Wed.Apr 02, 2025

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6 Unexpected Things Your Retail IVA Can Accomplish

Interactions

For retailers, there are certain table-stakes expectations when it comes to Intelligent Virtual Assistants (IVAs). An acceptable retail IVA should be able to look up orders, check shipping status, and provide information about store locations. A better, more advanced IVA may be able to process branded card payments and even manage returns without escalation.

Retail 62
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Avoid Costly Research Mistakes in Global Research

2020 Research

Key Takeaways Cutting costs the wrong way can lead to higher expenses. While skipping professional translations or recruiting only English-speaking respondents may seem budget-friendly, these shortcuts often result in poor data quality, misinterpretations, and costly rework. Local expertise is essential for accurate insights. Relying on AI or generalist approaches can miss critical cultural and linguistic nuances.

Culture 52
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What’s Your Morning Routine? Behind the Viral Trend

Brandwatch CX

Ashton Hall's morning routine trend was a hit. But what does it mean for brands? Here's another case for trend-based marketing.

Brands 52
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A New Chapter for Centercode: Launching Our Partner Program

Centercode

CEO Luke Freiler announces Centercode Partners, a new program for resellers and MSPs to enhance user testing for clients.

52
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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The Augmented Architect: Real-Time Enterprise Architecture in the Age of AI

Forrester's Customer Insights

By Charles Betz and Stphane Vanrechem Enterprise architecture has always aimed for clarity, control, and coherence. Yet its practitioners are often thwarted by an overwhelming paradox: they must guide the evolution of vast, dynamic enterprises using tools and processes that are static, fragmented, and slow.

More Trending

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Four Key EUC Trends From IGEL’s Now And Next 2025 Event

Forrester's Customer Insights

Last week I had the pleasure of attending IGELs end-user computing (EUC) flagship event: Now and Next 2025. Hosted in Miami, Florida, the event is one of the biggest events for EUC professionals and vendors.

2025 26
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The Hidden Cost of Unclean Airport Restrooms: More Than Just Bad Smells

Opinionator

Introduction – The Impact of Airport Restroom Cleanliness on Airport Performance The US has 58 lines and over 5,000 airports. This means air travel is highly competitive where passengers increasingly expect a seamless and comfortable journey from the moment they arrive at the airport until they reach their final destination. Numerous factors contribute to a […] The post The Hidden Cost of Unclean Airport Restrooms: More Than Just Bad Smells appeared first on Opiniator.

Travel 52
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Step-by-Step Guide: How to Find Contact Information with Automation

CSM Magazine

In today’s world, connections are everything. Whether for work, business promotion, or personal inquiries, most people come to a point when they need to contact someone they don’t know personally or reestablish a connection with someone they have been out of touch with for years. In both cases, the main stumbling block is the contact info how do you access new information that might have changed over time or get contact info you never had in the first place?

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Social Media Market Research: How to Use Social Media Effectively for Market Research in 2025

Brandwatch CX

Historically,brands have often performed market research with the aim that their strategic decisions could be based off more than just instinct. Theyve commissioned focus groups, consumer surveys or psychology experiments to answer a specific question that will help inform their choices. Each research technique bears its own benefits and misgivings.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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How to Choose the Best Employee Scheduling Software for Service-Based Businesses

CSM Magazine

Running a service-based business means making labor costs and other company-related expenses work, juggling shifts, last-minute changes with time off requests, and employee availabilityall while keeping customers happy. Luckily, having the right employee scheduling software can save you time, reduce errors, and boost productivity. But with so many options out there, how do you pick the best one?

Demo 52
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Generative AI Innovation In Security Tools Is Finally Getting Interesting

Forrester's Customer Insights

Last week, I spoke at the C2 conference in London. The C2 conference is an invite-only threat intelligence conference run by the team at SE Labs. The core themes of the event were timely and provoked interesting discussion: artificial intelligence, supply chain security, and cyber hygiene.

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TikTok Won’t Get Banned This Week

Forrester's Customer Insights

Shortly after the original TikTok ban deadline hit on January 19th, President Trump declared an executive order that delayed enforcement of the ban by 75 days. The app went dark for a few hours, but then came back online and is currently available in the app stores for download.