Thu.Oct 31, 2024

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Call Center Metrics: How To Track & Improve for Better Customer Service

InMoment XI

Your call center plays a huge role in your brand reputation. A single negative experience with one of your agents can be enough to drive a customer to your competitor. Despite the availability of digital channels, many customers pick up the phone to complain or seek support. As a result, it’s important to deliver a positive call center experience that meets customer expectations.

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CX University and Mauricio Alanís Launch Spanish Version of Customer Experience Specialist (CXS)™ Program

CX University

CX University, a leader in Customer Experience (CX) training, is excited to announce the launch of its Customer Experience Specialist (CXS) program in Spanish, developed in collaboration with renowned CX expert Mauricio Alanís. This innovative program, designed for Spanish-speaking professionals, offers comprehensive training in the five domains essential for excelling in the field of Customer Experience.

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How to Create Effective Customer Service Training Videos

CSM Magazine

Ramping up your customer service game is easy with training videos – they provide the perfect toolbox for your team to consistently impress customers. Need to drive home a key concept or skill? Training videos can be a real game-changer, offering an accessible and flexible way to reinforce your message. Customer service training videos offer several advantages: Consistency: Ensure consistent delivery of training material across all team members.

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What is Digital Customer Engagement and Why It Matters In 2024?

SurveySensum

80% of customers prefer to interact with brands through digital channels. That’s almost all your customers! However, the question arises – Are you paying enough attention to your digital channels? Are you creating experiences that are unique to your customers? Are you creating customer engagement in a digital world? What strategies are employed to build lasting relationships with your customers?

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Need Another Arrow in Your Marketing Quiver? Increase Customer Referrals!

Daniel Group

Increase Customer Referrals and Improve your Marketing Strategy Companies spend significant sums on customer acquisition strategies and less on customer retention strategies. For example, a study conducted for Forbes Insights ( Retentionomics: The Path to Profitable Growth ) found that 44% of companies focus more on customer acquisition vs. 18% of companies that focus more on customer retention.

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US and Canadian 2024 NPS Results – Another Year of Decline

Forrester's Customer Insights

Forrester recently published Net Promoter Score℠ (NPS) rankings for brands in the United States and Canada.

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A Guide to Instagram Marketing: Strategy and Tips for 2025

Brandwatch CX

Discover the top Instagram marketing strategies for 2025, including tools, ad types, and posting tips.

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What CX Teams Need to Know About Beta Testing

Centercode

CX teams can gain valuable insights from beta testing, enhancing customer support and satisfaction from day one.

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When Gen Z Write the Marketing Script: What Brands Can Learn

Brandwatch CX

Here's how to amplify your social media presence with the help of Gen Z based on the latest TikTok trend. Here's what you need to know.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Beyond Borders: A guide to Scalable Customer Support

5CA

In a world where customers expect quick, seamless support, the ability to scale your support team has become essential.

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Top 10 LinkedIn Analytics Tools To Help You Maximize Your Marketing

Brandwatch CX

Discover the top 10 LinkedIn analytics tools to boost your marketing strategy. Enhance your insights and drive better results.

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In North America, Mobile Banking Apps Are Sufficient But Undifferentiated

Forrester's Customer Insights

Forrester recently evaluated mobile banking apps in Canada and the US in our latest Digital Experience Review™ (DXR). It shows that: Banks’ apps are barely keeping up with customers’ needs and expectations. Mobile banking usage is rising and evolving, and the pace of change has been accelerating since 2020.

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Top 10 LinkedIn Analytics Tools To Help You Maximize Your Marketing

Brandwatch CX

Discover the top 10 LinkedIn analytics tools to boost your marketing strategy. Enhance your insights and drive better results.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Siemens Continues The Shift From Grease To Code With Acquisition Of Altair Engineering

Forrester's Customer Insights

German industrial conglomerate Siemens is spending $10 billion to acquire Altair Engineering. Read what this means for Forrester's clients in manufacturing and beyond.

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When Gen Z Write the Marketing Script: What Brands Can Learn

Brandwatch CX

Here's how to amplify your social media presence with the help of Gen Z based on the latest TikTok trend. Here's what you need to know.

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Bridge the Tribal Knowledge Gap With Generative AI

TechSee

One of the most pressing challenges in today’s service and customer experience (CX) landscape is the Tribal Knowledge Gap—the loss of critical, undocumented knowledge held by experienced team members. This gap is growing due to factors like an aging workforce, increased reliance on contractors, and the mobility of modern labor. The impact on service efficiency, consistency, quality and scalability is profound, especially in industries that depend on field service expertise.

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Are customer success charters stuck in the past?

ChurnZero

Customer success charters are a mainstay for CS teams and strategy. But are they overdue for an update now that roughly half of CS teams own renewals and expansions? According to the 2024 Customer Success Leadership Study., charters haven’t evolved much in the past four years. Onboarding and adoption remain the top priorities, with “revenue” activities such as renewals and expansions lower on the list.

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Frost Radar: Voice of Customer Analytics, 2024

Understanding and improving your customer experience (CX) can have a massive impact on your bottom line. Choosing the right voice of customers (VoC) solution is a critical step to elevating CX. Frost & Sullivan researched more than 50 leading VoC vendors, analyzing both their “innovation index” and “growth index” to independently select the top 10 performers in each of these categories.

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Navigating The Convergence Of Edge Computing, IoT, And OT With AIOps

Forrester's Customer Insights

By providing contextualization within the larger IT estate, AIOps ensures seamless performance, enhanced security, and operational efficiency. Learn more in the final blog in this series.

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The Brand Safety Industry Is [Redacted]

Forrester's Customer Insights

A spotlight has recently been cast on a problem many considered solved: advertising in proximity to unsafe content. Even while using common, industry-standard brand safety tools, brands have unknowingly demonetized articles, news publications, and content including terms like “protest,” “gay,” and “covid.

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