Tue.Feb 18, 2025

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How to Fix Low Profitability By Improving the Customer Experience

Experience Investigators by 360Connext

Whether youre building a startup in its earliest days or growing a well-established enterprise, it takes a delicate balance to scale sustainably: A unique product or service that solves a real challenge for a defined audience Marketing and customer acquisition strategies that attract and convert new customers The right talent in the right roles to guide strategy and streamline operations Yet, even with these in place, a business may still struggle to grow.

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Lesson #17 Revisited: The Survey Is Dead. Long Live the Survey! (And AI is Helping)

PeopleMetrics

Theres been plenty of talk about the death of surveys, but lets be clearsurveys are far from dead! I am sure many of you can appreciate this given the number of surveys you probably receive on a weekly or even daily basis. Surveys are evolving into smarter, more dynamic tools for capturing customer feedback. The real debate isnt about whether to ask for customer input; its about how to do it in a way thats engaging, efficient, and truly insightful.

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What Is the Enemy of Customer Service?

ShepHyken

I recently had the wonderful opportunity to interview Brian Hamilton on Amazing Business Radio. Brian is the chairman of LiveSwitch and an entrepreneur who has started, built up, and sold numerous businesses. At the end of every show, I ask, What last nugget of wisdom can you share with our listeners? He shared an amazing answer: The enemy of customer service is pride.

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How to Fix Low Profitability By Improving the Customer Experience

Experience Investigators by 360Connext

Whether youre building a startup in its earliest days or growing a well-established enterprise, it takes a delicate balance to scale sustainably: A unique product or service that solves a real challenge for a defined audience Marketing and customer acquisition strategies that attract and convert new customers The right talent in the right roles to guide strategy and streamline operations Yet, even with these in place, a business may still struggle to grow.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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The Importance of Data Analytics in Retail 

Optimove

Discover the latest email strategies to grab the attention of your customers Download Now Why It Matters: This blog post explores why retail data analytics is crucial for brands, how it transforms the industry, and the benefits it offers retailers. Data in the retail landscape is more than just a byproduct of customer transactions. It’s the key to enhancing customer experiences, unlocking loyalty, and maintaining a competitive edge.

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How KPAX Marketing Streamlines Content Personalization with Opti-X

Optimove

Get CDP Institutes Guide on why your CDP needs a brain Download Now About KPAX KPAX Marketing Ltd. is an interactive online marketing agency that delivers online services in consumer advertising, customer support, customer retention and data analysis for online gambling operators globally. Stay in touch Be the first to know all about the latest Marketing tips & tricks, Industry special insights and more The Challenge: Mastering Content Management in iGaming Managing content recommendations

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Self-Driving Vehicles Still Need People

Forrester's Customer Insights

The requirement to place red warning triangles in front of broken-down vehicles is slowing the roll-out of autonomous trucks in America, and highlighting a broader set of challenges with automation.

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[Experience Action Podcast] Storytelling to Connect with Customers

Experience Investigators by 360Connext

Unlock the potential of storytelling to revolutionize your brand’s customer experience. Imagine creating not just a transaction but a true emotional bond with your audience. Join us as we dissect how storytelling transcends raw data and features, transforming them into authentic, relatable narratives. You’ll discover how campaigns like Dove’s Real Beauty can serve as a powerful blueprint for forming genuine connections.

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5 proven hospitality marketing strategies to boost hotel success

BirdEye

In a world where travelers have endless options, hospitality marketing is crucial in attracting guests and building lasting relationships. The right hospitality digital marketing approach, whether through engaging social media marketing, personalized email campaigns, or exceptional guest experiences, can turn a one-time visitor into a loyal customer.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Uncovering the True Enemy of Great Customer Service with Brian Hamilton

ShepHyken

This episode of Amazing Business Radio with Shep Hyken answers the following questions and more: What is the biggest enemy of good customer service? How can companies get better customer feedback? What should companies look for when hiring customer service employees? How can businesses move beyond customer satisfaction metrics? What role does empathy play in customer service?

