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Stuck in an Outdated CX Framework? Here’s Why You’re Missing Out on Real Results

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This process is particularly powerful in sectors with high trust requirements, such as technology and cybersecurity. Take the example of Cisco , which created a centralized CX team that coordinates efforts between engineering, sales, and customer support to manage complex B2B relationships.

B2B 518
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Deep Dive into Loyalty and Experience Drivers in the Tech World—The Blueprint for Building Long-Term B2B Relationships

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While customer experience (CX), product design, and delivery are critical factors, the underlying success stems from a comprehensive understanding of client needs and a commitment to exceeding expectations. By combining technology and human-centric approaches, companies can transform CX into a loyalty anchor.

B2B 427
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Orchestrating the Switch from AI Agents to Human Interaction – When and Why It Matters in CX

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However, despite advancements, AI encounters limitations that necessitate human intervention to ensure optimal customer satisfaction. Determining the precise juncture at which to transition from AI to human support is pivotal for businesses aiming to balance technological efficiency with personalized service.

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Value Creation for B2B Customers in Tech, Telecom, Contact Centers, and Manufacturing – Part I of 3

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This three-part analytical series aims to dissect and explain the most critical dimensions of value creation in technology, telecom, contact centers, and high-tech manufacturing. Salesforce provides an ecosystem that improves win rates and sales cycle speedclients see it as an investment , not a cost. BearingPoint (Insights), 2020.

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Ahead of the Curve: MarTech-Driven Customer Experience Evolution

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Ahead of the Curve: MarTech-Driven Customer Experience Evolution Introduction In today’s hyper-competitive market, delivering a superior customer experience (CX) is paramount for businesses striving to differentiate themselves. This article delves into the top ten MarTech solutions, that significantly improve CX outcomes.

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Winning Leadership Support for Your CX Program: How to Align and Drive Buy-In

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Some of the key challenges include: Complex Stakeholder Relationships: B2B purchases typically involve multiple decision-makers and longer sales cycles. Complexity in customer journeys often leads B2B companies to score lower on CX than B2C, highlighting the effort needed to meet diverse needs.

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How Conversational Intelligence (CI) Empowers Organizations to Forecast Sales Trends

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Sales forecasting is essential for anticipating demand, allocating resources, and setting realistic revenue goals. However, according to Gartner research, forecasting is one of the top areas where sales operations functions are least effective. It strengthens sales strategies. What Factors Impact Sales Forecasting Accuracy?

Sales 195