Thu.Feb 06, 2025

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60% of Super Bowl Bettors Should Be Ignored by Sportsbooks 

Optimove

See the difference control groups make in this guide Download Now Optimove Insights’ analysis of over 1.28 billion NFL bets from more than 9 million bettors during the 20242025 season shows that 3% of players generate 82% of the revenue for sportsbooks for big events like the Super Bowl. Conversely, 60% of bettors contribute only 1% of revenue, while the remaining 37% account for 17% of revenue.

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How to Build a Customer Service Roadmap: Mapping Out Key Milestones for Success

CSM Magazine

A customer service roadmap is a strategic plan that outlines the goals, processes, and milestones needed to offer exceptional customer support. Creating a roadmap ensures that every decision is intentional and focused on improving the customer experience.Whether you’re scaling your team or improving existing operations, developing a roadmap guarantees better alignment across teams, more satisfied customers, and sustainable business growth.

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Lesson #12 Revisited: Leadership Buy-In is the Lifeblood of VoC—AI Won’t Change That

PeopleMetrics

If theres one truth about VoC that hasnt changed, its this: without leadership buy-in, your program is dead on arrival. When I wrote Listen or Die in 2017, I emphasized that executive sponsorship is the single most important factor in VoC success. Its not technology, survey design, or even customer response ratesits whether someone at the top is taking CX seriously and making it a top priority within the organization.

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Quiet Quitting and Its Impact on Customer Service: What Leaders Should Know

CSM Magazine

Quiet quitting has become a hot topic in the workplace over the last few years. And for good reason. According to a survey by Gallup : At least 50% of the U.S. workforce are considered quiet quitters, with some estimates suggesting the number could be higher. Only 32% of U.S. workers are actively engaged in their jobs, while 18% are actively disengaged.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Built for Complexity: How Interactions IVA Rises to Insurance Challenges

Interactions

Highly regulated industries, especially those that deal with critical moments in customers financial journeys, can be a tough nut to crack when it comes to contact center automation. Situations are often complex, customer stress runs high, regulatory requirements are stringent, and operational margins are tight. Financial services companies, especially insurance, need the ability to automate complex transactions to ease customer effort and reduce operational costs, while having the assurance tha

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QuestionPro vs Qualtrics: Which CX Tool Is Right For You?

SurveySensum

Qualtrics and QuestionPro are both popular CX tools in the current market. But are they living up to your expectations? Are they helping you meet your CX goals? Lets compare these two CX tools, and break down their pros, cons, key features, and pricing to help you determine which platform is the right fit for your feedback management strategy – without exceeding your budget.

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A Step-by-Step Guide to Setting Up Call Tracking for Your Business

CSM Magazine

Call tracking can be a game-changer for businesses that want to better understand their customers, optimize marketing strategies, and improve their bottom line. But how do you set up call tracking effectively? This guide will walk you through the process step-by-step, so you can start making data-driven decisions for your business. Why Call Tracking Matters Before jumping into the setup, let’s briefly highlight why call tracking is essential for many businesses: Measuring Marketing ROI: Ca

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CX Stats / Employees Who Don’t Align / Brands Outperform Competition

The DiJulius Group

Shocking CX Statistics / Fast is No Longer a Luxury in Customer Experience / How to eliminate potential employees who dont align with your values / Do the top CX Brands Outperform their competition? /Our New CXO Academy Graduates Do Top CX Brands Outperform Competitors and the Stock Market? Over the past two decades, my. Read Full Article The post CX Stats / Employees Who Don’t Align / Brands Outperform Competition appeared first on The DiJulius Group.

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AI-Powered Co-Pilots: The Best Software for Real-Time Customer Support

CSM Magazine

AI-powered co-pilots are the latest intelligent software tools designed to assist agents in delivering exceptional real-time support. But with so many options available, which co-pilot software stands out? Below, we explore how AI co-pilots are transforming the customer support landscape and evaluate some of the best solutions for your business. Why AI-Powered Co-Pilots Are Game-Changing AI co-pilots bridge the gap between human customer service and cutting-edge technology.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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The Customer Feedback Funnel

Brad Cleveland Blog

Your feedback process should act as a funnel, catching data from all the various sources and bringing it into a centralized location. This could be a database thats part of your customer relationship management (CRM) system, a dedicated customer feedback … Continue reading → The post The Customer Feedback Funnel appeared first on Brad Cleveland.

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The Best MBAs for Customer-Centric Leadership

CSM Magazine

Weve rounded up some of the best MBAs that emphasize customer service excellence, leadership, and innovation to help you make an informed decision when choosing which MBA to study. What to Look for in a Customer Service-Focused MBA Before choosing an MBA, its useful to identify key elements within a program that align with your goals. Here are some of the features to look for: Curriculum Depth in Customer Relations: Programs with specialized courses in customer relationship management, consumer

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Participate In The 2025 Forrester B2B Event Trends Survey And Unlock Valuable Insights For Your Organization

Forrester's Customer Insights

Forrester’s annual B2B event trends survey is back! We invite all B2B event leaders and practitioners to participate and gain access to the latest B2B event market trends to help shape their event strategy over the next 12 months.

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Perspective AI Emerges from Stealth to Deliver Customer Truths

CSM Magazine

Customer Success pioneer Guy Nirpaz announces Perspective AI, the only tool that scales the messy, honest, human conversations into real customer truths. Perspective AI emerged from stealth today to announce a $4 million seed funding round led by Village Global, Array Ventures, Honeystone VC, Recursive Ventures, Darkmode VC, and prominent angel investors.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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The Rise of Onyx Storm: How BookTok is Breaking Records

Brandwatch CX

From virality to marketing techniques, heres what marketers can learn from the fastest-selling book for adults in 20 years: Onyx Storm.

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Poundland Tackles Retail Crime with Motorola Body Cameras

CSM Magazine

Poundland has partnered with Motorola Solutions to enhance security at its retail stores in the UK, aiming to reduce violence and theft. The retail chain has deployed VT100 body cameras to frontline employees at Poundland locations, resulting in an 11% decrease in aggressive encounters and a reduction in shoplifting incidents. Neil Thomas, corporate vice president of enterprise sales at Motorola Solutions , commented: A safer environment for frontline workers and shoppers alike underpins everyth

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’Tis The Season … For B2B Summit

Forrester's Customer Insights

Its B2B Summit season again here at Forrester, and were having fun getting ready. Actually, the season for this years event in Phoenix began in September, so our research, events, editorial, graphics, and production teams spend more time on this event than not, making season a relative term.

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