Beyond Philosophy

FEBRUARY 27, 2017

Hotel giant Hilton recently dropped the H from its rewards program , replacing the linguistically puzzling Hilton HHonors with an easier to pronounce version, Hilton Honors. The new rewards program will be the first in the industry to allow members to combine points and money for a hotel visit. I like these changes.

Rewards Programs 133

Rewards Programs Hotels Travel Chief Customer Officer 133

ShepHyken

APRIL 17, 2020

He shares different strategies businesses should implement during a world crisis in order to gain and retain customer loyalty. What do you do in the interim to gain and retain customer loyalty? Such customers are likely to dip below the radar and frequent buyers become infrequent ones. If so, offer them rewards.

Loyalty 106

Loyalty Rewards Programs Loyalty Programs 2021 106

Joe Rawlinson

JULY 24, 2019

Did you know that research by Bain & Company found out that increasing customer retention rate by just 5% can increase profits by 25-95% ? If there’s one thing that always bears on the mind of businesses, it is this: What drives a customer to come back for more? Real-Time Customer Support. Customer Reward Programs.

Loyalty 107

Loyalty Sales Rewards Programs Customer Retention 107

ProProfs Chat

SEPTEMBER 9, 2020

“How do we get ardent customers for our brand?”. If you find yourself sharing the same concern frequently, then you need to build a customer loyalty program. But with the awesome customer loyalty programs in place, they’ve successfully ensured that customers return to their store to make a purchase and earn more points.

Loyalty Programs 96

Loyalty Programs Loyalty Net Promoter Score Rewards Programs 96

Service Untitled

MARCH 16, 2011

Most retail organizations use discounts to entice customers to buy their merchandise at the end of each season, but that doesn’t do much to guarantee a shopper will ever return to a store or even garner customer loyalty. Target stores refund 5 percent of every purchase when a customer uses a branded credit or debit card.

Rewards Programs 44

Rewards Programs Retail Loyalty Loyalty Programs 44

Beyond Philosophy

NOVEMBER 16, 2016

Customers noticed the change, but not in a good way. Customers voiced their displeasure on their Facebook page and all over social media. Hence, the gap between the peaks that outrages customers—and reflects poorly on their brand. Take the new Starbucks rewards program ( please!). candy bar to 150 (5.291).

Social Media 167

Social Media Rewards Programs Consulting Customers 167

ShepHyken

FEBRUARY 1, 2021

Each week I read a number of customer service and customer experience articles from various resources. Improve Your Customer Outcomes With 5 Customer Service Best Practices from Leading Consumer Shipping Brand FedEx by Veronica Krieg. Why Saying ‘No’ Helps Build Great Customer Experiences by Zach Lipson.

2021 150

2021 Article Customer Service Rewards Programs 150

InMoment XI

OCTOBER 8, 2024

Did you know that when you improve customer experience , you can realize financial benefits that directly affect the growth of your organization? What is Customer Experience Improvement? The goal of customer experience improvement is to create a positive customer experience where the customer always feels supported.

Customer Experience 195

Customer Experience 2024 Net Promoter Score Financial 195

Beyond Philosophy

DECEMBER 14, 2023

In a meeting with a long-time client, I learned how pleased they were with their repeat business, which they saw as loyal customers coming back for more. However, when they showed me the repeat business stats, what I saw wasn’t loyalty; it was inertia. After all, don’t loyal customers bring you repeat business?

Loyalty 88

Loyalty Rewards Programs Loyalty Programs Airlines 88

FiveStars

OCTOBER 27, 2021

Loyal customers keep your revenue flowing. In fact, loyal customers spend 67 percent more than occasional customers, which is why focusing on repeat business is a necessity. The post 5 Ways to Increase Customer Loyalty appeared first on Fivestars Insights.

Loyalty 98

Loyalty Customers Insights Rewards Programs 98

Beyond Philosophy

APRIL 13, 2018

A lot of business professionals talk about customer loyalty. Or they do know what they are talking about, but what they are talking about is not customer loyalty! Many of the organizations I have worked with say that customer loyalty means, “the customer buys everything from us.” Great customers?

Loyalty 83

Loyalty Rewards Programs Consulting Sales 83

ShepHyken

OCTOBER 13, 2017

This week we feature an article by Jess Mizerak discussing the future of brand loyalty and how to continue to be successful in the world of E-commerce. We want the customer to feel a sense of ownership in the relationship they have with us. That’s what your loyalty program should do. – Shep Hyken.

