Untangling the Modern Customer Journey: A Guide to Effective Marketing Attribution – Part 1
Optimove
JUNE 1, 2023
At the heart of that low-key struggle is the cold hard truth that marketing touchpoints can become innumerable – not just in the figurative sense, but impossible to count, let alone quantify, measure and optimize. Instead, customers embark on a complex journey influenced by multiple touchpoints and channels.
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