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Why Customer Success is not Customer Experience

CloudCherry

In today’s B2B world, customer experience management (CEM) often falls to the customer success team. They naturally gravitate to the role because they spend a lot of time talking with customers and they have an intimate understanding of what customers need. Customer experience comprises the entire customer journey.

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Winning Leadership Support for Your CX Program: How to Align and Drive Buy-In

eglobalis

Some of the key challenges include: Complex Stakeholder Relationships: B2B purchases typically involve multiple decision-makers and longer sales cycles. Complexity in customer journeys often leads B2B companies to score lower on CX than B2C, highlighting the effort needed to meet diverse needs. Demonstrating the value of CX (e.g.,

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Why Customer Success is not Customer Experience

CloudCherry

In today’s B2B world, customer experience management (CEM) often falls to the customer success team. They naturally gravitate to the role because they spend a lot of time talking with customers and they have an intimate understanding of what customers need. Customer experience comprises the entire customer journey.

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Customer Experience Journey Mapping Strategies to Improve Business Performance

InMoment XI

Improved Product Lines Customer experience journey mapping identifies where you may be failing in the customer experience and gives you room to improve. Problems identified through customer journey mapping could be a confusing website navigation bar or a checkout process with too many steps.

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Why Great CSMs Lead to Great Revenue Pipeline

Speaker: Christian Jakenfelds, CSM at Planhat

But what many customer success professionals don’t understand is that this work can actively impact an organization’s new revenue. Often, the information that marketing and sales need is just lying on the floor of the CSM’s (virtual) office, and its value might be overlooked.

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Getting Started with a Customer Success Program at Lucid

Totango

In our latest installment in the CXO Series , we sat down with Stephanie Comardelle, Vice President of Customer Experience, Success, and Solutions at Lucid to discuss what it takes to implement a stakeholder engagement plan at a time when there is so much going on as well as how they are managing their new customer success program. .

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Driving customer success forward with Unison

Totango

In a world where customer expectations are sky-high and data complexity is ever-increasing, Totango Unison is the game-changer that customer success and post-sales teams have been waiting for. Welcome to the future of customer success with Unison. Today, it’s about lighting the path to growth.