InMoment XI

DECEMBER 1, 2021

It’s easy to confuse loyalty marketing programs with customer experience (CX) programs; both seek to drive positive customer relationships and retention. But it’s crucial to define each individually before we parse out how a CX mindset can inform what incentives your business should provide customers.

Information 195

Information Loyalty Insights Marketing 195

Beyond Philosophy

MAY 10, 2024

A Master Class Part 2: Unlocking the Psychology of Customer Experience In this episode, we continue exploring the psychology behind Customer Experience, focusing on the role of memory. Customer loyalty hinges on how memories are formed and retained. How memory structure influences the recall of associated experiences.

Customer Relationships 78

Customer Relationships Events Connections Loyalty 78

eglobalis

NOVEMBER 7, 2020

Customer Transformation: Loyalty & Sentiment Are Your Challenges Ahead , People-centric enterprises will certainly have an advantage – not just today, but also down the road – when it comes to the memories they instilled in employees and customers during the COVID-19 pandemic.

Loyalty 382

Loyalty Customers Customer Relationships Culture 382

SurveySensum

OCTOBER 2, 2024

Customer Experience Management vs. Customer Relationship Management – What are the Key Differences? Good customer experience goes beyond a transaction — it’s about making your customers feel heard, valued, and understood. But as customer expectations evolve, so do the tools to manage them.

Customer Relationship Management 52

Customer Relationship Management Customer Experience Management Customer Relationships Management 52

eglobalis

NOVEMBER 3, 2024

Embrace Organizational Self-Discovery Understanding a company’s unique identity is essential for crafting a CX strategy that not only resonates but also drives loyalty and differentiation in the marketplace.

B2B 433

B2B Culture Innovation Loyalty 433

eglobalis

AUGUST 19, 2024

While the Net Promoter Score (NPS) has long been heralded as the go-to metric for gauging customer loyalty, sentiment, and ”satisfaction”, it’s clear that NPS alone isn’t sufficient—a topic we’ve explored before. However, its effectiveness and relevance have come under scrutiny during the years.

NPS 308

NPS Net Promoter Score 2025 Metrics 308

Second to None

JULY 31, 2024

Over the years, brand loyalty has played a critical role in helping organizations with customer retention, customer lifetime value, and overall customer satisfaction. However, for many consumers today, brand loyalty doesn’t hold as much weight or influence as it once did. How can companies win over Gen-Z loyalty?

Loyalty 62

Loyalty Brands Social Media Consumers 62

Second to None

JULY 31, 2024

Over the years, brand loyalty has played a critical role in helping organizations with customer retention, customer lifetime value, and overall customer satisfaction. However, for many consumers today, brand loyalty doesn’t hold as much weight or influence as it once did. How can companies win over Gen-Z loyalty?

Loyalty 62

Loyalty Brands Social Media Consumers 62

Beyond Philosophy

OCTOBER 7, 2021

Loyalty is one of the most overused phrases in business today. To most companies, it invariably means “customers give us all their money.” ” But that is not what loyalty is. So, today we’re going to talk about the five rules that will build customer loyalty. That’s what loyalty is.

Loyalty 172

Loyalty Airlines Banking 2007 172

Alida

FEBRUARY 22, 2017

But few truly understand why those customers buy—why customers choose to have a relationship with companies to begin with. Business leaders need to step back and more clearly define what customer relationships mean to them. Let’s consider the metaphor of personal relationships. Not really.

Customer Relationships 180

Customer Relationships Customer Centricity 2015 Definition 180

CSM Magazine

JANUARY 9, 2023

Business managers and CEOs understand the importance of good customer satisfaction. Without proper customer relationship management, a company can attract lots of negative customer reviews. This guide covers some ways of improving customer relationship management with phone calls. Conclusion.

Customer Relationship Management 93

Customer Relationship Management Customer Relationships Management Rewards Programs 93

eglobalis

JULY 2, 2024

The Imperative for Diverse Metrics and Measurements in Understanding Customer Sentiment Introduction Net Promoter Score (NPS) has established itself as a popular metric for evaluating customer loyalty, satisfaction levels, and the likelihood of customer churn.

NPS 373

NPS Feedback Net Promoter Score B2C 373

Andrew Mcfarland

SEPTEMBER 23, 2022

Customer relationship management (CRM) involves the administration of interactions with customers. Creating a solid strategy to develop a positive customer relationship is crucial. The key to success is having a plan and multiple approaches to managing relationships. They improve business performance.

