Thu.Oct 31, 2024

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Call Center Metrics: How To Track & Improve for Better Customer Service

InMoment XI

Your call center plays a huge role in your brand reputation. A single negative experience with one of your agents can be enough to drive a customer to your competitor. Despite the availability of digital channels, many customers pick up the phone to complain or seek support. As a result, it’s important to deliver a positive call center experience that meets customer expectations.

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Bridge the Tribal Knowledge Gap With Generative AI

TechSee

One of the most pressing challenges in today’s service and customer experience (CX) landscape is the Tribal Knowledge Gap—the loss of critical, undocumented knowledge held by experienced team members. This gap is growing due to factors like an aging workforce, increased reliance on contractors, and the mobility of modern labor. The impact on service efficiency, consistency, quality and scalability is profound, especially in industries that depend on field service expertise.

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CX University and Mauricio Alanís Launch Spanish Version of Customer Experience Specialist (CXS)™ Program

CX University

CX University, a leader in Customer Experience (CX) training, is excited to announce the launch of its Customer Experience Specialist (CXS) program in Spanish, developed in collaboration with renowned CX expert Mauricio Alanís. This innovative program, designed for Spanish-speaking professionals, offers comprehensive training in the five domains essential for excelling in the field of Customer Experience.

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How to Create Effective Customer Service Training Videos

CSM Magazine

Ramping up your customer service game is easy with training videos – they provide the perfect toolbox for your team to consistently impress customers. Need to drive home a key concept or skill? Training videos can be a real game-changer, offering an accessible and flexible way to reinforce your message. Customer service training videos offer several advantages: Consistency: Ensure consistent delivery of training material across all team members.

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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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What is Digital Customer Engagement and Why It Matters In 2024?

SurveySensum

80% of customers prefer to interact with brands through digital channels. That’s almost all your customers! However, the question arises – Are you paying enough attention to your digital channels? Are you creating experiences that are unique to your customers? Are you creating customer engagement in a digital world? What strategies are employed to build lasting relationships with your customers?

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What is Conversational Marketing? A Full Guide

Comm100

The way brands promote their solutions has changed over time. We’ve come a long way from traditional marketing tactics and embraced new ways of promoting the solutions we offer. Nowadays, brands don’t just focus on advertising their products or services but on establishing lasting relationships with their target audience. This is where conversational marketing comes into play, enabling businesses to interact with the intended audience on a personal level.

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Are customer success charters stuck in the past?

ChurnZero

Customer success charters are a mainstay for CS teams and strategy. But are they overdue for an update now that roughly half of CS teams own renewals and expansions? According to the 2024 Customer Success Leadership Study., charters haven’t evolved much in the past four years. Onboarding and adoption remain the top priorities, with “revenue” activities such as renewals and expansions lower on the list.

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A Guide to Instagram Marketing: Strategy and Tips for 2025

Brandwatch CX

Discover the top Instagram marketing strategies for 2025, including tools, ad types, and posting tips.

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What CX Teams Need to Know About Beta Testing

Centercode

CX teams can gain valuable insights from beta testing, enhancing customer support and satisfaction from day one.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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When Gen Z Write the Marketing Script: What Brands Can Learn

Brandwatch CX

Here's how to amplify your social media presence with the help of Gen Z based on the latest TikTok trend. Here's what you need to know.

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Beyond Borders: A guide to Scalable Customer Support

5CA

In a world where customers expect quick, seamless support, the ability to scale your support team has become essential.

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Top 10 LinkedIn Analytics Tools To Help You Maximize Your Marketing

Brandwatch CX

Discover the top 10 LinkedIn analytics tools to boost your marketing strategy. Enhance your insights and drive better results.

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Siemens Continues The Shift From Grease To Code With Acquisition Of Altair Engineering

Forrester's Customer Insights

German industrial conglomerate Siemens is spending $10 billion to acquire Altair Engineering. Read what this means for Forrester's clients in manufacturing and beyond.

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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

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Top 10 LinkedIn Analytics Tools To Help You Maximize Your Marketing

Brandwatch CX

Discover the top 10 LinkedIn analytics tools to boost your marketing strategy. Enhance your insights and drive better results.

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US and Canadian 2024 NPS Results – Another Year of Decline

Forrester's Customer Insights

Forrester recently published Net Promoter Score℠ (NPS) rankings for brands in the United States and Canada.

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When Gen Z Write the Marketing Script: What Brands Can Learn

Brandwatch CX

Here's how to amplify your social media presence with the help of Gen Z based on the latest TikTok trend. Here's what you need to know.

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In North America, Mobile Banking Apps Are Sufficient But Undifferentiated

Forrester's Customer Insights

Forrester recently evaluated mobile banking apps in Canada and the US in our latest Digital Experience Review™ (DXR). It shows that: Banks’ apps are barely keeping up with customers’ needs and expectations. Mobile banking usage is rising and evolving, and the pace of change has been accelerating since 2020.

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Frost Radar: Voice of Customer Analytics, 2024

Understanding and improving your customer experience (CX) can have a massive impact on your bottom line. Choosing the right voice of customers (VoC) solution is a critical step to elevating CX. Frost & Sullivan researched more than 50 leading VoC vendors, analyzing both their “innovation index” and “growth index” to independently select the top 10 performers in each of these categories.

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Navigating The Convergence Of Edge Computing, IoT, And OT With AIOps

Forrester's Customer Insights

By providing contextualization within the larger IT estate, AIOps ensures seamless performance, enhanced security, and operational efficiency. Learn more in the final blog in this series.

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The Brand Safety Industry Is [Redacted]

Forrester's Customer Insights

A spotlight has recently been cast on a problem many considered solved: advertising in proximity to unsafe content. Even while using common, industry-standard brand safety tools, brands have unknowingly demonetized articles, news publications, and content including terms like “protest,” “gay,” and “covid.

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