Thu.Apr 18, 2024

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Best Practices for Conducting an In-App NPS Survey

Retently

Are you leveraging the full potential of the in-app NPS survey to tap into customer feedback? Discover the effectiveness of in-app NPS surveys in capturing customer sentiment and learn best practices for embedding them into your digital platform for more meaningful insights that drive growth. Ready to learn how a simple question can lead to big changes?

NPS 78
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Want to Improve CX Significantly? Enhance Your Communication Strategies!

Daniel Group

Want to Improve CX Significantly? Enhance Your Communication Strategies! Intuitively, we recognize the pivotal role of communication in delivering a memorable customer experience. If you reflect on your own positive experiences, many of them likely arose from the effectiveness of communication. In this blog, you will learn how enhancing your communication strategies will improve your CX significantly.

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Three Examples of How Brands Can Reduce Churn

Braze

To help marketers support more effective retention programs, we’ve highlighted three strategies from brands that have successfully reduced customer churn by embracing a thoughtful, retention-focused approach to customer engagement.

Brands 78
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Privacy in the Age of Personalization: Striking the Right Balance

Beyond Philosophy

Learn more about Colin Shaw : Join over 80,000 people on our LinkedIn Newsletter list or visit our website for more great podcast episodes. Listen to the podcast: Personalization is a key element in doing business today. However, getting too personal can be off-putting in some situations. So, today we are going to look at how you can strike a balance between personalizing your interactions and offerings for customers without freaking them out.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Discover how Rank Group revolutionizes player experiences and boosts engagement, retention rate, and other KPIs with Opti-X

Optimove

The post Discover how Rank Group revolutionizes player experiences and boosts engagement, retention rate, and other KPIs with Opti-X appeared first on Optimove.

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Driving Growth with Customer Engagement: Kaizen Gaming’s Marketing Journey – Optimove Connect 2024

Optimove

Optimove ensures marketing starts with the customer and not campaign/product. Customer-led marketing delivers brands an average increase of 33% in CLTV.

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What Are Large Language Models (LLMs)?

CSM Magazine

The landscape of customer service is dramatically changing with the introduction of artificial intelligence (AI), particularly large language models (LLMs) such as ChatGPT. One of the main benefits of LLMs in customer service is increased efficiency. With traditional customer service methods, human agents can only handle a limited number of interactions at once.

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The Marketplace to DTC Journey: Unleashing Lifetime Value with Customer Engagement Innovations by Jabra

Optimove

Optimove ensures marketing starts with the customer and not campaign/product. Customer-led marketing delivers brands an average increase of 33% in CLTV.

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The Undeniable Link Between Employee Experience and Customer Experience

Feedbackly

An excellent customer experience is often a result of excellent employee experience. After all, it’s not easy to keep your customers happy without the contribution of your employees. Companies blossom when they make their employees feel appreciated. However, many brands overlook the importance of employee experience. One of the top CX trends in 2024 is the increased focus on employee experience, not just as a means of better branding but also as the ultimatum to keep customers happy and satisfie

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Harnessing Experimentation: How Sisal set up its People, Process, and Solutions to Maximize Customer Experience

Optimove

Optimove ensures marketing starts with the customer and not campaign/product. Customer-led marketing delivers brands an average increase of 33% in CLTV.

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What is CPaaS?

CSM Magazine

CPaaS stands for Communications Platform as a Service. It’s a cloud-based delivery model that allows businesses to add real-time communication features such as voice, video, and messaging to their own applications without needing to build back-end infrastructure and interfaces. The CPaaS market has been experiencing significant growth. The market size is valued at USD 8.73 billion and is projected to grow to USD 45.3 billion by 2029, according to Fortune Business Insights and Markets and Markets

2029 52
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Digital customer engagement: how to balance one-to-one and digital interaction

ChurnZero

Congratulations – you’re adopting a digital customer success strategy! Those are some big shifts – whether it’s updating your books , implementing a new management system, or revamping the tools, resources, and customer journeys you already have. So, now what? Make sure you’re still delivering high-touch, one-to-one engagement. Wait, say that again?

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How to Keep High-Maintenance Customers Happy

CSM Magazine

High-maintenance customers often have higher expectations, require more attention, and may take up a significant portion of your customer service resources. However, they also provide unparalleled opportunities to showcase the quality of your customer service and to build loyalty. Here we’ll explore strategies to effectively manage and satisfy high-maintenance customers, ensuring that both their needs and your company’s goals are met.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Why Is It Getting Harder to Be a Good Customer Service Leader?

