Wed.Mar 19, 2025

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Five Things Not to Do When Giving Gifts to Customers and Employees

ShepHyken

Valentines Day was last month. It is a time when you acknowledge the people you love and care about, often with a gift. Ive written a number of articles about customer and employee gifts onValentines Day and other obvious gift-giving holidays. It seems that the traditional holidays toward the end of the year are when companies or employees typically send or exchange gifts and cards.

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Why 90% of Global Businesses Will Use AI Translation in Customer Support

CSM Magazine

The world is becoming more and more globalized such that businesses are now interacting with customers from all corners of the globe more prominently. Providing exceptional customer support requires clear and accurate communication, yet language barriers often stand in the way. Traditionally, companies have relied on human translators or multilingual support teams, but these methods are costly, slow, and difficult to scale.

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The Biggest Lie in Community Management? ‘Set It and Forget It’

Gainsight

Managing a thriving online community isn’t like popping a frozen dinner in the microwavelaunch it, walk away, and return to perfection. Too many businesses assume that once their community goes live, it’ll magically keep humming along without active effort. But in reality, communities are less “set it and forget it” and more like cooking a great meal from scratchyou need the right ingredients, attention to detail, and regular check-ins to make sure everything comes togeth

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The Hidden Costs of Not Having Workplace Transparency in Your Organization

CSM Magazine

Transparency within organizations has become a must in the ever-evolving businessworld. Having transparencyin actions and words creates trust and collaboration in the team. Yet, many organizations still face challenges in making transparency tangible. Lack of transparency has even more significant hidden costs on overallproductivity and employee engagement.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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The Revenue Playbook CROs Need to Stay Ahead of the Curve in 2025

Gainsight

Chief Revenue Officers (CROs) who fail to leverage Customer Success (CS) as a revenue engine are potentially leaving millions on the table. In 2025 (and beyond), growth will come from existing customersnot endless new acquisitions. In the midst of economic uncertainty, purchase decisions move slower. Resources are reserved for tools and tactics proven to move the needle.

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Optimove Connect Day 1: A Powerful Kickoff from Positionless Marketing to AI-Powered Optimization 

Optimove

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: What an incredible first day at Optimove Connect 2025! From Optimove CEO Pini Yakuel unveiling the Positionless Marketing Movement, to real-world case studies, deep-dive product sessions, and an inspiring closing keynote by futurist Nikolas Badminton, the day was packed with insights, innovation, and practical strategies for the future of marketing.

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Pizza Trends: The Impact of Third-Party Delivery

IntouchInsight

Pizza delivery has come a long way from a simple phone call and a 30-minute wait. Today, customers expect speed, accuracy, and a hot, fresh pizza every single time. But with third-party drivers now handling a significant share of deliveries, how does that impact customer satisfaction and brand loyalty?

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A Guide to Social Media Management for Health Brands

Brandwatch CX

Learn effective strategies for managing social media in the health sector. Enhance engagement and build trust with your audience. Read the guide now.

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How Glenn Gow Coaching Can Help You Achieve Your Leadership Goals

CSM Magazine

Effective leadership is one of the keys to success in thisfast-moving business world, which is why it is undergoing a major evolution. Coaching hasbecome a powerful resource for individuals hoping to grow in their leadership. This post considers how coaching can help people achievetheir leadership goals. What IsLeadership Coaching? Leadership coaching, as offered by Glenn Gow Coaching , is personalized according to the person and their goals.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Google To Acquire CNAPP Specialist Unicorn Wiz For $32 Billion

Forrester's Customer Insights

Google has announced definite plans to acquire cloud-native application protection platform (CNAPP) vendor Wiz for $32 billion, which is the largest ever acquisition in cybersecurity, surpassing the $28 billion that Cisco paid for Splunk in 2024.

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How to Manage Multiple Social Media Accounts: An Introductory Guide

Brandwatch CX

Struggling to manage multiple social media accounts? Discover practical strategies to streamline your efforts and enhance your online presence.

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Call For Entries: The 2025 Forrester Enterprise Architecture Awards

Forrester's Customer Insights

Forrester is thrilled to announce the opening of nominations for the 2025 Global Enterprise Architecture Awards.

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How Conversational AI Improves Customer Satisfaction for Different Industries

CSM Magazine

Have you ever spent 45 minutes on hold just to ask a simple question? These days are fading as conversational AI reimagines customer experiences across industries. AI-powered communication is raising the bar, offering instant support and personalized product recommendations that feel surprisingly human. Conversational AI vs. Basic Chatbots: What You Should Know Chatbots are not the same as conversational AI.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Anarchy In The UK: The UK Government’s Wild Ride With AI And Big Tech In 2025 — And It’s Only March

Forrester's Customer Insights

The UK government has declared that it will take a test and learn approach with spending on AI and digital to push innovation. Staged funding, mission-driven prioritization, and outcome metrics the civil service bringing some Silicon Valley mentality to play. In theory, I like it. In practice hold that thought for now.

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Building a Subscription-Based E-Commerce Business

CSM Magazine

In today’s digital marketplace, the traditional one-time purchase model is rapidly giving way to something far more sustainable and profitable. Subscription commerce isn’t just another fleeting trendit’s fundamentally reshaping how businesses approach customer relationships and revenue generation. Every month, millions of consumers wake up to packages containing everything from specialty coffee beans to curated clothing collectionsall arriving like clockwork without requiring a

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Compensation Solutions Increase ROI By Enabling Administrators

Forrester's Customer Insights

The Forrester Wave: Sales Performance Management Solutions For Incentive Compensation, Q1 2025, provides insights into how this category is evolving and where customers are getting the most value.

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Top AI Use Cases For Accounts Receivable Automation In 2025

Forrester's Customer Insights

The AI Transformation In AR In the dynamic world of finance, artificial intelligence (AI) is transforming accounts receivable (AR) processes, driving efficiency and accuracy like never before. Our latest report, “Top AI Use Cases for Accounts Receivable Automation in 2025,” explores the groundbreaking ways AI is reshaping AR, from collection management to electronic invoice presentment.

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Frost Radar: Voice of Customer Analytics, 2024

Understanding and improving your customer experience (CX) can have a massive impact on your bottom line. Choosing the right voice of customers (VoC) solution is a critical step to elevating CX. Frost & Sullivan researched more than 50 leading VoC vendors, analyzing both their “innovation index” and “growth index” to independently select the top 10 performers in each of these categories.