Price Is Only Relevant in the Absence of Value
ShepHyken
OCTOBER 10, 2023
The title of this article may sound like a lesson in sales, but it’s much bigger than that. It’s about the entire customer experience. If a promise to provide value in the CX is built into a company’s mission and values statements, it potentially becomes part of the culture. Imagine if your organization were bold enough to state that the value it delivers to customers would make price irrelevant.
Let's personalize your content