Customer Centricity 78

Customer Centricity Loyalty E Commerce Loyalty Programs 78

ProProfs Chat

MAY 28, 2020

People think of loyalty as a customer for a lifetime, but it is really much simpler than that. No matter if you own a mom and pop shop at a street corner or run a multinational apparel brand, loyal customers are driving your business forward, one transaction at a time. . What Is Brand Loyalty. What is brand loyalty?

Loyalty 93

Loyalty Brands Customer Experience Loyalty Programs 93

ShepHyken

JUNE 21, 2021

Each week I read many customer service and customer experience articles from various resources. Do Your Rewards Rock? The Wise Marketer) Too many reward programs solely focus on the points, rather than on the rewards their points or miles make possible. Is Simpler Better For Rewards Programs?

2021 91

2021 Article Rewards Programs Customer Service 91

Service Untitled

DECEMBER 17, 2013

It’s well recognized amongst all business owners that it cost more money to find new customers than to keep the customers we already have while trying to attract more clients to climb aboard our growing organizations. The ultimate satisfaction for customers is receiving the best product at a reasonable and competitive cost.

Loyalty 75

Loyalty Rewards Programs Social Media Customer Satisfaction 75

Beyond Philosophy

NOVEMBER 7, 2016

Each program targets specific team fans and celebrates that connection with a reward. Dunkin’ Donuts gives DD Perks® rewards program members coffee for $.87 It’s fun for employees to have a promotion that makes Customers happy. I always say, “happy employees make happy customers.”.

Sports 167

Sports Rewards Programs Transportation Books 167

ReviewTrackers

MARCH 24, 2021

Bank Customer Retention: Why It Matters. You’ve probably heard this more than a dozen times: retaining a customer is so much cheaper than acquiring a new one. According to Kantar , banks that lead in the customer experience index have a recommendation rate that is 1.9 times higher, and their customers are 2.1

Banking 123

Banking Customer Retention Customer Experience Financial 123

Beyond Philosophy

OCTOBER 2, 2017

As a Customer Experience professional, understanding three trends today is imperative. Recognizing that Customers decide emotionally and justify rationally. Embracing the all-encompassing nature of Customers’ irrationality. Realizing the only way to build Customer loyalty is through Customer memories.

Customer Experience Professionals 229

Customer Experience Professionals Customer Experience Rewards Programs Loyalty 229

Alida

MARCH 27, 2018

At Customers for Life, a recent Vision Critical event in Hong Kong, we immediately felt the grandeur, magnificent presence and ambience of the flagship Mandarin Oriental (MO) hotel in Central Hong Kong as soon as we stepped in. Mandarin Oriental Hotel Group: Not all customers are created equal.

Brands 124

Brands Hotels Rewards Programs Insurance 124

QuestionPro Audience

JANUARY 3, 2017

However, airlines are losing the opportunity to extend loyalty programs through food and beverage services. This could be an excellent opportunity for airlines and credit card companies to build brand awareness and loyalty through an in-flight food and beverage reward programs.

Airlines 60

Airlines Loyalty Brands Rewards Programs 60

ShepHyken

SEPTEMBER 9, 2019

Each week I read a number of customer service and customer experience articles from various resources. When Loyalty Rewards Expire, So Does A Customer’s Loyalty by Dan Gingiss. My Comment: Let’s start this TOP FIVE roundup with an excellent article about customer loyalty programs.

Article 103

Article 2019 Customer Service Loyalty Programs 103

Kitewheel

JULY 27, 2020

Why Customer Loyalty Programs Matter. Customer loyalty programs influence the likelihood that a customer will continue purchasing from a given company rather than their competition. So, what makes a customer loyal to a brand? The Benefits of Loyalty Programs .

Loyalty Programs 52

Loyalty Programs Loyalty Rewards Programs Customers 52

Kayako

MAY 30, 2017

You’ve read all the classic books on customer service— Delivering Happiness by Tony Hsieh, How to Win Friends and Influence People by Dale Carnegie, and more. Get inspired to create a customer-centric business and improve your customer interactions by watching these popular motivational customer service videos on YouTube.

Loyalty Programs 73

Loyalty Programs E-support Loyalty Feedback 73

Comm100

NOVEMBER 23, 2016

We all know customer loyalty is the driving engine for a flourishing business. But what is customer loyalty, actually? Customer loyalty is having customers who are committed your company and your products , not just a price point that a competitor can easily emulate. A solid customer loyalty program.

