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What Is the Difference Between Voice of Customer and Market Research?

InMoment XI

A lot of folks believe that voice of customer (VoC) programs and market research mean the same thing—but they’re actually quite different! Breaking Down the Difference Between Voice of Customer & Market Research. What Is the Definition of Voice of Customer (VoC)?

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Voice of Customer Examples: How Different Industries Use VoC Insights

Thematic

Tracking and examining customer conversations over multiple channels takes time and effort – which is why many top-tier brands and leading organizations are turning to AI-driven voice of customer (VoC) tools to extract insights from customer feedback at scale.

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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

As businesses recognize its value, the shift from a product-centered approach to a customer-centric one continues. Our A to Z Guide to Customer Experience Definitions and Terms covers everything you need to know, from clear definitions of key terms to a comprehensive overview of the topic.

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When CX Value Is Hard to Find: 3 Truths You Need to Hear if Your CX Program Isn’t Moving the Needle

InMoment XI

If you find yourself at the beginning of such a journey, we’ll be diving into three truths you’ll definitely want to hear. People often use the Voice of Customer (VoC) and customer experience as interchangeable terms when they technically do not operate the same way. Let’s get started!

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Staying Ahead of the Game: Behind Foot Locker’s Innovative CX Program to Fit the Modern Athlete

InMoment XI

We at InMoment have had the pleasure of working with some of the world’s greatest brands—and one brand that definitely stands out on that list is global footwear retailer, Foot Locker. And that means giving customers the most varied and innovative opportunities to leave feedback.

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Voice of the Customer (VoC) Feedback: Everything You Need to Know

GetFeedback

Building a cross-functional voice of customer program will give your customers a greater presence within your decision-making process and help create positive experiences, generate more referrals, and overall improve your customer satisfaction. Train all employees how to recognize Voice of the Customer feedback.

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How & why to restart your Voice of Customer program

Thematic

In this blog, we’ll discuss how to u nderstand your Voice of Customer (VOC) insights and why this is important. What are your customers actually telling you and how do you analyze this information to get to meaningful insights? A new take on Voice of Customer: driven by insights.