7 Deadly Sins of B2B Customer Retention
Retently
MAY 9, 2024
Boosting your B2B customer retention rates is incredibly important for nurturing a sustainable business. It’s a thrill to land a new customer, no doubt. But it’s a real bummer to see them drift away to a competitor – especially after all the effort you’ve put into winning them over. Many companies get caught in this cycle because they prioritize new customer acquisition so heavily that they overlook how many customers they’re losing along the way.
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