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When we hear from CX change agents about what it takes to run a successful customer experience program , they usually mention at least one of these three challenges: It’s unclear how they should measure success, making it harder to quantify their results and make the case for more resources Data collection can be time-consuming and tricky, which takes time from other activities that may have a stronger impact Leaders feel they lack the influence to align their organization, so customers receive
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Key Takeaways Virtual audiences provide real-time insights and support for creative agencies, helping them overcome challenges in winning and retaining business. Creative agencies can leverage virtual audiences to understand target audiences, test assumptions, and stay responsive to evolving consumer behavior. Virtual audiences can transform market research by offering speed, cost-effectiveness, scalability, and accuracy while complementing the work of insights professionals.
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