced guide Download Now Every January, businesses around the globe celebrate Get to Know Your Customer’s Day , a reminder of the core principle driving all successful marketing: knowing your customers is essential to creating meaningful engagement and lasting loyalty.

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Optimove

MARCH 12, 2025

Discover the latest email strategies to grab the attention of your customers Download Now Why It Matters: Retailers must implement strategic marketing efforts to drive early sales and maintain long-term success. It encourages repeat purchases and strengthens customer relationships. #2.

Retail 52

Retail Sales Marketing E Commerce 52

Experience Investigators by 360Connext

MAY 14, 2024

We’ll dissect the challenges, pinpoint the missteps, and celebrate the successes that come from elevating your brand ambassadors—those who have the power to make or break your customer relationships. Jeannie shares how to debunk myths within the workplace and inspire innovation among your employees.

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Optimove

NOVEMBER 18, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Optimove’s recognition in The Forrester Wave : Cross-Channel Marketing Hubs, Q4 2024 highlights its strength as a solution for digital-first marketers who need a customer-led, orchestration-oriented marketing tool.

2024 59

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ChurnZero

MARCH 31, 2020

7 Key Takeaways from ‘Fortifying Customer Relationships During COVID-19’ Webinar. During this time of economic instability, it’s critical that Customer Success teams protect and provide business continuity to their customers. Customer Success (CS) teams are undergoing a painful growth spurt—maturing out of their ill-?t

Webinar 72

Webinar Customer Relationships Leadership Customer Success 72

Optimove

JANUARY 20, 2025

Elevate Web Marketing with Real-time Web Push Download Now Why it Matters: OptiLive is a critical solution for sportsbook operators to maximize the growing in-play betting market. Key takeaways: OptiLive is a new solution designed to empower sportsbook operators to execute CRM-powered live sports marketing at scale.

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TechSee

OCTOBER 7, 2024

The fusion of financial and environmental gains through TechSee’s visual intelligence solutions is revolutionizing the way businesses operate and engage with customers. For a more detailed analysis, be sure to download our comprehensive white paper and industry report.

ROI 124

ROI White Paper Travel Return on Investment 124

Experience Investigators by 360Connext

JANUARY 7, 2025

Related resources: Download our free CX Mission Statement Workbook and CX Success Strategy Statement Workbook. Get the FREE CX Mission Statement Workbook Define Your Organizations Customer Experience Mission. Gather customer data sources : Its okay if your organization doesnt have an internal data expert who can help.

Customer Experience 143

Customer Experience Customer Journey Mapping Touchpoint Metrics 143

Experience Matters

DECEMBER 9, 2014

We published a Temkin Group report, The Secret to B2B2C Customer Experience Success. When a company doesn’t have sole control over the customer relationship, it has to recognize the entire system of relationships that influence the end customer’s experience, focusing on what we call B2B2C CX management.

Customer Experience 112

Customer Experience Download Customer Voice Customer Relationships 112

Optimove

NOVEMBER 26, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: Building a successful post-purchase journey requires a careful balance of strategy, data insights, and phased implementation. It’s not just about keeping customers engaged—it’s about creating personalized, multi-channel experiences that drive loyalty and revenue.

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Optimove

JANUARY 1, 2025

How AI is Transforming CDPs Download Now >> Why it Matters: This blog highlights how embracing AI while maintaining human strategy, judgment, and creativity will be key to staying ahead in 2025. Human Role : Marketers ensure campaigns respect privacy, foster trust, and use data ethically to deepen customer relationships.

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Optimove

FEBRUARY 18, 2025

Discover the latest email strategies to grab the attention of your customers Download Now Why It Matters: This blog post explores why retail data analytics is crucial for brands, how it transforms the industry, and the benefits it offers retailers. Data in the retail landscape is more than just a byproduct of customer transactions.

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Optimove

FEBRUARY 19, 2025

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Customer expectations are evolving, and staying ahead means learning from the best. The CRM Marketer Evolution’s Curve Guide Download this guide to learn about the 5 stages of a marketer’s evolution.

2025 52

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Optimove

MARCH 11, 2025

Re-engage your churned customers with this guide Download Now Why it Matters: Much like Taylor Swifts ability to reinvent herself with each Era album cycle, staying ahead of customer trends requires anticipation, data, and a deep understanding of audience preferences. Learn more on personalization at scale.

Social Media 52

Social Media Download Fashion Omnichannel 52

Optimove

DECEMBER 11, 2024

Early limited access to your holiday merchandise is a great bonus for loyal customers, and it is sure to attract attention. The Guide to Re-Engaging Lapsed Customers Identify at-risk and lapsed customers and bring them back with this guide. If its too cumbersome or time-consuming, the shopper will opt out.

E Commerce 52

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Optimove

JANUARY 8, 2025

Take your customer segmentation to the next level with our advanced guide Download Now Email marketing remains one of the most effective tools in a marketers arsenal, consistently delivering an impressive ROI of $36 for every $1 spent. Marketers must continuously analyze performance and use insights to improve future campaigns.

