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In 2025, Powerful Journey Orchestration Requires Surgical Journey Pruning 

Optimove

How AI is Transforming CDPs Download Now >> Why it Matters: Journey pruning is key to creating more effective, personalized marketing campaigns that maximize customer engagement and Return on Investment (ROI.) How AI is Transforming CDPs Download Now>> What Is Journey Pruning?

2025 52
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Benefits of Virtual Fitting Rooms for Ecommerce CX

Retently

This smooth transition between channels not only makes shopping more convenient but also keeps each touchpoint personalized, as virtual fitting room data can inform in-store recommendations. By addressing the most critical challenges in ecommerce, VFRs deliver a powerful return on investment.

Retail 144
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Optimove’s 2023 Survey Key Highlight: Brands Still Subject Consumers to Marketing Fatigue

Optimove

Re-engage your churned customers with this guide Download Now Why it Matters: Marketing fatigue happens when consumers feel overwhelmed by generic and irrelevant messages. It can cause customer alienation, diminished loyalty, and reduced trust and lead to negative brand perception, wasted resources, and lower return on investment.

2023 111
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Calculating the ROI of CX: Complete Guide 2019 [Includes Spreadsheets]

Thematic

As I later learned, in the business world, ROI or Return on Investment calculations play a similar role. When calculating the costs of investments into CX, these are the typical areas companies invest into: 1. Measuring NPS of their customers at various touchpoints and identifying underperforming touchpoints.

ROI 123
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Journey Orchestration

Optimove

It is important as it enables brands to seamlessly tailor personalized experiences across multiple touchpoints and channels. Optimized Customer Engagement: Marketers ensure consistent and impactful engagement throughout the entire lifecycle by mapping out and optimizing the customer journey across various touchpoints.

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The ROCX™ Report: How Journey Mapping Software Transforms Customer Touchpoints Into Action Drivers that Deliver ROI

Clarivate

At some point during the implementation of your Customer Experience (CX) strategy and plan, you will be asked to show a Return on Investment (ROI). How can you measure improvement of those touchpoints in a way that matters to a customer? Does your customer survey give you additional insights about these touchpoints today?

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Power up your digital marketing: The game-changing guide

BirdEye

This enables businesses to optimize their efforts and achieve a better return on investment (ROI) compared to traditional marketing methods. Sales cycle: B2B usually has a longer sales cycle involving multiple touchpoints, as purchasing decisions are more complex and require approval. Why is digital marketing important?