Customer Relationships 48

Customer Relationships Customer Relationship Management Loyalty Feedback 48

ShepHyken

JULY 14, 2023

This week, we feature an article by Christopher Jan Benitez, a writer specializing in digital marketing and customer experience. He writes about building and maintaining strong customer relationships through effective email communication. Email communication is essential to building and maintaining strong customer relationships.

Customer Relationships 62

Customer Relationships Communication Reference Article 62

SurveySensum

NOVEMBER 5, 2024

Let’s discover its top 6 drivers behind customer loyalty. Strong Loyalty Program Nike’s loyalty program is more than just a point system. NikePlus is a textbook example of how to do customer loyalty right. NikePlus members can access exclusive collections, early drops, workout guidance, and more.

NPS 52

NPS Loyalty Loyalty Programs Sports 52

Ecrion

NOVEMBER 17, 2020

What Is Customer Relationship Management? | 1. Treat Each Customer as an Individual | 2. Customer Feedback |. Explore Customer Intelligence | 4. Did you know 90% of Americans use their experience with customer service to determine where they spend their money? What Is Customer Relationship Management?

Customer Relationships 98

Customer Relationships Customer Relationship Management Omnichannel Customer Journey 98

Integrity Solutions

APRIL 19, 2024

The research also shows 61% of customers feel they’re treated as a number rather than a human being. It provides competitive differentiation, nurtures customer relationships, helps them feel seen and heard , and ultimately leads to increased customer loyalty and repeat business.

Sales 105

Sales Loyalty White Paper Contact Center 105

CSM Magazine

OCTOBER 18, 2024

This shift has placed personalization at the forefront of successful business strategies, transforming how companies interact with their customers across every touchpoint. With the advent of sophisticated marketing CRM software , businesses can now create highly targeted and personalized campaigns that resonate with individual customers.

Loyalty 52

Loyalty E Commerce E-support Touchpoint 52

eglobalis

SEPTEMBER 5, 2024

CS ensures customers reach their desired outcomes and adopt the product successfully, while CX captures the emotional and experiential aspects of the entire journey with your brand. Combining these perspectives offers a holistic view that drives growth, reduces churn, and fosters deeper customer loyalty.

Metrics 322

Metrics Customer Success 2024 2023 322

SurveyGizmo

NOVEMBER 4, 2021

COVID killed brand loyalty. Brand loyalty took a nosedive during the pandemic with 75% of consumers trying a new shopping behavior since COVID started. Why Loyalty Matters. Smart marketers know that a 5% increase in customer retention can increase company revenue by 25-95%. This is part 1 in a 5-part series.

Loyalty 95

Loyalty Brands 2022 Loyalty Programs 95

Totango

JULY 1, 2022

Customer loyalty is a key to repeat business and referral generation for any business model. For B2B SaaS companies, customer loyalty drives subscription renewals and brand advocacy, making it a critical component of a profitable business model. First, we’ll discuss what customer loyalty is.

B2B 110

B2B Loyalty Net Promoter Score B2C 110

Integrity Solutions

MAY 1, 2023

That’s why, time and again, we see that high emotional intelligence, or EQ, can make the difference when it comes to building lasting, high-value customer relationships. These strong relationships form the foundation for long-term client loyalty. And it’s worth the effort.

Customer Relationships 88

Customer Relationships Sales Customers Communication 88

Oracle

APRIL 8, 2021

Episode 9 explored the role of loyalty marketing programs with my special guest, Clay Walton-House, Managing Director, Integrated Loyalty Solutions at PK. Nominations are due April 16 – don’t miss your chance to be recognized for your great customer experience efforts during 2020. ” LEGO is loyalty-obsessed.

Loyalty Programs 52

Loyalty Programs Loyalty Customer Relationships Rewards Programs 52

eglobalis

OCTOBER 30, 2024

A satisfied and engaged workforce translates to better customer interactions, as happy employees are more likely to provide excellent customer service and foster positive customer relationships. AI-powered tools can screen resumes, conduct initial interviews and predict candidate success based on historical data.

Employee Experience 374

Employee Experience 2028 Telecommunications Customer Satisfaction 374

ShepHyken

OCTOBER 6, 2023

He writes about the strategies and tools to build customer loyalty. Building and maintaining customer loyalty is more critical than ever in today’s highly competitive business landscape. By going above and beyond to exceed expectations, businesses can foster a more profound sense of loyalty. #2.

