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Calculating the ROI of CX: Complete Guide 2019 [Includes Spreadsheets]

Thematic

This blog is a comprehensive guide that will tell you everything you need to know about calculating the ROI of Customer Experience (CX) to move from insights to action. It includes a step-by-step guide to help you calculate the ROI of CX. The question on everyones mind is: How can I prove the ROI of CX to my executive teams?

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Multi-Touch Attribution

Optimove

What is Multi Touch Attribution? Multi-Touch Attribution definition: Multi-Touch Attribution is a sophisticated analytical approach in the world of marketing that helps businesses and marketers understand the complex customer journey across various touchpoints and channels. So how does Multi-Touch Attribution work?

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2023 consumer data report: How online reviews shape multi-location businesses

BirdEye

Birdeye’s latest data report explores the significance of online reviews in consumer decision-making processes and sheds light on how the reputation of a multi-location business impacts its selection in local markets. Table of contents Key Findings: How frequently do consumers shop locally? Does reputation affect consumer choices?

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Journey Orchestration

Optimove

Journey Orchestration helps marketers set goals and apply relevant customer insights for audience segmentation; it also helps them manage and plan the timing and sequencing of channels for multichannel marketing campaigns and journeys. Why is Journey Orchestration important? Journey orchestration is a pivotal strategy in modern marketing.

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Measuring Customer Journeys Like a Pro

Optimove

Get CDP Institute’s Guide on why your CDP needs a brain Download Now Why it Matters: For marketers, the right way to measure campaigns is by using a multi-touch attribution model to understand the incremental impact of each touchpoint in a customer journey. Optimove takes it one step further. Optimove calls them Streams.

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Business surveys – 16 free questionnaire templates you can download

Qualtrics

Whether you’re a large multi-national or a small business just starting up, surveys are a cost-effective and accessible method for gaining vital insights to help you thrive. Download your free CSAT survey template. Download your free NPS survey template. Download your free website satisfaction survey template.

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Accelerate growth with Instagram analytics : A complete guide 

BirdEye

Instagram analytics mainly come in three forms: Core account metrics Audience metrics Account performance metrics Here is a list of the top Instagram analytics metrics every multi-location business must track. It is an essential metric for optimizing ad campaigns, measuring ROI, and identifying high-performing ad creatives.