Retently

AUGUST 23, 2023

We argue the opposite — Net Promoter Score® is just as valuable for a B2B company as it is for a B2C brand. Thanks to the higher response rate of B2B NPS surveys, business-to-business companies can have more confidence in their data which allows them to make meaningful, effective decisions to improve customer retention.

Net Promoter Score 147

Net Promoter Score B2B B2C NPS 147

Retently

MARCH 18, 2019

Does your company retain its customers or take them for granted? Customer retention is one of the most important aspects of growing your company, yet it’s one that many companies overlook, focusing more on acquiring new customers. After all, brands with high customer retention are usually companies with high NPS score.

Net Promoter Score 127

Net Promoter Score NPS Customer Retention Loyalty 127

eglobalis

JUNE 27, 2024

Voice of Customer (VOC) programs capture customer preferences, experiences, and expectations through direct and indirect feedback. Sales and delivery teams provide invaluable data through regular customer interactions. Conduct comprehensive research to understand the full scope of the customer journey.

Customer Experience 467

Customer Experience Customer Centricity Net Promoter Score Government 467

InMoment XI

MAY 10, 2022

Many studies show that repeat customers are likely to purchase more frequently, spend more money, and pay a premium for a product. In addition to generating more income from their own purchases, loyal customers are more likely to refer new customers to the brand, furthering the cycle of customer retention.

Retail 370

Retail Net Promoter Score Loyalty Programs Loyalty 370

Retently

MARCH 23, 2023

You can also learn a surprising amount of tactics and strategies by studying the opposite end of the scale – the world’s least successful companies, from a churn perspective – to compare their common weaknesses and find out what makes their customers so unlikely to recommend them to their peers.

Net Promoter Score 98

Net Promoter Score NPS Insurance Airlines 98

InMoment XI

APRIL 8, 2025

Businesses deliver seamless customer experiences when their sales and marketing teams are on the same page. Research from Gartner suggests that sales teams prioritizing alignment with marketing are nearly three times more likely to exceed new customer acquisition targets.

Sales 195

Sales Marketing Net Promoter Score Metrics 195

inQuba

MARCH 12, 2025

By leveraging emotions, companies can drive brand loyalty, increase sales, and enhance customer retention. This post will explore how to effectively measure and optimize emotional marketing strategies to achieve better sales and customer retention. Reach out today to find out how we can assist you.

ROI 52

ROI Customer Retention Connections Measurement 52

eglobalis

OCTOBER 1, 2024

For example, imagine your marketing department running a campaign without proper alignment with sales, causing confusion in customer messaging and missed opportunities. In the era of digital transformation and customer-centric strategies, organizations must shift toward a more collaborative and integrated structure. The result?

2020 458

2020 Customer Journey Mapping Culture Innovation 458

delighted

MARCH 16, 2021

How do they know if their customers are truly happy with their product and have a good experience? For many, the answer is Net Promoter Score, or NPS for short. Some say Net Promoter Score (NPS) is the “gold standard” customer experience metric, while others debate its merits, citing its simplistic formula.

Net Promoter Score 98

Net Promoter Score NPS Management 2003 98

Retently

MAY 15, 2024

If you’re managing a website and wondering how to gauge if your visitors are digging their experience, then Net Promoter Score ® might have popped up on your radar. Let’s start by looking at the pros and cons of surveying your website visitors for Net Promoter Score and direct feedback.

Net Promoter Score 78

Net Promoter Score NPS Metrics Feedback 78

GetFeedback

SEPTEMBER 13, 2018

Our best customers are the ones who stay with us. The proof is in the numbers: a 5% increase in customer retention can lead to a 25-95% increase in profits , according to a Harvard Business School study. on a scale of 1-10 to determine customer loyalty. NPS surveys ask, How likely are you to recommend us?

Net Promoter Score 247

Net Promoter Score Customer Journey Mapping NPS Customer Journey 247

GetFeedback

DECEMBER 11, 2018

It’s not rocket science: the lower your customer churn rate, the higher your profit. But do you know how much customer retention is really worth? According to Harvard Business School, even just a 5% increase in customer retention can lead to a 25-95% increase in profits. Never seen a CES survey before?

Net Promoter Score 223

Net Promoter Score Effort Score NPS Customer Retention 223

Experience Investigators by 360Connext

FEBRUARY 1, 2022

Higher customer retention and lower customer churn means customer acquisition costs go down while average customer spend goes up. Customers who refer other customers reduce marketing and sales costs while also providing a pipeline of qualified customers. It’s literally a win/win.

