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Here are three ideas: Yes and No – If you’ve been in sales, you may have been taught that the goal is to get the customer to say yes. However, in customerservice, sometimes it’s okay for the customer to say no. Words that we use can help drive the positive experience. I agree with this in principle.
Thats sales and service combined! Shep Hyken is a customerservice/CX expert, award-winning keynote speaker, and New York Times bestselling author. Shep Hyken is a customerservice/CX expert, award-winning keynote speaker, and New York Times bestselling author. Id play center on a hockey team. There you go.
Traditionally, that is marketing and sales. That experience could be with a salesperson or any other company employee who aids in the purchase. Or, it can be a customer landing on the company’s website and navigating to find what they want, eventually making a purchase. It could be an interaction they have with your website.
He shares an interesting concept about customer asset management, which takes advantage of the link between satisfied customers and brand loyalty, helping to build a stronger relationship with customers that protects them from competitive challenges and more. Can Your CustomerService Make a Sale?
BONUS Top Sales Awards Podcast 2024 by Top Sales Magazine My Comment: Im honored that Top Sales Magazine has given me the bronze prize for my Amazing Business Radio podcast. There were plenty of podcasts to choose from, and Im especially pleased that a customerservice/CX show was recognized in a sales magazine.
Our annual CX research (sponsored by RingCentral ) finds that 84% of customers say ratings and reviews help them decide to make a purchase, and 71% say reading a review has stopped them from making a purchase. Shep Hyken is a customerservice/CX expert, award-winning keynote speaker, and New York Times bestselling author.
The brand designs these interactions to improve customer satisfaction, drive sales, reduce churn or enhance brand loyalty. My Comment: The author of this article defines the customer journey as A structured series of interactions between a business (brand) and its customer. Connect with Shep on LinkedIn.
All elaborated Statistics below show that happy customers are more likely to return and recommend a company to others. On the other hand, poor service can cause customers to leave, which can hurt a companys reputation and sales. Connect with Shep on LinkedIn.
Customerservice and customer experience (CX) are more than what happens after the sale. It actually begins long before a customer ever makes a purchase. Then, there’s the experience during the sales process and what happens after the sale, which could include a typical customer support call and more.
According to research conducted in 2015 by Aspect Cloud Solutions , 76% of respondents see “customerservice as a ‘true test’ of how much a company values them.” ” And customerservicetraining is vital to maintaining excellent customer relations. Image source: ALISON.
How Consumer Feedback Shapes Customer Experience by Jessica Aleman (FocusGroups.org) Today’s competitive business landscape highlights customer experience as a crucial differentiator across industries. Shep Hyken is a customerservice/CX expert, award-winning keynote speaker, and New York Times bestselling author.
Norman’s perspective highlights a common mistake in customerservice: assumptions can be costly. When we decide who someone is based on their appearance or a first impression, we risk not only a potential sale but also a longer relationship that could have been built. Connect with Shep on LinkedIn.
I’ve written about this before, and it’s worth coming back to this topic from another angle with a different example. First, an interaction with a customer should never result in an argument. The best people in customerservice, sales, or any frontline customer-facing job avoid escalating a confrontation to the level of a dispute.
The title of this article may sound like a lesson in sales, but it’s much bigger than that. It’s about the entire customer experience. Imagine if your organization were bold enough to state that the value it delivers to customers would make price irrelevant. Connect with Shep on LinkedIn.
I recently wrote an article that included 14 customerservice and CX metrics that CX leaders should consider, and today, I’m going to cover three of them that anyone who has any interaction with a customer, whether in sales, support or just might happen to answer a customer’s call, should pay attention to.
The buying cycle for a customer typically includes a little research, talking to a salesperson, making the purchase, and whatever happens after the sale. This can include follow-up from the salesperson, dealing with customerservice for a problem, or any interaction you have with the company or brand after the sale is made.
They should learn firsthand what it’s like to be a customer. Shep Hyken is a customerservice/CX expert, award-winning keynote speaker, and New York Times bestselling author. Learn more about Shep’s customerservice and customer experience keynote speeches and his customerservicetrainingworkshops at www.Hyken.com.
I had no idea that years later, I would write about this example in one of my books, Amaze Every Customer Every Time. And guess what happens when they practice helpful behavior versus typical sales behavior? They make the sale. Another example of this “helpful” level of service happened at B&H Photo.
I’ve learned a lot over the years by attending his workshops and coaching sessions. What type gets more sales? Shep Hyken is a customerservice expert, keynote speaker, and New York Times bestselling business author. For information on The Customer Focus customerservicetraining programs, go to www.thecustomerfocus.com.
And/or you can host a sales contest within your sales team to increase top-line revenue. that’s having a customer experience strategy! Do you have plans to host a customer journey mapping workshop this year? Is it taking your customers too long to get in touch with your company which negatively impacts sales?
One day he asked a Frito-Lay salesperson if he could spend a day and learn about the sales process. Montanez became an executive and worked his way up to VP of multicultural sales for PepsiCo America, the holding company for Frito-Lay. The C orporate Fairytale The CEO smiled at Montañez and said, “Put the mop away.
We can call it Lousy Service Versus Good Service , or a better title I came up with: The Dark Side Versus the Shep Side. The Dark Side of service is just bad. The opposite is what I teach in my CX keynote speeches and customerservicetraining program. Shep Side: Customers don’t wait.
