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Winning Leadership Support for Your CX Program: How to Align and Drive Buy-In

eglobalis

Research shows that improving B2B customer experiences can significantly boost financial performance for instance, companies that excel in CX see reduced churn and higher win rates on deals. Complexity in customer journeys often leads B2B companies to score lower on CX than B2C, highlighting the effort needed to meet diverse needs.

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Strategic Value Creation in B2B: Building Long-Term Partnerships, Trust, and Innovation in Tech, Telecom, Contact Centers, and Manufacturing – Part 2 of 3

eglobalis

Microsofts enterprise teams include customer success managers and technical account managers who co-own the clients goals. Their KPI is customer adoption and growthnot just support tickets resolved. Salesforce routinely pilots features with top clients before market release. Their mission?

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Beyond the Ask: A Practical Guide to Deciding Which Customer Feedback to Act On

eglobalis

The challenge lies in carefully evaluating feedback and determining whether a feature request should make it to your product roadmap or be declined. Consider the Broader Market Demand It’s essential to determine whether the feature is a unique request or if it represents a larger trend across multiple customers.

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The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. The two-day annual conference featured keynotes and presentations by some of the world’s leading customer-centric brands.

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Managing Customer Experience Like a Pro: Inside a CX Manager’s Daily Workflow

Retently

Whether its analyzing product reviews, refining post-purchase experiences, or working with marketing and support teams to resolve issues, their job is to make shopping effortless and enjoyable. In a market where consumers have endless choices, 73% say a great experience influences their brand loyalty more than price or product.

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5 Ways to Leverage Net Promoter Score to Boost Customer Retention

InMoment XI

Having a false image of customer success can be harmful, as issues will go unrecognized and unresolved. #2: Responding to the customers who gave you lower marks is beneficial – both for finding out why they gave lower marks, and saving their business. Feed this data back into your product roadmap and to your sales team.

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Driving customer success forward with Unison

Totango

In a world where customer expectations are sky-high and data complexity is ever-increasing, Totango Unison is the game-changer that customer success and post-sales teams have been waiting for. Welcome to the future of customer success with Unison. Today, it’s about lighting the path to growth.