Loyalty Programs 60

Loyalty Programs Loyalty Rewards Programs Airlines 60

Beyond Philosophy

OCTOBER 30, 2017

Hotel chains, worried about competition from Airbnb , are rolling out these and other special experiences for their best rewards customers. Customers bid points for the privilege of participating in these elite, one-of-a-kind experiences. It’s all part of the company’s plan to deepen its relationship with loyal customers.

Hotels 127

Hotels Travel Rewards Programs Loyalty 127

Interactions

DECEMBER 12, 2019

How are you delighting your customers? A delighted customer is loyal. Increased loyalty often translates into those customers making more purchases, more often. The reason is clear: better customer experience translates into increased loyalty. Retailers are investing in improving CX.

Retail 62

Retail Loyalty Rewards Programs Omnichannel 62

Service Untitled

SEPTEMBER 17, 2012

Our competitors are always within inches of grabbing our customers and clients with a better presentation, a better product, or a better service. So how do we build and maintain customer loyalty? Even negative feedback can help to bring about customer loyalty. Offer reward programs for loyal customers.

Loyalty 60

Loyalty Rewards Programs Customer Confidence Culture 60

Service Untitled

JUNE 16, 2011

Entrepreneur magazine writer Micah Solomon stated there are several important elements retailers need to concentrate on in order to gain customer loyalty. A successful organization must anticipate customer wishes, provide fast service, and dedicate themselves to acknowledging each returning customer.

Loyalty 43

Loyalty Rewards Programs Hotels Magazine 43

ShepHyken

OCTOBER 6, 2024

Each week, I read many customer service and customer experience articles from various resources. 7 Ways to Boost Customers’ Emotional Connection and Loyalty with Your Brand by Annette Franz (MarTech) Loyalty. That emotional connection to a brand is extremely important to customer loyalty.

Article 85

Article Customer Service 2024 Loyalty Programs 85

Retently

MARCH 18, 2024

Through carefully crafted service survey questions, businesses can glean insights into customer sentiment, measure the impact of their customer service team, and understand the shades of customer satisfaction and loyalty. Count on actionable insight to elevate your customer interactions. So, why do they matter?

Customer Service 141

Customer Service Net Promoter Score Customer Service Representative NPS 141

CSM Magazine

JULY 5, 2024

Customer loyalty programs are more than just a way to reward repeat customers—they’re a strategic investment in building long-term relationships and driving consistent revenue. But how do you measure the success of such programs?

Loyalty Programs 52

Loyalty Programs Loyalty Measurement Brands 52

Beyond Philosophy

OCTOBER 10, 2016

When striving for the next level of Customer Experience, it is critical to understand how your customers make decisions. As Customer Experience Consultants, we see our clients presume that customer evaluations of an experience occur at the product level. In fact, it seems like your customers didn’t notice the changes.

Hotels 167

Hotels Books Rewards Programs Retail 167

ShepHyken

APRIL 14, 2024

Each week, I read many customer service and customer experience articles from various resources. Lessons from the Field: 3 Easy Ways to Customize Customer Experiences & Increase Brand Loyalty by Anand Subbaraj (Fast Company) Personalization encourages customers to both return for more service and recommend that service to others.

Net Promoter Score 81

Net Promoter Score Article 2024 Loyalty Programs 81

Beyond Philosophy

NOVEMBER 21, 2017

I like a good deal as much as anyone, but as a customer experience consultant I’ve always thought these frenzied holiday sales were penny wise and pound foolish. And while the strategy can work in the short term, it’s no way to generate loyal customers in the long run. But this strategy does nothing to build customer loyalty.

Retail 124

Retail Rewards Programs Sales Loyalty 124

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

ShepHyken

OCTOBER 11, 2021

Each week I read many customer service and customer experience articles from various resources. 4 Ways to Level Up Your Customer Service in 2021 by Reuben Yonatan. Fast Company) Providing exceptional customer service is a tried and tested way for brands to stand out and succeed. Here are my top five picks from last week.

2021 81

2021 Article Customer Service Hospitality 81

Currency Alliance

JULY 16, 2020

Most marketing efforts produce conversion rates of less than 5%, signaling a crisis of communication with a make-or-break number of potential loyal customers. I propose there is a direct correlation between this miss and customer understanding. Some companies simply don’t want to share their customer data.

ROI 52

ROI Loyalty Loyalty Programs Rewards Programs 52