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What IS a Customer Touchpoint?

Experience Investigators by 360Connext

Touchpoints within the customer journey help define a lot of moments, both good and not-so-good. Customer touchpoints in general are not often understood or appreciated from the customer’s perspective. Understanding the actual touchpoints your customers have with your organization is a basic part of that understanding.

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The Key to a Great Customer Experience Design

InMoment XI

Customer experience is every interaction your customers have with your company at any point. Customer experience design is the process of creating the customer experience at all touchpoints, from the initial discovery phase through to the post-purchase phase. To start, what is customer experience?

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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

Our A to Z Guide to Customer Experience Definitions and Terms covers everything you need to know, from clear definitions of key terms to a comprehensive overview of the topic. According to Finance Digest , 95% of customer interactions will be managed with AI by 2025.

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An Article On Customer Experience That Actually Makes Sense

GetFeedback

Customer experience is how your customers perceive their interactions with your company. We’ll go into more detail below as to why, but for now, here is our definition: Great customer experience means meeting or exceeding the expectations of your customer during all interactions with your company. We won’t mind. .

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3 Employee Experience Touchpoints That Impact Customer Experience

Experience Investigators by 360Connext

But what about the interactions your employees have on their own journey with your organization? 3 Key Touchpoints where Employee Experience and Customer Experience Meet: 1. In addition to your usual employee surveys, try creating touchpoints along the employee journey to collect feedback on the customer experience.

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How to Deliver a Great Customer Experience (VIDEO)

GetFeedback

Today, customers can interact with companies in more ways than ever, across unique channels, devices, and time zones. Countless customer interactions happen around the clock, and many fly below the radar. If you read definitions online, you’ll find a number of interpretations. But what does it really mean?

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How to Build a Customer Experience Persona

Experience Investigators by 360Connext

If so, you can definitely refer back to these when developing your CX Persona — but don’t make a carbon copy and consider your work done. Define and consider the specific points of interaction between the customer persona and your brand. Is there a specific journey or group of touchpoints you want to address?