Tue.Jun 18, 2024

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Embracing 5 Hard Truths of Customer Experience to Improve Your CX Strategy

Experience Investigators by 360Connext

When we hear from CX change agents about what it takes to run a successful customer experience program , they usually mention at least one of these three challenges: It’s unclear how they should measure success, making it harder to quantify their results and make the case for more resources Data collection can be time-consuming and tricky, which takes time from other activities that may have a stronger impact Leaders feel they lack the influence to align their organization, so customers receive

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Mobile Marketing Magic: Proximity Messaging Revealed 

Optimove

Up your mobile marketing game with this guide Download Now Why it Matters: In an evolving digital landscape and crowded marketplace, businesses seek effective ways to connect with their customers and deliver personalized messages that truly resonate. Optimove’s 2024 Report on Marketing Fatigue reveals that most consumers want relevant messages only.

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How Baby Stores Can Transform Customer Service

CSM Magazine

Running a baby store can be incredibly rewarding, but it’s not without its challenges. Amidst the joy of helping new parents find the perfect stroller or the cutest onesie, there’s the critical task of providing top-notch customer service. In an industry where trust and personal connection are paramount, getting customer service right can set your store apart.

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Overall Canada Customer Experience Quality Drops To A Historic Low

Forrester's Customer Insights

Scores for Canadian companies are at their lowest point since Forrester’s Customer Experience Index (CX Index™) began. Read a few of the key findings from our Canada rankings report.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Forrester Report Highlights Decline in Customer Service

CSM Magazine

A recent report released by Forrester has revealed that the quality of customer experience in the United States has experienced a significant drop, marking the third consecutive year of decline. This alarming trend was established based on a comprehensive survey that involved over 98,000 US customers across a variety of industries. A staggering 39% of brands, as the report reveals, have suffered a noticeable deterioration in their customer experience.

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Apply the REACH Framework to drive expansion in customer success

ChurnZero

Does your customer success team own and drive expansion revenue? You should, because upsell and cross-sell are key drivers of the sustainable growth your company needs, and yet only 43% of CS teams do. What’s holding customer success back on driving expansion? After all, CS has the customer relationships and insights to drive expansion thoughtfully, the health scores and product usage data to spot opportunities, the best understanding of customer needs, and the customer trust earned thro

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WWDC Announcements Bring Apple Intelligence, RCS, and More to iOS 18

Braze

WWDC was jam-packed with exciting updates this year, both for Apple consumers and for the teams that develop iOS apps and engage customers through those apps. Get yourself up to speed before September with our roundup of the top features to watch for customer engagement teams.

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Making Your Website Popular and Keeping Customers Happy

CSM Magazine

Having a website is great, but no one will see it if they can’t find it online. That’s where SEO comes in. SEO means making your site easy for search engines like Google to find and understand. The goal is to get your site to the top of those search results when people look for things related to your business. Here are some SEO tips: Use Words People Actually Search For Imagine you run a bike store.

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Deliverability Indicators: Understanding Spam Traps and What They Mean For Customer Engagement

Braze

At its core, a spam trap is an email address that is created or used by mailbox providers, blocklist operators, and other anti-spam organizations to identify and catch spammers red-handed.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Voice Biometrics for the Contact Center: Part 1

Northridge Group

Biometrics began as a tool for security and remains today, however, as technology expands, is that safety in danger? Find out. The post Voice Biometrics for the Contact Center: Part 1 first appeared on Northridge Group.

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CX Summit North America Day 1: Exploring The Boundless Potential Of Humans + AI

Forrester's Customer Insights

On the first full day of CX Summit North America, we explored the magic and mayhem of AI in CX and its potential to fuel next-level experiences.

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New Hire? Start Wowing New Employees the Moment They Get Hired

The DiJulius Group

Start Wowing Your New Employees the Moment They Get Hired *The following is an excerpt from our new book, The Employee Experience Revolution: Increase Morale, Retain Your Workforce, and Drive Business Growth “When I hire someone, that is when I go to work for them.” The percentage of employees who quit before their first day. Read Full Article The post New Hire?

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June 2024 Bonfire Marketer of the Month: foodpanda’s Lynn Chan

Braze

Each month, Braze selects one individual as our Marketer of the Month in order to celebrate the exceptional work being done by members of our Braze Bonfire community. This month, we’re recognizing Lynn Chan, Lead, CRM Martech & Automation at foodpanda.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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And So It Begins: Insights From Splunk’s First.conf With Cisco

Forrester's Customer Insights

Last week, Splunk held its annual user conference – conf – in Las Vegas with over 4,000 customers, partners, and sponsors in attendance. While this was the 15th.conf, it was the first ever as a Cisco company. The tagline “the Splunk you love, only better” was ubiquitous throughout the conference.

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Introducing Forrester’s Interactive Wave Experience

Forrester's Customer Insights

Forrester has launched an updated experience for The Forrester Wave. Read this blog to learn about the new upgrades that allow users to easily customize and compare vendors included in Wave reports.