Mon.Jun 03, 2024

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How Leading Brands Use Emotional Experience in Their Marketing Strategies

Feedbackly

“ Let’s not forget that the little emotions are the great captains of our lives, and we obey them without realizing it. ” True to Vincent van Gogh’s above words, we battle with emotions every day. They are a decisive factor in our life decisions, and most of the purchasing decisions take place in the subconscious mind. If brands need to step up their game in serving their customers better, they need to look at ways to connect with their clientele at a deeper and more meaningful level.

Brands 52
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How Emotional Intelligence Boosts Key Account Management Success

Kapta Customer Success

Recognize and leverage account manager emotional intelligence to improve customer experiences, loyalty, and advocacy. Read our blog to learn how.

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Optimove, #1 CRM Marketing Solution for iGaming, Expands Offering to iGaming Sweepstakes Companies

Optimove

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: The rapid growth of the iGaming sweepstakes industry offers marketers a huge opportunity to gain market share. Optimove’s CRM Marketing capabilities – enhance personalization, contestant loyalty, and brand growth through advanced AI-driven campaigns – help marketers deliver exceptional, personalized experiences that boost retention and maximize contestant lifetime value, driving bet

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Top 12 Customer Experience Tools in 2024

Helpware

Did you know that 86% of shoppers are willing to pay more for great customer service? Yeah, customer service really counts— 70% of their decision to buy depends on it ! It doesn’t stop after they buy, either. How you handle things after the sale can really affect whether they stick with your brand.

2024 52
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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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The True Cost of Using Qualtrics for Small Businesses

SurveySensum

Qualtrics is a powerful customer experience management tool widely recognized for its advanced features, robust analytics, and scalability. It is a preferred choice for large enterprises and organizations that require sophisticated survey tools, in-depth data analysis, and extensive customization options. However, despite its capabilities, Qualtrics may not be the best fit for small businesses due to several key reasons.

2024 52

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Going Beyond the Platform with Optimove

Optimove

Optimove ensures marketing starts with the customer and not campaign/product. Customer-led marketing delivers brands an average increase of 33% in CLTV.

Brands 76
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You Better Shape Up! Insights From Australia’s 2024 CX Index Study

Forrester's Customer Insights

Our latest research, working off of Australia 2024 Customer Experience Index (CX Index™) study data, reveals that most brands and agencies in our study saw the quality of their CX either flatlining or declining. In 2024, we surveyed banking, investment, government, and, for the first time, superannuation firms.

2024 32
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UCC 2024: Keeping “Our Customers” at the Center

Uplight

Uplight Customer Connect (UCC) is a highlight for our utility customers, clean energy ecosystem partners, and the Uplight team. For our third annual event, we returned to the Rally Hotel in Denver for 2.5 days of discussion, collaboration, and fun. This year was even bigger with 52 attendees, more partners, and even an adjacent Developer Read More The post UCC 2024: Keeping “Our Customers” at the Center appeared first on Uplight.

2024 59
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Loyalty Service Providers Supercharge Loyalty Strategies

Forrester's Customer Insights

Brands are expanding their loyalty budgets: 65% of B2C marketing decision-makers in Forrester’s 2024 Marketing Survey said they were planning to increase their investment in relationship/loyalty marketing in 2024. The most effective consumer loyalty initiatives are built on strategies that span business functions and deliver both business and customer value.

Loyalty 32
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Frost Radar: Voice of Customer Analytics, 2024

Understanding and improving your customer experience (CX) can have a massive impact on your bottom line. Choosing the right voice of customers (VoC) solution is a critical step to elevating CX. Frost & Sullivan researched more than 50 leading VoC vendors, analyzing both their “innovation index” and “growth index” to independently select the top 10 performers in each of these categories.

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Braze Appoints Yvonne Wassenaar to Board of Directors

Braze

Technology Executive Brings Expertise in Scaling and Diversifying Businesses

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From Data to Decisions: How a Data Maturity Assessment Can Shape Your Data-Driven Future

Strativity

We examine the importance of data maturity and how Material's Return on Customer Data Assessment can help organizations map a journey to turn data into decisions.

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The Hidden Benefits of Using Surveys

dscout People Nerds

Meet the people that matter to you in the moments that matter to them. Qualitative research tools and services for product, innovation, CX, and brand.

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Unlocking the Hidden Value of Your Customer Data

Strativity

We examine the untapped potential of customer data and how Material’s Return on Customer Data Assessment can help in the journey towards greater data maturity.

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Unlock the Future of Learning Growth and Retention at Cognition24!

The annual Cognition virtual conference is back on October 16, and this year it’s FREE! You’ll enjoy: Inspiring Keynotes from top learning industry leaders, providing fresh perspectives to help you outperform the competition. Hands-on, Skill-Building Sessions to elevate your growth, retention, and product adoption strategies. Exclusive First Look at the latest innovations from Thought Industries, empowering you with tools to grow faster.

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What We Can Learn From 2023’s Most Notable Breaches

Forrester's Customer Insights

Cybersecurity breaches continued to rise in 2023. Learn the eight most common incident types and get four key takeaways from our new report.

2023 60
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Why Data Transformation Needs a Baseline

Strativity

We explore why setting a baseline for data transformation is crucial and how a customer data maturity assessment can drive business results.

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AI Ticketing Systems: What They Are and 8 Options to Consider

Help Scout

Learn what AI ticketing systems are, why they’re useful, what features are most important, and a few options to consider if you’re ready to start your search.

Article 45
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Self-Service Buying Is A Wake-Up Call For B2B Sales

Forrester's Customer Insights

Digital buying and self-service are everywhere. In all buying stages, B2B buyers use tools to complete tasks and purchases on their own. Reassuringly, they still value interactions with sales reps and product experts.

B2B 36
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AI for Business Outcomes: Selecting the Right Tools to Drive Results

Customers expect to be able to interact with your organization whenever and however they want. They also expect your agents to have insights into their journeys so that they don’t have to repeat themselves as they move through various channels. And, if they’re not able to, they just might find one of your competitors who will offer the flexibility they are looking for.

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AI Fluency Is The CMO’s Next Big Superpower

Forrester's Customer Insights

AI is disrupting the marketing function. That’s why it makes sense for the CMO to be a leading voice and connector in AI.