Reshaping retail: 3 innovation strategies for the e-commerce era
Alida
APRIL 4, 2017
That stunning stat demonstrates why brick-and-mortar retailers need to pursue an omnichannel strategy. Disney Retail, for example, created a new division that combines its retail and e-commerce capabilities. Providing an omnichannel experience, however, isn’t just about having a mobile app or a responsive website.
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