Customer Experience 376

Customer Experience Net Promoter Score Reference 2022 376

Experience Investigators by 360Connext

DECEMBER 10, 2024

Defining What Customer Experience ROI Looks Like There are countless ways to show the value of your CX efforts. Prioritize the onboarding and new customer experience. Speak with new customers to understand what support they need and identify how you can improve their experience to make it better. Showcase efficiency gains.

ROI 143

ROI Customer Experience Touchpoint Customer Journey Mapping 143

Experience Investigators by 360Connext

APRIL 23, 2024

Metrics from customer surveys like Net Promoter Score (NPS) or Customer Satisfaction Rate (CSAT) are measurements from a certain group of customers to consider in your strategic decisions. Some organizations find that focusing on retaining customers in volatile times can provide more revenue than sales.

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

Beyond Philosophy

AUGUST 4, 2015

Harvey Mackay, Sales Expert, Author and Columnist. Quality sales cultures are the ones where the Customer comes before the close, like Mackay’s quote indicates here. Ricoh Canada has a real world example of making this kind of change to their sales driven culture and making it work. In many ways, this is smart.

Culture 159

Culture Sales Net Promoter Score Customer Centricity 159

InteractionMetrics

MARCH 27, 2025

What Is Customer Retention and Why Does It Matter? Customer retention might sound like fancy business jargon, but really, it’s just the art of keeping your customers happy enough that they stick around. Thats customer retention at workusing incentives and positive experiences to keep you coming back.

Customer Retention 52

Customer Retention Metrics Net Promoter Score Loyalty Programs 52

InMoment XI

OCTOBER 10, 2023

Consider a customer’s feeling of being valued or their sense of trust in a brand. While these emotions are abstract, metrics like the Customer Satisfaction Score (CSAT ) or Net Promoter Score (NPS) can quantify them, giving businesses a clearer picture of their customers’ sentiments.

Metrics 195

Metrics Net Promoter Score Customer Service Effort Score 195

GetFeedback

MAY 9, 2019

There is an array of metrics to choose from, but three that you will see come up time and time again are Net Promoter Score (NPS) , Customer Effort Score (CES) , and Customer Satisfaction Score (CSAT). You can prove an increase in revenue through customer retention and sales optimization. .

Article 337

Article Customer Experience Metrics Customer Journey Mapping 337

InMoment XI

AUGUST 19, 2024

Customer Experience ROI is a critical metric that measures the financial impact of enhancing customer experiences. By improving customer interactions, businesses can see tangible benefits like increased sales, improved retention, and heightened customer loyalty. Why is Customer Experience ROI So Important?

ROI 195

ROI Customer Experience Net Promoter Score Telecommunications 195

Beyond Philosophy

NOVEMBER 10, 2014

In addition, higher levels of customer satisfaction are tied to high levels of positive cash flows with low volatility, and positive earnings surprises. Keeping Customers results in a high increase in value. Focusing on customer retention with a better Customer Experience will benefit your bottom-line expenses.

Net Promoter Score 164

Net Promoter Score ROI Customer Experience 2014 164

delighted

MARCH 23, 2021

By emphasizing customer retention as a key performance indicator (KPI) for your business, you can ensure your priorities are in the right place. What’s your customer retention rate? Before you can focus on improving customer retention, you must benchmark how you’re currently doing in this department.

Customer Retention 116

Customer Retention Net Promoter Score NPS Loyalty 116

Experience Investigators by 360Connext

JANUARY 7, 2025

Your CX strategy should reflect where your organization currently stands with its customer experience and define a clear vision for where you can go next. A well-defined CX strategy can help you drive tangible business outcomes: Greater customer retention, a stronger brand reputation, and faster revenue generation.

Customer Experience 143

Customer Experience Customer Journey Mapping Touchpoint Metrics 143

Experience Investigators by 360Connext

AUGUST 17, 2021

HR, Learning and Development, or Talent Management , who can both ensure the employee experience is representative of the customer experience and facilitate employee engagement strategies; And in some cases, it’s important to include Internal Communications to share and socialize what the team is doing throughout the organization.

Customer Experience 364

Customer Experience Net Promoter Score Customer Journey Document 364

GetFeedback

APRIL 24, 2019

In past years, it was enough for companies to offer a great product to their customers. However, with the rise of online sales, customers increasingly expect more from the companies they do business from. online adults shop more with retailers that offer consistent customer service both online and offline. That’s why: .

