Optimove

OCTOBER 2, 2024

See the difference control groups make in this guide Download Now Why it matters: By attending Optimove’s CRM Lightning Talks at G2E Las Vegas 2024, marketers will walk away with deeper knowledge of event-based strategies, personalization, predictive analytics, and gamification—all crucial for optimizing player engagement, retention, and loyalty.

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Optimove

AUGUST 7, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: iGaming and Sports Betting operators can now deliver an unparalleled AI-orchestrated gamification experience, driving higher retention rates and deeper player engagement. For more insights on Optimove’s A)-Orchestrated Gamification Request a Demo.

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Optimove

AUGUST 15, 2024

The Forrester Wave : Email Marketing Service Providers, Q3 2024 How to treat every campaign like a marketing experiment Download Now >> Optimove believes this recognition means the following: It reinforced Optimove’s position as an Email marketing leader and serves as third-party validation for our offering. Read more here.

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Optimove

JANUARY 24, 2024

Re-engage your churned customers with this guide Download Now Why it Matters: Customer Journey Orchestration is a game changer for marketers. This article delivers practical insights for swift implementation, ensuring marketers are equipped to elevate their marketing game. Get ready for a marketing transformation like no other!

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Optimove

NOVEMBER 19, 2023

What is Multi Touch Attribution? Multi-Touch Attribution definition: Multi-Touch Attribution is a sophisticated analytical approach in the world of marketing that helps businesses and marketers understand the complex customer journey across various touchpoints and channels. So how does Multi-Touch Attribution work?

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Optimove

JULY 8, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: AI-orchestrated gamification combines the dynamic management of customer interactions with game-design elements to enhance user engagement. Predictive Insights: AI-orchestrated gamification provides predictive insights into player behaviors.

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InMoment XI

DECEMBER 7, 2023

CX is a multi-layered concept, and to truly understand customer experience at scale, you need to have a good understanding of customer experience KPIs and metrics. It also involves collecting and connecting customer experience data from every touchpoint and channel for a complete view of the customer journey.

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Optimove

FEBRUARY 22, 2024

Discover the latest email strategies to grab the attention of your customers Download Now Why It Matters: Learn how Terminal X improved overall average order value and increased profitability based on strategic initiatives that included increased pricing and minimum shipping requirements.

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Optimove

JULY 15, 2024

Re-engage your churned customers with this guide Download Now Why it Matters: Effective use of web inbox allows marketers to deliver personalized notifications directly to customers’ web and desktop inboxes, enhancing engagement and strengthening customer relationships.

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Optimove

JULY 8, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: AI-journey orchestrated gamification combines the dynamic management of customer interactions with game-design elements to enhance user engagement. Predictive Insights: AI-powered journey orchestration provides predictive insights into player behaviors.

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BirdEye

SEPTEMBER 6, 2023

Birdeye’s latest data report explores the significance of online reviews in consumer decision-making processes and sheds light on how the reputation of a multi-location business impacts its selection in local markets. Table of contents Key Findings: How frequently do consumers shop locally? Does reputation affect consumer choices?

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Optimove

AUGUST 29, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: For iGaming and sports betting operators, this post defines AI-orchestrated gamification and illustrates how it can transform player engagement strategies by delivering more dynamic and personalized experiences, directly impacting customer lifetime value and key business metrics.

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CSM Magazine

OCTOBER 14, 2024

Wordwatch’s experts will provide insights into modernising records management systems, reducing risks, and driving efficiency. Consolidating Interaction Data: How to streamline multi-channel data for easier regulatory compliance. To download a copy of the whitepaper, visit the Wordwatch website.

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ChurnZero

MARCH 1, 2024

Share resources with new users Welcome new users with a structured multi-channel campaign. Follow up on “net promoter score” responses Transform customer feedback into actionable insights. Execute a churn mitigation plan Tackle at-risk accounts with a proactive multi-channel approach.

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Optimove

SEPTEMBER 16, 2024

Up your mobile marketing game with this guide Download Now Why it Matters: Understanding how European lotteries leverage digital strategies and personalization is crucial for U.S. Focus on cross-channel marketing to reach diverse audiences. Download Now: All you need to know about mobile marketing Download Now>> 3.

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Optimove

JANUARY 30, 2024

Get CDP Institute’s Guide on why your CDP needs a brain Download Now Why it Matters: For marketers, the right way to measure campaigns is by using a multi-touch attribution model to understand the incremental impact of each touchpoint in a customer journey. Optimove takes it one step further. Optimove calls them Streams.

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Optimove

DECEMBER 21, 2023

Re-engage your churned customers with this guide Download Now Why it Matters: Marketing fatigue happens when consumers feel overwhelmed by generic and irrelevant messages. Increased investments are earmarked for 1) scaling personalization, 2) unifying customer data, 3) AI-based marketing automation, and 4) multi-channel orchestration.

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BirdEye

SEPTEMBER 4, 2024

This blog post uncovers everything you need about Instagram analytics—its benefits, tools to measure, and ways to tweak your social media strategy based on the insights. Gain insights into audience behavior The most brilliant of campaigns can fizzle out, making your investment moot if they don’t align with your audience’s interests.