2023 66

2023 Loyalty Social Media Loyalty Programs 66

Ecrion

SEPTEMBER 8, 2020

Reward Customer Loyalty | 3. No matter what product or service you provide, you’re going to need to be willing to accommodate your customers if you want to maximize your sales. Fortunately, there’s a handful of steps you can follow in order to cultivate long-lasting relationships with your customers.

Customer Relationships 68

Customer Relationships Apparel Loyalty Programs Social Media 68

eglobalis

AUGUST 13, 2024

In this article, we will delve into how Samsung and Apple differentiate in customer experience, focusing on ten key parameters: design, brand loyalty, fan following, creativity, CX, user interface, ecosystem integration, product quality, customer service, and marketing strategies. Apple: Apple’s brand loyalty is legendary.

E-support 445

E-support Innovation Customer Centricity Loyalty 445

eglobalis

JULY 31, 2024

The APAC region, known for its rapid technological advancements and tech adoption as its diverse markets, presents unique opportunities and challenges in the realm of customer experience. By understanding and leveraging MarTech, businesses in this region can achieve unparalleled customer satisfaction, expansion and loyalty.

Customer Experience 328

Customer Experience Social Media 2024 B2B 328

Happy or Not

AUGUST 28, 2024

Customer loyalty forms the backbone of any retail business. We’ll discuss increasing customer loyalty in retail by sharing some actionable insight on how retailers can get closer to customers and have them return for more. Ensure that every customer experience with your brand leaves them in a positive light.

Retail 36

Retail Loyalty Omnichannel Loyalty Programs 36

ClientSuccess

OCTOBER 5, 2020

If you are a customer success team leader or a CSM, you spend your days establishing and nurturing customer relationships, so obviously you realize how important they are to the ongoing success of your organization. What is customer ROI? Customer ROI goes beyond the monetary value of an account.

Customer Relationship Management 80

Customer Relationship Management ROI Customer Relationships Management 80

Method:CRM

AUGUST 15, 2022

So, when it comes to the customer experience vs. customer relationship debate, the answer is both! The key to delivering a great customer experience (CX) is establishing solid relationships with your clientele. . Customer experience vs. customer relationship: What they mean for your business.

Customer Relationships 52

Customer Relationships CEM Customer Experience Customer Relationship Management 52

Daniel Group

JUNE 19, 2020

You can strengthen your B2B customer relationships from the front-line. Customer loyalty is the key to maintaining your company’s profitability. Here are some practical steps your front line managers can take to keep and build your customer relationships. Please stay safe and well.

Customer Relationships 52

Customer Relationships B2B Customers Loyalty 52

Team Support

SEPTEMBER 29, 2020

They sat down with TeamSupport co-founder and COO Eric Harrington to talk about customer support in the time of COVID and building strong customer relationships. CIO Review: In your interactions with customers, what sense do you get of the challenges they face now in the CRM space and how is TeamSupport?

Customer Relationships 89

Customer Relationships B2B 2008 Competitive Advantage 89

InMoment XI

MAY 10, 2022

Customer loyalty has become more elusive in the past few years. As customers seem to shop solely based on the best deal, it can be difficult to build customer loyalty in retail, which leaves many brands wondering if customer loyalty is even worth the effort. 5 Ways to Build Customer Loyalty in Retail.

Retail 370

Retail Net Promoter Score Loyalty Programs Loyalty 370

Experience Investigators by 360Connext

AUGUST 20, 2024

Can sending an invoice actually enhance your customer relationship? By focusing on the tone and approach, Jeannie explains how you can turn necessary yet often neglected or negative interactions into opportunities for reinforcing customer loyalty.

Touchpoint 200

Touchpoint Loyalty Customer Satisfaction Customer Relationships 200

ShepHyken

MAY 26, 2023

This week, we feature an article by Zsuzsa Kecsmar, CMO and Head of Partnerships of Antavo , a software company that manages brand loyalty and retention programs. She writes about next-generation loyalty programs and how they can enhance customer experience.

Loyalty Programs 62

Loyalty Programs Loyalty Customer Experience Customer Centricity 62

CSM Magazine

JUNE 13, 2024

Yet the ultimate litmus test for an IT help desk’s effectiveness is its ability to cultivate internal customer loyalty. Let’s delve into actionable strategies that can transform your IT help desk from a reactive support function to a proactive driver of employee loyalty.

Loyalty 52

Loyalty Multi-Channel Magazine Social Media 52