It might lead to business or sales, but if not, that’s okay too! Shep Hyken is a customerservice/CX expert, award-winning keynote speaker, and New York Times bestselling author. I like the idea of free and encourage you to embrace it – give it a try. Connect with Shep on LinkedIn.
It’s likely that you clicked through to read this post because you want new customerservice ideas, not the same old run of the mill concepts that have been suggested by everyone else online…am I right? Eventually, I created something I now refer to as The 3 Common Customer Personality Types. What attributes does he have?
Invest in customer experience strategy just like we do in branding initiatives like marketing and PR. Continuously provide superior customerservice skills education/workshops to ALL employees. In thinking about the year to come, I’ve identified three customerservice skills that I believe your employees can learn from.
Becoming a CustomerService Rockstar – How to standout and move ahead . Based on Myra’s critically acclaimed “Beyond WOW” workshop, this webinar delivers 20 concrete ways for your employees to make emotional connections with your customers. September 17, 2015 1pm – 2pm ET. A $299 Value! A $299 Value!
Yes, we want our customers to be happy and come back, but have you considered the emotional experience you create? I teamed up with Leslie Rae and Whiteney Horton to collaborate on an article about the combination of sales and customerservice. Yes, they go together like peanut butter and chocolate!
99% of Consumers Rely on Online Reviews Before Making Purchases by Jon McDonald (CardRates) Reviews offer insight that an online description can’t and provide feedback from customers who have used or previously purchased the product of interest. Good reviews can increase sales, while negative reviews may dissuade a customer.
My Comment: Influencer Marketing is part of the customer experience. A celebrity or recognized expert who uses, talks about, and promotes a product or brand is a combination of marketing, sales, and experience. Shep Hyken is a customerservice/CX expert, award-winning keynote speaker, and New York Times bestselling author.
In our customerserviceworkshops , we do an exercise in which we ask participants what their favorite companies are to do business with and why. When a customer places an order, he or she is immediately notified by email. For questions, please contact me at extension 114 or call our customerservice team at 800-820-4722.”
” He wrote that Starbucks’ stores, beset by labor challenges and declining sales, need a “maniacal focus on the customer experience, through the eyes of a merchant.” Shep Hyken is a customerservice/CX expert, award-winning keynote speaker, and New York Times bestselling author.
My Comment: When our clients are interested in our customerservicetraining for their “new” customerservice/CX initiative, they are excited and ready to start. Used the right way, it may even help you create more tailored and personalized customer experiences! Does no one want to see change?
5 Reasons Why VIP Customers Are the Key to E-Commerce Growth by Josh Kim (Total Retail) VIP customers significantly impact a business’ bottom line, often contributing a substantial portion of total revenue. Nurturing customer confidence is an important part of your retention strategy. Connect with Shep on LinkedIn.
For some small brands, a viral moment can be game-changing for putting their brand on the map, and for larger retailers, it can draw attention to a new product line to significantly boost sales. The human element is a huge part of customer happiness. So how can you become dedicated to customer happiness and watch your sales take off?
These enlightened customers demand a certain quality of interaction and service from your company. Creating a positive customer journey — from the first interaction (calls, live chat, emails or social media) to the purchase and even after the sale is made – is paramount if you want to attract and retain customers.
My Comment: Influencer Marketing is part of the customer experience. A celebrity or recognized expert who uses, talks about, and promotes a product or brand is a combination of marketing, sales, and experience. Shep Hyken is a customerservice/CX expert, award-winning keynote speaker, and New York Times bestselling author.
Bad CustomerService Puts $3.7 Trillion in Sales Annually at Risk by Bruce Gil (Quartz) Bad customer experiences could cost organizations around the world $3.7 In short, if you provide bad service, be prepared to lose sales/money. Here are my top five picks from last week. My Comment: Read the title again!
Recent breakthroughs in artificial intelligence have dazzled C-suite executives seeking to personalize marketing, juice sales, anticipate customer needs and identify unseen risks. My Comment: I’m going to veer off the typical customerservice and CX articles for this one. It has also sparked anxiety.
But when reducing overall costs, executives believe customer support just gets a trim — a little off the top — and as a result, won’t suffer any serious consequences. To them, it’s nothing sales can’t smooth over with a steak dinner and a $300 bottle of wine. Connect with Shep on LinkedIn.
For example, if you’ve ever talked to a customerservice agent who uses your name repeatedly to the point that it seems disingenuous, the effort to personalize fails. Another example came in the form of an email I recently received from a sales rep. This isn’t a traditional sales pitch. Connect with Shep on LinkedIn.
trillion in global sales are at risk in 2025 due to one thing: bad customer experiences. To drive customer loyalty and sustain success, contact centers must keep up with customers consistently rising expectations. product knowledge, de-escalation skills) and involve them in the training process.
Acquiring new customers can be difficult, and so gaining a loyal customer who happily returns to purchase your product or service again and again not only saves the company time and resources but ensures they have steady sales for a long time to come. Connect with Shep on LinkedIn.
Customers, patients, clients, tenants, guests, or whatever you may call the person buying your services and products have been frustrated during these tough times. Shep Hyken is a customerservice/CX expert, award-winning keynote speaker, and New York Times bestselling author. Connect with Shep on LinkedIn.
Today’s customers want quick answers, personalized experiences, and zero redundant conversations. With today’s powerful marketing and sales platforms at our fingertips, there’s no excuse for falling short. It’s not just about making a sale. It’s about building trust and turning customers into lifelong fans.
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