Wed.Nov 06, 2024

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What Will Your Customers Give Up for a More Convenient Experience?

ShepHyken

Imagine this … you’re running tight on time for a meeting and want to grab a cup of coffee. Do you choose to stop at the café that serves delicious coffee and has the friendliest barista but a long line, or do you use the office machine that serves an acceptable, decent cup in under a minute? If, on that day, time is important and you don’t want to make others wait, the answer is probably the fastest – as in more convenient – choice, not the best coffee or the friendliest service.

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Scaling Your Business with Marketing Automation for E-commerce

Blueshift

Growing an e-commerce business comes with increasing complexities—managing multiple marketing campaigns, keeping up with customer demands, and delivering engaging experiences at scale are just a few. As your business expands, maintaining consistent customer engagement while managing these tasks manually can be incredibly time-consuming. To overcome this challenge, many e-commerce brands are turning to AI-powered marketing automation to automate repetitive tasks, improve customer targeting, and d

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Customer Service Essentials for Franchise Owners: A Guide to Success

CSM Magazine

Owning a franchise offers the chance to build on a popular brand’s success, but outstanding customer service is key to thriving. Great customer service helps franchise owners stand out, build trust, and keep customers coming back. Customers value a business where they feel appreciated, and this often depends on the service they receive, not just the product they buy.

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What You’ll Miss with an Off-the-shelf IVA

Interactions

When researching to find the right IVA platform to elevate customer experience and boost contact center efficiency, you’ll develop a list of wants, needs, and deal-breakers when it comes to IVA capabilities. But even with IVAs that meet most of your criteria, you may not realize what you’ll miss out on—or the challenges ahead—when you select an off-the-shelf solution rather than an end-to-end partner that can provide a bespoke, white-glove approach.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Effective strategies for gathering feedback: boosting customer satisfaction and business success 

Happy or Not

Collecting and understanding customer feedback is vital for companies to prioritize improvement and measure customer satisfaction. Collecting feedback through various methods and channels is crucial to enhance customer loyalty and satisfaction. Feedback isn’t just about solving problems; it’s about gathering actionable insights that can shape the entire customer experience.

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Confirmit vs Qualtrics: Which One Wins in Survey and Feedback Management?

SurveySensum

When it comes to feedback management software, Confirmit (now known as Forsta) and Qualtrics stand as two giants pitted against each other. Each of these tools offers a wide range of tools and features for managing and analyzing customer feedback and making things easier for businesses. However, like any other great tool, these two also come with their limitations.

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Mastering Email Deliverability for Holiday Campaign Success: Part II

Optimove

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Ensuring emails reach your target audience is crucial for successful holiday campaigns. This is why it’s so important to understand how ISPs evaluate whether emails should go to the inbox or spam folder. This blog post introduces the actions that ISPs consider when evaluating whether you’re a good or bad sender and presents three warning signs that suggest you might be having a deliverability issue.

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TikTok for business: Boosting your brand’s growth and reach

Brandwatch CX

TikTok for business is leveraging the platform to increase brand visibility and engagement. Learn how to effectively boost your brand's reach and impact.

Brands 52
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10 Must-Have Features in a Productivity Browser for Busy Professionals

CSM Magazine

In today’s moving environment, time is valuable for working adults. Every moment matters, which places a high value on productivity. The selection of the correct tools can greatly influence how efficiently tasks are completed, and a web browser that prioritizes productivity is crucial. With numerous choices on the market, selecting a browser that includes key features can simplify work processes and enhance overall performance.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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TikTok for business: Boosting your brand’s growth and reach

Brandwatch CX

TikTok for business is leveraging the platform to increase brand visibility and engagement. Learn how to effectively boost your brand's reach and impact.

Brands 52
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“AI Responsibly” With GenAI In Martech

Forrester's Customer Insights

Decades ago, the alcohol industry launched its ubiquitous “Drink responsibly” marketing campaign. In 2024, it’s time to “AI responsibly” in marketing technology (martech).

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Player Support Meetup Highlights: Insights and Connections from Amsterdam

5CA

On October 16th, 5CA hosted over 50 leaders in player and customer support at Amsterdam’s Volkshotel for a day filled with insights, networking, and fresh ideas.

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From Data to Action: Turning Emotional Feedback into Business Growth

Feedbackly

Emotional feedback refers to customer sentiments and specific emotions that provide insights and perspectives on your brand and products. A customers emotions as they engage with a brand can be manifold, but they play a critical role in their purchasing behavior. Emotions, as triggers, can both draw customers to your brand and deter them. Gathering, analyzing, and understanding emotional feedback provides valuable insights into delivering a better experience.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Conversational Surveys: A Game-Changer in Feedback Collection

InMoment XI

Conversational surveys are revolutionizing how businesses gather customer feedback by creating engaging, personalized interactions that resonate with all age groups, from Gen Z to Gen X. These dynamic surveys adapt their follow-up questions based on responses, enhancing engagement and encouraging more comprehensive survey participation. This innovative approach not only improves customer experience but also yields richer, actionable insights that empower businesses to refine their strategies.

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CX University Partners with CRM Middle East to Launch First-Ever Online Customer Experience Training in Arabic

CX University

CX University (CXU), a leading provider of online Customer Experience (CX) education, has partnered with CRM Middle East to introduce the first comprehensive online CX certification program delivered entirely in Arabic. This collaboration aims to address the growing demand for specialized CX skills in the Middle East region. Set to launch towards the end of 2024, the program will offer a comprehensive curriculum covering essential CX concepts, strategies, and best practices tailored to the uniqu

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Five Essential Steps for Data Integrity

2020 Research

As the backbone of credible insights, high-quality data empowers decision-making, informs strategic direction, and significantly influences the success or failure of businesses and researchers. Our experts, Rob Berger, EVP of Global Quantitative, and Chawntae Applegate, EVP of Global Client Solutions, highlighted data quality as critical for ensuring reliability and establishing trustworthiness in research findings during their Sago Vision ’25 session.

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Board Certified Behavior Analyst Exam Content Outline Breakdown: Key Areas to Master for Success

CSM Magazine

The Board Certified Behavior Analyst (BCBA) exam is a big step for anyone looking to become a certified behavior analyst. I’ve seen many people feel nervous about this test, but I’m here to break it down for you. Effective BCBA exam prep is crucial for success in this challenging assessment. The exam covers key areas like basic principles of behavior analysis, measurement, assessment, and behavior change systems.

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Frost Radar: Voice of Customer Analytics, 2024

Understanding and improving your customer experience (CX) can have a massive impact on your bottom line. Choosing the right voice of customers (VoC) solution is a critical step to elevating CX. Frost & Sullivan researched more than 50 leading VoC vendors, analyzing both their “innovation index” and “growth index” to independently select the top 10 performers in each of these categories.

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Laying the groundwork for AI in supply chain management

West Monroe

Pandemic-level supply chain disruptions continue to be a reality for many. According to the Manufacturing Leadership Council, 47% of companies report only minimal improvement in disruptions, with 4% still facing significant issues. Meanwhile, 23% now rate their supply chains as “not resilient”—a figure that nearly doubled in a year.

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Sago Secures Spot in the 2024 GRIT Business & Innovation Report

2020 Research

We are proud to announce that Sago is part of the 50 Most Innovative Suppliers and Brands list in the 2024 GRIT Business and Innovation Report , a strategic guide highlighting important trends shaping the world of research, analytics, and insights. The 50 Most Innovative Suppliers and Brands list serves as a brand tracker, recognizing those companies that are universally celebrated as the vanguards of our industry.

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