Tue.Apr 02, 2024

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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

Your relationship with customers is built one step at a time. Every interaction they have with your organization leaves an impression — and you want it to be a good one! ‘Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. And for good reason! Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways.

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How to Improve CSAT Score – 6 Step Strategy

Comm100

Customer satisfaction (CSAT) scores are a vital metric for any business trying to track and improve their customer service and support. The scores provide a snapshot of how satisfied your customers are with your products or services, indicating areas of success and those needing improvement. A higher CSAT score not only reflects happier customers but also drives loyalty, positive word-of-mouth, and increased revenue potential.

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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

Your relationship with customers is built one step at a time. Every interaction they have with your organization leaves an impression — and you want it to be a good one! ‘Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. And for good reason! Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways.

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Why you should unlist, not delete, your YouTube videos

BirdEye

Ever looked back at your early YouTube videos and cringed? You’re not alone. As a content creator on YouTube, it’s natural to have moments where you consider deleting some of your older videos. Maybe the quality isn’t up to par, or the content no longer aligns with your channel’s current direction. However, before you rush to hit that delete button, there’s a better option to consider.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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[Experience Action Podcast] Must-Haves for Successful CX Programs

Experience Investigators by 360Connext

Embark on a journey with Jeannie Walters as we unlock the secrets to customer experience success that transcend industries. There are aspects to managing the customer experience in an intentional and proactive way that are true no matter the size of the organization, the leadership, the industry, you name it. We’re exploring the must-have elements as opposed to nice-to-haves and mentioning some things you might want to actively ignore.

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Rebellion at Dollar General! A Challenge to CX Strategies?

CX University

Employee experience is receiving increasing attention in our experience ecosystem. Companies increasingly recognize that employee experience can be positive, powerful, and influential in engaging customers. IBM Smarter Workforce Institute and Globoforce’s Work Human Research Institute’s research 1 found that organizations need influential leaders who can provide clarity and direction and focus on practices that drive employee experiences.

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2022 World Cup Player Behavior Provides Insights for Euro 2024: What Makes New Players Tick?   

Optimove

Re-engage your churned customers with this guide Download Now Why it Matters: Euro 2024, June 14th to July 14th, 2024, in Germany, represents a major opportunity for brands to attract and retain new players. Like every sporting mega event, Euro 2024 will attract a wave of new players. Understanding what makes new players tick and how to retain them will help operators drive growth.

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Unveiling Our New Brand: A Conversation with Braze Executive Creative Director Greg Erdelyi

Braze

At Braze, we believe in the power of transformation. As we continue to evolve and adapt to the ever-changing customer engagement landscape, we've taken a bold step forward with our recent brand update.

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Top 8 Best BPO Companies for SMEs in Data Entry

Magellan Solutions

Top 8 Best BPO Companies for SMEs in Data Entry In the fast-paced world of business process outsourcing (BPO) , small and medium-sized enterprises (SMEs) continuously peruse the maze of service providers to look for the best partner able to offer the most reliable and cost-efficient solution for their data entry needs. The right BPO company can be a game-changer for an SME.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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14 Tips for Optimizing a Supply Chain

CSM Magazine

Any business selling products earns its success and revenues based largely on how efficient its supply chain is. When a supply chain operates efficiently, you have growth and profits. It eats into revenues and operations when it isn’t organized or encounters difficulties without resolution. An effective supply chain is a must but requires ongoing refinement to keep it performing optimally in an evolving and competitive market.

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Pros and Cons of Outsourcing Explained

Helpware

Who doesn't need an extra pair of hands now and then? Especially when it comes to Small and Medium-sized Enterprises (SMEs) development, understanding the benefits of outsourcing represents crucial knowledge that may have a deep impact on the company's short- and long-term growth.

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A Guide for Every Business in Choosing a CRM

CSM Magazine

When it comes to customer relationship management (CRM), not every industry finds its rhythm with the same beat. The intricate needs of a real estate agent, thriving on a large network to clinch deals, contrast greatly with the contractor’s reliance on a CRM to clock the work hours of their team. This difference in needs has given rise to a ton of CRM solutions, each tailored to fit specific industries.

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They’re already robots

Zeisler Consulting

All the rage these days in Contact Center online webinars and consortia is the topic of automation and “AI”… “Bots”, “ChatGPT” (I still don’t understand what that does, but apparently, as far as you know, I’m using it to write this article right now.) The ominous overtone to most of these conversations is that Robots are coming for your Contact Center!

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Five Things To Know Before Purchasing a Private Proxy Server For Web Scraping

CSM Magazine

Collecting large amounts of data online is only possible with scraper bots that can do it automatically in a few minutes. However, the short time you scrape can take a lot of preparation, and choosing the right proxy server might be the most important thing. A bad choice of proxies can hinder even the simplest web scraping project. IP bans, CAPTCHAs, location restrictions, slow speeds, and many other problems can be avoided with the right proxy type.

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Cross-Team Collabs: How UX Design and UX Research Align at dscout

dscout People Nerds

What does it look like to bring Research and Design together in a way that emphasizes collaboration and alignment across departments? Lauren Madura and Claire Ruggiero break it down.

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Optimove Identifies a New Era of Marketers and Coins the Phrase “The Position-less Marketer”

Optimove

In the evolving landscape of digital marketing, Optimove , the first Customer-Led Marketing Platform, has identified a new archetype: “The Position-less Marketer.” It was announced during the keynote talk by Optimove founder and CEO Pini Yakuel on March 20, 2024, at the software firm’s user conference, Optimove Connect. The Position-less Marketer was inspired by versatile players in sports and music — and reflects a trend towards adaptability and versatility in marketing roles.