Marketing 52

Marketing Download ROI 2025 52

Alida

JANUARY 19, 2017

To improve customer experience and get more from experiential retailing, companies need to understand the lifestyle, preferences and motivations of their customers. That type of insight comes from developing authentic customer relationships in the long term. It comes not just from looking at transactional data.

Retail 167

Retail Apparel E Commerce 2016 167

Optimove

OCTOBER 15, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: For marketers, this post highlights the importance of responsible AI usage in a rapidly evolving digital marketing landscape, ensuring ethical practices that protect consumer trust.

Innovation 52

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Alida

APRIL 7, 2016

Despite of advances made in the customer intelligence software space, many companies are still relying on surveys. RELATED: Download The Enterprise Guide to Customer Intelligence for more info on the various sources of intelligence about customer behavior and attitudes.) .

2004 169

2004 Download Customers Engagement 169

Optimove

FEBRUARY 12, 2025

Discover the latest email strategies to grab the attention of your customers Download Now Why It Matters: The holiday season is critical for retailers as it often brings a surge in sales driven by new and one-time shoppers. ” Download Now: 9 creative email tactics Download Now>> #3.

Customer Retention 52

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Customer Bliss

MARCH 5, 2015

Responding to a customer request. Relationship-building to strengthen the customer bond. Take Action: Download the 26-page Reality Check Audit. The Reality Check Audit covers the seven dimensions of building customer relationships and managing customer profitability: 1. Customer Leadership.

Metrics 159

Metrics Download Leadership Connections 159

InMoment XI

JUNE 7, 2024

The benchmarks serve as a valuable tool for organizations looking to assess their reputational performance, set goals, make informed decisions, and drive continuous customer experience improvement. Understanding how your hotel stacks up against competitors can inform your strategic decision-making and help you stay ahead of the competition.

Hotels 195

Hotels Management Social Media Hospitality 195

Customer Bliss

JANUARY 15, 2015

(Customers aren’t an asset). Organic customer growth drives long-term profitability. Take Action: Download “Where Are We NOW?”. So why isn’t it as important to CEOs as quarterly sales goals?

Metrics 234

Metrics Customer Satisfaction Customers Sales 234

Kustomer

MAY 7, 2021

They have the unique opportunity to invoke positive feelings within your customers — feelings that can help develop stronger, longer lasting relationships. Whether you’re a B2B, B2C or D2C business, focusing on nurturing customer relationships will pay dividends. Nurture your customers by treating them as individuals.

Customer Relationships 61

Customer Relationships B2C 2021 B2B 61

C3Centricity

AUGUST 2, 2021

As mentioned last week, you can download the full white paper HERE. Pre-sale, it is important to reduce or minimize the risk factor so the customer is more likely to buy. When you buy the wrong CRM (Customer Relationship Management) or ERP (Enterprise Resource Planning) system at work, you could be fired.

White Paper 127

White Paper Customer Relationship Management Download NPS 127

Gainsight

OCTOBER 24, 2024

Engage Customers in Your Product Today’s customer needs a proactive partner. Companies build more trust and loyalty when they anticipate their customers’ needs, both as a new and experienced user. As such, companies can improve their customer relationships by integrating workflows and communications in the platform.

Download 52

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Optimove

FEBRUARY 17, 2025

How AI is Transforming CDPs Download Now >> Why it Matters: This post demonstrates how the Marketing Rule of 7 can transform fleeting interactions into sustained customer relationships by emphasizing the importance of repeated, personalized touchpoints.

Retail 52

Retail Customer Engagement Multi-Channel Engagement 52

Gainsight

JANUARY 21, 2025

Better tools for the customer journey : Gone are the days when CS teams could scrape by with generic systems or makeshift Customer Relationship Management tools (CRMs) trying to match the functionality of a dedicated Customer Success Platform (CSP). But what does this increased investment actually mean?

2024 52

2024 2025 Customer Retention Download 52

Beyond Philosophy

AUGUST 4, 2015

They developed over the course of several years a culture at the company that put the Customer at the center of everything they did. One of the many things they employed over the years to do this was to show how everyone at the company was part of the Customer relationship through their My Customer program and Customer Experience training.

Culture 159

Culture Sales Net Promoter Score Customer Centricity 159

Team Support

MARCH 3, 2021

In Part 1 of this blog series we introduced the new imperative for customer support and customer success—achieving success for your customers… and for your bottom line. The second way is to use B2B customer support tools to proactively strengthen your customer relationships and reduce churn.

Customer Success 98

Customer Success 2020 B2B 2019 98

InMoment XI

OCTOBER 3, 2024

Customer retention is your organization’s ability to keep your existing customers coming back to you over a set period. This is a key indicator of your organization’s customer loyalty and success in building lasting customer relationships. Why is Customer Retention Important? References Simplicitydx.

Customer Retention 195

Customer Retention 2024 Guest Experience Loyalty Programs 195

Optimove

MARCH 4, 2025

Elevate Web Marketing with Real-time Web Push Download Now Why it Matters: Live bettors spend 87% more than pre-match bettors. It combines customer relationship management (CRM) data with live sports feed data to deliver real-time, personalized messages at the most crucial moments. But if engagement drops, wagers do as well.

Sports 52

Sports Events Download Customer Relationship Management 52