Net Promoter Score 170

Net Promoter Score Effort Score NPS ROI 170

Think Customers

APRIL 10, 2025

To avoid this, CX leaders must demonstrate that enhancing customer experience is not just about satisfaction but about achieving tangible business results such as increasing revenue, improving retention, reducing costs, and strengthening competitive differentiation.

B2B 52

B2B Net Promoter Score Effort Score Financial 52

Beyond Philosophy

NOVEMBER 10, 2014

Too many organizations are still not rewarding Customer Experience improvement because they don’t measure it. Despite understanding, many organizations still reward on operationally focused Key Performance Indicators (KPIs) like sales and productivity. Focusing on rewarding these, however, is not conducive to Customer Centricity.

Net Promoter Score 118

Net Promoter Score Customer Experience CEM Customer Centricity 118

Lumoa

FEBRUARY 9, 2023

It involves measuring customer effort on customer service interactions, such as the number of customer emails received, the length of customer wait times, and the number of customer complaints. Net Promoter Score Net Promoter Score , or often, NPS, is a numerical part of the Net Promoter System, customer metric.

Definition 167

Definition Net Promoter Score Customer Experience B2C 167

SurveySensum

NOVEMBER 1, 2024

This shows a deep bond between you (brand) and the customer, as customers stick with you because of the values that your brand represents. Customer loyalty often looks at buying again because of rewards or sales, but brand loyalty goes beyond that. Net Promoter Score (NPS): NPS captures loyalty in just one question.

Loyalty 52

Loyalty Customer Relationships Brands Sales 52

SurveySensum

APRIL 14, 2023

What is the Net Promoter Score? Net Promoter Score (NPS) is a business metric that measures customer loyalty. It allows you to assess the likelihood of customers recommending your brand to others – which is a crucial factor in achieving long-term success. Let’s get started.

Net Promoter Score 52

Net Promoter Score NPS Loyalty Feedback 52

InMoment XI

AUGUST 9, 2024

Customer Experience (CX) refers to the overall impression and perception a customer has about a company or brand based on their interactions throughout the entire customer journey. Regardless of your goals, there are steps you can take to build a solid foundation for your future customer experience initiatives.

Customer Experience 221

Customer Experience Net Promoter Score 2024 Customer Journey Mapping 221

InMoment XI

SEPTEMBER 17, 2024

Some of the benefits include: Improved Customer Experience: Understanding the customer journey will give your customers a better end-to-end customer experience, which will result in increased customer satisfaction. What are the Principles of Customer Journey?

Customer Journey 195

Customer Journey Customer Journey Mapping Net Promoter Score 2024 195

Pointillist

JUNE 15, 2018

Much of the marketing world is still focused on customer acquisition, but to improve customer retention will yield f ar better ROI and cost about 5-25X less than customer acquisition. What is Customer Retention? Why Customer Retention Matters. My Customer Retention ?

Customer Retention 110

Customer Retention Loyalty Programs Customer Journey Loyalty 110

Thematic

MARCH 20, 2025

Who needs access to insights—product teams, marketing, customer service, leadership? Define KPIs such as NPS, customer retention, support ticket resolution time, or revenue impact. Example: If your goal is to reduce support tickets, track customer complaints and resolution times to measure success.

Customer Insights 62

Customer Insights Insights Net Promoter Score NPS 62

Retently

MARCH 11, 2025

They act as a bridge between the customer and teams working with product, marketing, logistics, and support to ensure customer insights lead to tangible fixes. Their work directly impacts business growth by reducing complaints, improving support efficiency, and enhancing customer retention, they drive higher revenue and lower churn.

Management 116

Management Customer Experience Roadmap NPS 116

Integrity Solutions

APRIL 28, 2021

What actions can you take to both increase employee engagement and create a customer retention strategy that moves more of your customers from “satisfied” to “loyal”? One of the key tenets of a customer retention strategy is that it relentlessly focuses on value creation. A 5-step roadmap to get you started.

Customer Retention 86

Customer Retention Net Promoter Score Customer Centricity Roadmap 86

Totango

MAY 7, 2024

Both CS and Sales leaders agree: Retention is the #1 priority. Achieving higher retention requires close alignment between CS and Sales teams, yet 87% of CS and Sales leaders told us there’s significant room for improvement in their collaboration. But there’s a problem. Use your words Talk to each other!

Sports 103

Sports Sales 2024 Net Promoter Score 103