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InMoment XI

JANUARY 2, 2023

But “it” is a multi-layered concept, and to truly understand customer experience at scale, you may need to track three very important metrics. Together, these can give you insight into where you stand and how to improve your CX: Net Promoter Score ( NPS ) Customer Satisfaction (CSAT) Customer Effort Score ( CES ). Download eBook.

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Net Promoter Score NPS Metrics Effort Score 221

Optimove

AUGUST 12, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: The “Goldilocks Zone” is just right — ensuring that players are neither bored with too-easy tasks nor frustrated by tasks that are too hard. The key to their continued happiness lies in finding the perfect balance: challenging but not overwhelming.

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Qualtrics

MARCH 1, 2021

Whether you’re a large multi-national or a small business just starting up, surveys are a cost-effective and accessible method for gaining vital insights to help you thrive. Download your free CSAT survey template. Download your free NPS survey template. Download your free website satisfaction survey template.

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Optimove

JUNE 19, 2024

Journey Orchestration helps marketers set goals and apply relevant customer insights for audience segmentation; it also helps them manage and plan the timing and sequencing of channels for multichannel marketing campaigns and journeys. What is Journey Orchestration? Why is Journey Orchestration important?

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Touchpoint Multi-Channel ROI Customer Journey 52

NICE inContact

MAY 8, 2019

How about the latest digital channels? We surveyed more than 900 contact center leaders across the US, UK, and Australia to discover insights about quality of service delivered, according to businesses themselves, across both self-service and agent-assisted channels. And what about your company? The results?

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Optimove

MARCH 20, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: The position-less marketer is adaptable and versatile, a professional who can excel in various roles and tasks. Embracing the principles of position-less marketing can provide companies with a competitive edge in a dynamic and fierce market.

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BirdEye

MARCH 22, 2024

We’ll reveal how leveraging the right tracker can provide you with unparalleled insights, empowering you to not only grow your audience more strategically but also to connect with them on a deeper level. Seek tools that give insights into demographics, locations, interests, and engagement.

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BirdEye

MARCH 22, 2023

Some social media scheduling tools also offer analytics and insights into your brand’s social media performance. These tools allow businesses to automate the process of logging into individual social media channels and manually publishing each piece of content. Buffer Buffer is a social media scheduler with four plan options.

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Thematic

OCTOBER 8, 2024

The final step is to translate your findings into actionable insights and get your whole organization involved in implementation. These insights can then be used to improve CX training or response processes, and ultimately better meet customer expectations. Boosting Retention and Loyalty With 37.9%

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BirdEye

JANUARY 5, 2023

Online reputation manager skill set Technical knowledge for an online reputation manager The day-to-day of an online reputation manager Public relations and reputation management working together Why multi-location companies need to manage their online reputation FAQs of an online reputation manager Birdeye: All-in-one online reputation management.

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Optimove

MARCH 14, 2024

See the difference control groups make in this guide Download Now Why it Matters: With past major sporting events yielding double the revenue compared to the off-season, the Euro 2024 is a marketer’s golden ticket to success and presents a significant opportunity for operators worldwide.

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TechSee

MAY 18, 2022

This metric will provide essential insights into whether your current call center staff can handle the incoming inquiry volumes, whether you are overstaffed or understaffed at particular periods of the year, whether your agents are maximizing their time spent with customers, or whether more training is required.

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Call Center Contact Center Multi-Channel Metrics 109

BirdEye

MARCH 4, 2024

In fact, according to Birdeye data , 36% of multi-location marketers send personalized messages to their customers daily. API integrations allow dripping across multiple channels like email, SMS, or web ads. Insight through analytics In-depth tracking of drip campaigns provides data like open rates, click rates, and conversion rates.

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Bold360

DECEMBER 7, 2020

COVID-19 has accelerated multiple trends, such as remote work, remote learning, digital streaming, and all kinds of multi-channel digital engagement. Building the agility needed to support customers and employees as they shift to digital channels, especially in times of crisis, takes digital maturity.

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Optimove

APRIL 15, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it matters: Position-less marketing is crucial for marketers as it enables them to leverage the rapidly changing digital landscape, fostering agility, innovation, and collaboration within their teams. Download Now Why is adaptability crucial for Position-less Marketers?

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SurveySensum

NOVEMBER 25, 2024

It provides software solutions that allow companies to collect feedback from customers through various channels such as surveys, social media, email, and website interactions. AI-Powered Insights : The tool leverages advanced analytics to uncover actionable customer experience trends. However, the tool lacks in certain areas.

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Inbenta

JANUARY 30, 2020

Other noticeable advantage of this self-service solution, bots use existing platforms or browsers that travelers already have on their phones, which means that they don’t need to download a separate app and clutter their device. As we’ve seen it, chatbots come with multi-faceted benefits for tourism businesses.

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BirdEye

SEPTEMBER 29, 2023

It helps you define brand strategies , choose product development tools, and find the proper channels for your sales team to engage with your customers. Different marketing channels, like social media and email marketing, work differently on your target audience, depending on their preferences. But this knowledge does not come easy.

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inQuba

FEBRUARY 21, 2023

Tailored, contextualized engagement across multiple channels is the benchmark. Our client, a multi-million-dollar P&C and life insurer established in the late-90s, approached inQuba to radically improve conversion in the policy holders’ onboarding journey. This would include everything from times of day to channel preferences.

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