Brad Cleveland Blog

Many customer service leaders today are scratching their heads and wondering why it feels like it is harder than ever to be effective as a customer service leader. Why is that? What is making it more difficult to meet the … Continue reading → The post Why Is It Getting Harder to Be a Good Customer Service Leader? appeared first on Brad Cleveland.

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DSSL Rolls-Out BigChange Mobile Field Service Management System

CSM Magazine

DSSL Group, the security systems company, has rolled-out a new field service management system from BigChange. The cloud-based system incorporates vehicle tracking, mobile workforce app, intelligent job scheduling and an online customer booking portal. The system has already helped the Essex-based company offset more than 200 tonnes of CO2 and achieve net zero running for its fleet of vehicles, as well as reducing paper use by around 20,000 sheets a year.

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How to Set Net Promoter Score® Targets For Your Staff and Company

Genroe

In this post I provide a practical approach to setting Net Promoter targets for your organisation and staff. The post How to Set Net Promoter Score® Targets For Your Staff and Company appeared first on Genroe | Customer Experience | Net Promoter Score.

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A Rising Tide: Updates on NOAA’s CX Transformation

Forrester's Customer Insights

Over the past two years Forrester has helped NOAA achieve a five-year CX transformation in just two years.

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Frost Radar: Voice of Customer Analytics, 2024

Understanding and improving your customer experience (CX) can have a massive impact on your bottom line. Choosing the right voice of customers (VoC) solution is a critical step to elevating CX. Frost & Sullivan researched more than 50 leading VoC vendors, analyzing both their “innovation index” and “growth index” to independently select the top 10 performers in each of these categories.

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Girl Math: What’s Behind the Viral Trend and What Do Marketers Need to Know?

Brandwatch CX

A deep dive into the TikTok girl math trend, insights around the online conversation, and how brands can benefit from this trend.

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Discover how Optimove helps Natural Cycles tailor personalized messaging and streamline campaign orchestration

Optimove

Optimove ensures marketing starts with the customer and not campaign/product. Customer-led marketing delivers brands an average increase of 33% in CLTV.

Brands 76
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Girl Math: What’s Behind the Viral Trend and What Do Marketers Need to Know?

Brandwatch CX

A deep dive into the TikTok girl math trend, insights around the online conversation, and how brands can benefit from this trend.

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The Future of Customer Led Marketing – Optimove Connect 2024 Keynote

Optimove

Optimove ensures marketing starts with the customer and not campaign/product. Customer-led marketing delivers brands an average increase of 33% in CLTV.

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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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Revolutionizing Healthcare Research: A Q&A With Industry Experts

2020 Research

Key Takeaways The future of healthcare research is exciting due to the ability to use data to swiftly find solutions and bring treatments to patients in need. Healthcare research teams are actively testing and validating AI-generated information while considering compliance and regulatory concerns. By learning from other industries and incorporating measures to ensure compliance, healthcare research can effectively utilize AI tools while making informed decisions and maintaining regulatory stand

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The Position-less Marketer – Optimove Connect 2024 Keynote

Optimove

Optimove ensures marketing starts with the customer and not campaign/product. Customer-led marketing delivers brands an average increase of 33% in CLTV.

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How to Develop a Fintech App in 2024: The Complete Guide

Helpware

Few industries compare to the world of financial technology (fintech) when it comes to the pace and speed of innovation. From mobile banking and peer-to-peer lending to AI-powered robo-advisors, fintech apps have revolutionized in just over a decade the way we manage our finances. Gone are the days when you had to spend hours waiting in line at banks.

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DAZN’s Evolutionary Journey: The Building Blocks of Smarter Targeting

Optimove

Optimove ensures marketing starts with the customer and not campaign/product. Customer-led marketing delivers brands an average increase of 33% in CLTV.

Brands 76
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AI for Business Outcomes: Selecting the Right Tools to Drive Results

Customers expect to be able to interact with your organization whenever and however they want. They also expect your agents to have insights into their journeys so that they don’t have to repeat themselves as they move through various channels. And, if they’re not able to, they just might find one of your competitors who will offer the flexibility they are looking for.