Churn Prediction: How to Predict It for Customer Retention
InMoment XI
NOVEMBER 13, 2024
Did you know that U.S. companies could save over $35 billion annually by satisfying existing customers? Understanding why customers want to leave can help you retain them and reduce acquisition costs. But, how do you identify customers at risk of leaving? You could guess based on their activity, but that would be ineffective. Instead, you need to leverage churn prediction to learn why customers may leave and what you can do about it.
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