Fri.Dec 15, 2023

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Communicating CX: 15 Tips for Talking About Customer Experience

Experience Investigators by 360Connext

Customer experience is not a fad or a trend or a buzzy phrase. And yet, organizations often treat it like it is. They hang a banner, then ignore it. They announce it as an annual theme, then forget it by February. Or they simply talk about it without actually putting any rigor or discipline or even real goals to it. That’s why the foundational work of defining CX at your organization — through a CX Mission Statement and CX Success Statement — is so critically important to accomplishing real ch

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SMS as Part of Insurance Companies’ Interaction Strategy

SaleMove

Insurance companies are effectively using SMS to send claim status updates, provide billing reminders and re-engage abandoned applications. The post SMS as Part of Insurance Companies’ Interaction Strategy appeared first on Glia Blog | Digital Customer Service Explained.

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Brand Health: What is It and How to Measure It

Brandwatch CX

There are various definitions of brand health. Each includes a collection of metrics and approaches, but they all lead to the same thing. Brand health is essentially measured by how effective your brand is in helping you to achieve your aims. That effectiveness can be measured in a number of ways, such as: Brand Reputation Brand Awareness Brand Equity Employee Engagement Brand Positioning Brand Delivery These are just a few examples, but they arguably all fall under brand health.

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Birdeye makes social media management for multi-location easy 

BirdEye

Have you ever wondered why multi-location businesses have different social media accounts? Our recent webinar, ‘Local social: How to manage social media across locations,’ for Birdeye VIEW 2023, unveils the real-life success story of Valley Veterinary Care’s social media reputation management. It explores how they balanced corporate consistency with local authenticity.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Brand Health: What is It and How to Measure It

Brandwatch CX

There are various definitions of brand health. Each includes a collection of metrics and approaches, but they all lead to the same thing. Brand health is essentially measured by how effective your brand is in helping you to achieve your aims. That effectiveness can be measured in a number of ways, such as: Brand Reputation Brand Awareness Brand Equity Employee Engagement Brand Positioning Brand Delivery These are just a few examples, but they arguably all fall under brand health.

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How Uniform Providers Can Optimize Operations with B2B E-Commerce Solutions

CSM Magazine

The uniform industry, while essential, has traditionally faced challenges in optimizing its operations. Inefficiencies in procurement, inventory management, and order processing can hinder business performance. However, the advent of Business-to-Business (B2B) e-commerce solutions presents a transformative opportunity for uniform providers to streamline their operations, enhance efficiency, and stay competitive in a rapidly evolving market.

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Omnichannel Retail: Strategies, Examples, and Trends Explained

Help Scout

In this article, we’ll take a closer look at omnichannel retail, discuss successful (and not so successful) examples, identify emerging trends, examine its impact on customer experience, and recommend ways you can effectively measure its success.

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December 2023 Bonfire Marketer of the Month: CVS Health’s Austin Hed

Braze

Each month, Braze selects one individual as our Marketer of the Month in order to celebrate the exceptional work being done by members of our Braze Bonfire community. This month, we’re recognizing Austin Hed, Digital Product Owner at CVS Health.

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The Easiest Way to Create an Online Feedback Form

Zonka Feedback

Effective communication is essential in all aspects of life, from family to school to business and more. If you are a business owner or manager, it is essential to know how your customers perceive your products and services and their overall experience with your business. This is where the need to gather customer feedback comes into the picture and online feedback forms help you just do that!

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Frost Radar: Voice of Customer Analytics, 2024

Understanding and improving your customer experience (CX) can have a massive impact on your bottom line. Choosing the right voice of customers (VoC) solution is a critical step to elevating CX. Frost & Sullivan researched more than 50 leading VoC vendors, analyzing both their “innovation index” and “growth index” to independently select the top 10 performers in each of these categories.

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Five Opportunities for CS in a World Full of AI-Driven Change

Gainsight

Shhhh. Listen. Hear that? It’s the sound of the SaaS universe undergoing a massive change. Actually, the sound is more like a roar than a whisper. Between sky-high interest rates and AI-driven disruption, we don’t see the speed of change slowing down anytime soon. That means every company is in belt-tightening mode. SaaS leaders and investors are scrutinizing headcount closely, especially in departments that aren’t directly tied to the bottom line.

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Bitcoin’s Risky Gamble: Brute Force Attacks

CSM Magazine

One of the primary security risks in the world of Bitcoin and other cryptocurrencies is the threat of brute force attacks. These attacks essentially involve an attacker attempting to crack a cryptography key by systematically checking all possible keys until the correct one is found. While theoretically plausible, these attacks are computationally demanding and time-consuming.

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How To Align Customer Success and Product Teams for Better Results

SmartKarrot

In the ever-evolving landscape of business, the collaboration between customer success and product teams has become increasingly critical. This synergy not only enhances customer experiences but also contributes significantly to improved business outcomes. As a seasoned customer success expert , I am excited to delve into the nuances of fostering effective teamwork between these two indispensable units and how this collaboration can be the game-changer your organization needs.

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Curiosity, Testing in Fintech, and Embracing Healthy Tension

Centercode

Discover fintech's future with Square's Beta Queen, Lindsay Brown, in our revealing podcast episode!

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Unlock the Future of Learning Growth and Retention at Cognition24!

The annual Cognition virtual conference is back on October 16, and this year it’s FREE! You’ll enjoy: Inspiring Keynotes from top learning industry leaders, providing fresh perspectives to help you outperform the competition. Hands-on, Skill-Building Sessions to elevate your growth, retention, and product adoption strategies. Exclusive First Look at the latest innovations from Thought Industries, empowering you with tools to grow faster.

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How To Align Customer Success and Product Teams for Better Results

SmartKarrot

In the ever-evolving landscape of business, the collaboration between customer success and product teams has become increasingly critical. This synergy not only enhances customer experiences but also contributes significantly to improved business outcomes. As a seasoned customer success expert , I am excited to delve into the nuances of fostering effective teamwork between these two indispensable units and how this collaboration can be the game-changer your organization needs.

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How CX Teams Must Adapt To Steer A Journey-Centric Transformation

Forrester's Customer Insights

Tasks And Responsibilities To Activate And Evolve Journey Centricity Need a menu of tasks that CX teams can assume to steer a journey-centric transformation? Find it in our new report! Embracing journey centricity often takes years.

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The Core Tenets That Set High-Performing Portfolio Marketing Teams Apart

Forrester's Customer Insights

Results from Forrester’s Portfolio Marketing Survey, 2023, reveal that high-performing portfolio marketing teams prioritize strategic activities and take an audience-focused approach to their work. This blog post reveals the top three practices we see high-performing portfolio marketing teams doing differently.

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Cooking Up A Storm: AI Will Drive Process Industry Innovation

Forrester's Customer Insights

It is this time of year where I usually like to try and make seasonal specialties from other parts of the world. I’ve been exchanging recipes with my colleague George Lawrie. I’m not sure how anyone can really eat the mince pies he tells me are delicious.

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AI for Business Outcomes: Selecting the Right Tools to Drive Results

Customers expect to be able to interact with your organization whenever and however they want. They also expect your agents to have insights into their journeys so that they don’t have to repeat themselves as they move through various channels. And, if they’re not able to, they just might find one of your competitors who will offer the flexibility they are looking for.

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Cybersecurity Consultancies Face Goldilocks-Style Expectations From APAC CISOs

Forrester's Customer Insights

This blog post announces The Forrester Wave™: Cybersecurity Consulting Providers In Asia Pacific, Q4 2023 report.