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A Deep Dive into Conversational Intelligence

InMoment XI

The goal of conversation intelligence is to enhance communication, improve collaboration, and extract valuable information from interactions. This information, in turn, empowers companies to tailor their products, services, and communication strategies to meet the evolving needs of their customer base.

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Beyond NPS: Why Customer Feedback Needs a 360-Degree Revolution

eglobalis

By embracing a more nuanced approach, organizations can gain a comprehensive understanding of customer sentiment, facilitating more informed decision-making and enhancing overall customer satisfaction. For instance, a company’s operating profit number is useless without additional metrics and other supporting information.

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The Big-E’s: E-commerce and Customer Experience

Kustomer

The nature of the customer experience within e-commerce has never been more vital to the life of a brand than it is at this moment. While e-commerce (buying over the internet) has been growing in leaps and bounds before the pandemic, online shopping quite simply exploded in 2020.

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How To Start Using AI-Powered Sentiment Analysis

Thematic

You can get a snapshot of sentiment across many channels at the same time. But online reviews are a great source of information about how you can improve your services, products, and overall customer experience. For instance, an e-commerce company might pick up on recurring complaints about product quality or delivery times.

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Untangling the Modern Customer Journey: A Guide to Effective Marketing Attribution – Part 1

Optimove

The (modern) Customer Journey In today’s dynamic e-commerce landscape, understanding the customer journey has become more critical than ever. Instead, customers embark on a complex journey influenced by multiple touchpoints and channels. But what is the journey of a customer in e-commerce?

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Multi-Touch Attribution

Optimove

What is Multi Touch Attribution? Multi-Touch Attribution definition: Multi-Touch Attribution is a sophisticated analytical approach in the world of marketing that helps businesses and marketers understand the complex customer journey across various touchpoints and channels. So how does Multi-Touch Attribution work?

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Choosing the right retail marketing platform to power up sales

BirdEye

A unified retail marketing software allows multi-location businesses to centralize their marketing operations and gain a comprehensive view of customer experience management. Knowing whom to target and which channels to bank on gives your retail business a definite edge over your competitors.

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