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Yelp reviews made easy: Top strategies to win more customers online

BirdEye

With over 287 million reviews, Yelp has become a crucial platform for consumers seeking business recommendations. In fact, 45% of users rely on Yelp reviews before making decisions, particularly for restaurants and local services. For businesses, Yelp reviews can significantly impact online reputation. In response to this, Yelp has teamed up with Birdeye to offer an integrated solution for businesses to manage more reviews across platforms seamlessly.

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Designing for Success: Improving Online Customer Experiences

CSM Magazine

Online retail environments have become a stage where product presentation is a decisive factor in consumer purchase decisions. Consumers no longer rely solely on traditional advertising methods; they evaluate products based on how well web pages communicate both information and experience. By investigating multiple dimensions of the online customer experience, this article provides a framework for building product pages that resonate with todays consumers.

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In-house or agency? Know THE solution for 360° social media management in the UK

BirdEye

Social media management in the UK isnt just about posting contentits about building trust, driving engagement, and ensuring compliance. With over 57 million active social media users in the UK, businesses must deliver the right message at the right time while navigating platform algorithm shifts, data privacy laws and growing customer expectations. The challenge is even greater for multi-location businesses.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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How AI Analysis Prevented a Costly Customer Service Mistake: A Lesson in Looking Before You Leap

CSM Magazine

As you can imagine, as part of my role at Sabio Group, I’ve seen my fair share of customer service transformation projects. But when approached by Churches Fire & Security about implementing new customer service infrastructure in the form of a new contact centre, something didn’t quite add up. Here’s why we took a completely different approach and how it paid off.

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Top 5 real estate marketing strategies to drive business growth

BirdEye

Real estate marketing plays a key role in helping real estate professionals and companies attract clients and grow their business. With most homebuyers starting their search online, having a solid marketing plan is essential to reach them. However, real estate professionals often face challenges like competing with others in the area, adapting to new estate marketing trends, and turning new leads into clients.

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Tong Its Tactics: Elevating Your Game to Tong its Star Status on GameZone

CSM Magazine

Tongits has emerged as a captivating card game that challenges players’ skills, strategy, and luck. For those aspiring to become a Tong its star in GameZone, the journey is both exhilarating and demanding. This article delves into the intricacies of mastering Tong its go and provides a comprehensive guide to achieving stardom in this popular online platform.

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CX University and McFadden Strategies Form Strategic Alliance to Advance Customer Experience Excellence

CX University

CX University, a global professional development organization in Customer Experience (CX) professional training and development, and McFadden Strategies, a distinguished consulting firm specializing in customer-centric marketing and employee experience, announce a strategic partnership aimed at modernizing CX standards and innovation. This collaboration brings together CX University’s online training programs, including the globally recognized Customer Experience Specialist (CXS) certifica

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Frost Radar: Voice of Customer Analytics, 2024

Understanding and improving your customer experience (CX) can have a massive impact on your bottom line. Choosing the right voice of customers (VoC) solution is a critical step to elevating CX. Frost & Sullivan researched more than 50 leading VoC vendors, analyzing both their “innovation index” and “growth index” to independently select the top 10 performers in each of these categories.

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Without Innovation There Is No Growth

Middlesex Consulting

Business leaders universally agree that growing their companies ranks among their highest priorities. Rising costs or falling sales can make expansion crucial for maintaining income or business value. Moreover, they might require new capital to obtain equipment for launching their following product or capability. Indeed, many other legitimate factors contribute to the need for growth. […] The post Without Innovation There Is No Growth appeared first on Middlesex Consulting.

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Why We’re Moving from ZTE to SASE Terminology

Forrester's Customer Insights

As SD-WAN hit the peak of excitement, Forrester analysts noticed that the hype wasnt turning into deployments.