Mon.Apr 14, 2025

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Is There More Potential For Adobe’s Agentic Roadmap In The B2B Postsale?

Forrester's Customer Insights

On March 18, Adobe announced its agentic AI roadmap at Adobe Summit. Listening to the keynote presentations and watching the demos at Adobe Summit, I was impressed with their visions potential, the scope of change it portends, and the degree to which they featured B2B use cases and examples.

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The Boolean Search Trick You’re Probably Not Using (But Should)

Brandwatch CX

Discover how adding personal pronouns to your Boolean search unlocks real consumer insights through personal, unfiltered conversations online.

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Does Your Digital Strategy Fit On A Single Page? It Should.

Forrester's Customer Insights

Effective digital leaders treat strategy as both a verb and a noun: A cycle of work and outputs that sets an organizations direction and continuously explores new ideas. A Strategy-on-a-Page is an output that lays out the essential components of your digital strategy on a single page.

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How to Get an Endless Stream of Customers with Marcus Sheridan

ShepHyken

This episode of Amazing Business Radio with Shep Hyken answers the following questions and more: Why is building trust important in business? How to get more customers? How can businesses stand out at the beginning of the buyer’s journey? Why is it important for businesses to adapt to buyers’ changing behaviors and needs? How has the shift to online research influenced how businesses approach customer interactions?

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Retail Customer Insights: What Consumers Want & How to Deliver

Thematic

Retail customer insights hold the key to understanding what today’s consumers really want from their shopping experiences. As a retail professional, you know that shoppers have higher expectations than ever—they crave convenience, personalization, and seamless service across channels. They want to feel heard and valued at every touchpoint.

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Customer Insights Research: Proven Methods for Understanding Your Audience

Thematic

Understanding your customers is the key to a better business. That’s what customer insights research is all about—collecting and analyzing feedback to uncover what people truly think, feel, and need. It helps you turn those insights into actions that improve your product, service, and overall customer experience. So, how do you uncover these customer insights ?

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10 Best Product Feedback Tools to look for in 2025

SurveySensum

Did you know each year more than 30,000 new consumer products are launched and 95% of them fail – Harvard Business School No one wants to be in that 95% category, right? But how to avoid it? How to create a successful product that fits the market needs, resolves customer challenges, and also has a competitive edge? A Product Feedback Tool is an answer.

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Harnessing Feedback Loops to Supercharge Your Marketing Strategy

Thematic

“Your most unhappy customers are your greatest source of learning,” Bill Gates famously said. In marketing, this idea comes to life through customer feedback loops. A feedback loop in marketing is the process of continuously collecting input from your audience, learning from it, and adapting your strategy accordingly. Instead of launching a campaign and hoping for the best, you’re constantly listening to customers—adjusting messages based on what they tell you (direct

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Your go-to social media calendar UK edition

BirdEye

In the dynamic world of digital marketing, staying ahead means showing up at the right moments with the right message. Thats where a well-planned social media calendar UK comes init helps you align your content with key dates, holidays, and trending events that truly resonate with your audience. From national celebrations to quirky awareness days, tapping into timely moments boosts engagement and keeps your brand relevant and top of mind.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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The Hidden Revenue Engine: Why CROs Can’t Afford to Overlook Customer Success

Gainsight

Things that are often hidden: Secret menu items at restaurants, messages in a long-lost group chat, andmost overlooked of allthe revenue sitting inside your Customer Success (CS) team. The value of CS has quietly evolvedand the evidence is everywhere. From the technology that Customer Success Managers (CSMs) use to improve the customer experience to the ways companies are reorganizing post-sales efforts, its clear that CS is no longer just about keeping customers happy.

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Calendar-Driven Content Strategy: 7 Ways to Boost Social Media Engagement

CSM Magazine

Creating engaging content isn’t just about what you share it’s about when and how you share it. A well-planned content calendar serves as your roadmap to success, helping you deliver the right message at the right time to captivate your audience. Think of your content calendar as a strategic powerhouse that drives twice the engagement compared to ad-hoc posting.

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XR Steps Back, AI Steps Up: The Shake-Up In Our 2025 Emerging Technologies

Forrester's Customer Insights

Forresters 2025 top 10 emerging technologies report reveals a major shift in the tech landscape, driven by AI acceleration and changing market dynamics. Longtime list members extended reality and Zero Trust edge are stepping back, making room for two fast-moving innovations one of which was virtually unknown just a year ago. The earlier release gives tech leaders more time to strategize and align with upcoming breakthroughs in AI and beyond.

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The best time to post on Instagram Australia by day, industry, and format

BirdEye

The best time to post on Instagram Australia isnt just a trending search queryits a real concern for businesses trying to turn scrolls into sales. You post regularly. You try everything from hashtags to Reels. Yet your content still seems to vanish. Whats going wrong? Often, its not what you post but when. Most Australian businesses overlook timing, yet it directly affects reach, visibility, and conversion on Instagram.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Apple Gets Tariff Relief. Just Kidding!

Forrester's Customer Insights

After the stock market and hopes of consumer electronics companies like Apple were buoyed by news of a tariff reprieve on consumer electronics on Friday, they were rapidly dashed by reports that no such exception was in the offing. Instead, these categories were moved to a different bucket.

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Key Takeaways From The Forrester Wave™: DMA Platforms Q2 2025

Forrester's Customer Insights

Im excited to announce the release of our latest Forrester DMA Platforms Wave, Q2 2025. This edition evaluated the 11 most significant Data Management and Analytics (DMA) platform vendors, providing a comprehensive view of a market undergoing rapid transformation.

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Sovereign AI: NexGen Cloud Gets Funds For Its Infrastructure In Europe

Forrester's Customer Insights

Cloud vendors are focusing on bringing AI solutions to their customers in ways that address sovereignty concerns rising from the mounting geopolitical instability globally. Just in the first two weeks of April, we have seen this at KubeCon Europe 2025 and at Google Cloud Next 2025 in Las Vegas.

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